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this post was submitted on 24 Aug 2025
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The "G" stands for "Graphics". Why would anybody pronounce it "jif"?
The P in JPEG stands for photographic so I guess we shall pronounce it "jayfeg" based on that logic.
/s
Descriptive linguistic opinion: both the hard and soft G pronunciations are used, with the hard G being more common, but I like the soft G and use it myself.
id vibe with jayfeg if it meant everyone pronounces gif correctly
Steve Wilhite (engineering lead on the team that created GIF) said the soft g is the right pronunciation.
original comment
Because at the origin of the format, "choosy graphic designers choose .GIF". Which is a direct reference to JIF, the brand of peanut butter, and their tagline.
The pronunciation of an acronym often has little to nothing to do with the words themselves they represent, and more to do with the acronym itself as though it were a word.
So they decided how it should be pronounced based on a cheap marketing ploy, even less reason to care how the creators said it.
but there's already .jif!!!!
Reverse that.
.jif (jpeg interchange format) came out 5 years after .gif.
It was an homage to GIF.
Edited to add: Also no one ever really used it.
If you pronounce gif based on the word itself, it would clearly have a hard "G". I don't think it's decided by the creator anymore then by the words making up the acronym either.
Imo, word pronunciation and meaning depends on whatever "takes" in society. Most just say it like it would sound, the creators pronunciation clearly lost.
You know I daresay that basically your exact comment is what OOP was responding too on reddit.
Wouldn't doubt it.
Some folks get unreasonably mad about what they consider "right".
That's,,,, exactly what it sounded like you were doing...
I'm pointing to the lead of the team that created it. They get to name it, not me.
I'm also not oddly mad about it like the person replying to me with lots of exclamation points, the user in OPs image, or the person using their alt that has only been used to downvote people they are in conversations with for the past few months.
All I said was the people responsible for it say its a soft g, not a hard g.
And if it would be spelled "jpheg", that's how we would pronounce it.
Jyp heg would be my pronunciation for that.
But if the creator of jpeg came out tomorrow and said "it's actually supposed to be pronounced "jayfeg", would anyone change how they say it? I highly doubt it.
Well some of us are refined enough to pronounce it like “giraffe-ics.”
(But also because it was a joke by the format’s creators. “Choosy developers choose GIF.” Like the “choosy moms” Jif peanut butter commercials.)
Because the words inside an acronym have no bearing on how the acronym is pronounced. And in this case, it’s not just as acronym. It’s a product name, where the creators get to choose to name it whatever the fuck they want. “Choosy developers choose gif”. So there’s plenty of reasons it should be using a soft g and zero reasons it should be using a hard g.
You just gave a reason for a hard G.
No I didn’t, you’ve misread.
The only argument is that the guy who invented and named the GIF originally pronounced it that way, but he was a computer scientist, not a linguist. Thankfully the inevitable and uncontrollable evolution of language corrected that mistake fairly quickly.
It’s an acronym. There’s no linguistic requirement for any of the letters to match any part of the pronunciation. NASA, scuba, I can list a hundred acronyms that have absolutely no connection to their expanded pronunciation.
And no, it wasn’t just the dude who invented it. It was the entire company, CompuServe, because they were trying to sell a product. “Choosy developers choose gif”. It’s literally got a tagline that tells you how it’s pronounced.
I made no statements to the contrary, not sure why you directed any of that first paragraph at me and not the person I responded to. Regardless, the only "correct" pronunciations of any words are the ones that find purchase in the cultural lexicon. The fact that the soft g pronunciation was chosen by a corporation trying to cash in on the success of a different corporation is even less convincing of an argument. Fuck those soulless money-grubbers, they can take their advertising slogan-based neoligisms and shove them in their arse, but pronounced like "ass" because language evolves. You have to evolve with it or you won't understand it.
You're absolutely correct, regardless of who defined the sound, it's how it's generally pronounced in public that becomes the status quo and therefore "correct" way.
I've never heard anyone in real life use the soft G. Doesn't mean people don't, but regionally it's "JIF" for me.
The funny thing is, regardless of how it's said people who know anything about computers understand what you're talking about, so the argument is really a useless one. Maybe if .jif was used more then it would matter, but I can't say I've seen a .jif file in the wild myself.
Nope that is far from the only argument.
It is how the word was originally said and intended to be used. Evidence: the literal first advertisement for the format: "choosy developers choose GIF", a pun on the advertisement for JIF peanut butter.
the pronunciation of g before a vowel is not always hard. Giraffe. Gin.
the pronunciation of the individual words in an acronym don't define its pronunciation. NASA - Aeronautic, Association - do you pronounce it NÆSÂ? ASAP - do you say ÂSÂP or AySAP?
It's fine to say it however you want, but to act like one way is definitively correct, for the reasons you cite anyway, is bad
I didn't cite any reasons and I didn't say that there is a correct and incorrect way to pronounce it now, just that the way they chose to pronounce it originally was arbitrary and unintuitive. Add a "t" to the end, what does that spell? The pronunciations of giraffe and gin are equally unintuitive to modern American English speakers, they're just old words that have been well-established in the lexicon so no one thinks about that. If someone came up with the word gin today, we'd probably be having the same argument about it.
And when I said it's the only argument, I meant it's the only one that holds any water. It's still leaking all over the place.
They’re not unintuitive. Just because you think that doesn’t make it true. Tom Scott has a whole video on the topic, essentially however you first associate that word is how you think it should be pronounced. That doesn’t make it unintuitive, as would be evidenced by the pretty much 50/50 split of usage for soft g vs hard g for years. I had huge arguments about this back in like 2016/7 and it literally was a 50/50 split. Might have changed since then, but that doesn’t mean jack shit about intuitiveness.
Both pronunciations already had solid handholds in the zeitgeist by 2016, it was named 30 years before that. I'd argue the 50/50 split you provide nothing but hearsay for is proof that the hard g pronunciation is more intuitive as it was originally marketed and advertised with the soft g (and a pronunciation guide for the slogan as folks have helpfully pointed out). By your and Tom Scott's reasoning, everyone exposed to it then would use the soft g, but people in the decades after who knew nothing of the cheap marketing stunt would inevitably pronounce it however made the most sense to them. Thus the hard g pronunciation.
Now for my own personal hearsay, it's never been anywhere close to 50/50 and it's gotten more and more unbalanced towards the hard g over time. In 2011 it was maybe 70/30 hard g/soft g, now it feels like 95/5 🤷♂️. But again, that's all obviously irrelevant due to it's subjectivity.
Ask the person who created the format, who pronounced it that way themselves
Ask the company who developed it and used a selling slogan that parodied JIF peanut butter.
The U in scuba stands for underwater yet people pronounce it scOOba
The E in hepa stands for efficiency yet its pronounced HEPA with a short E
The A in nato stands for Atlantic and the O stands for organization
The first A in ASAP is for as
The Os in POTUS, SCOTUS and FLOTUS all come from of and the Us comes from United
Acronyms don’t need to sound like the word they are from
And words don't need to sound the way they did when they were coined
How do you pronounce CD?
Cee-Deez nutz
🐿️
KD - Kompact Disc
Brought to you by KDE
As the initialism it is. It's impossible to mispronounce, or have multiple competing pronunciations for initialisms as the names of letters are contextually static. Yes C can make different sounds in words, but if you're just saying the name of the letter, there's only one way to say it.