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this post was submitted on 24 Aug 2025
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The "G" stands for "Graphics". Why would anybody pronounce it "jif"?
The P in JPEG stands for photographic so I guess we shall pronounce it "jayfeg" based on that logic.
/s
Descriptive linguistic opinion: both the hard and soft G pronunciations are used, with the hard G being more common, but I like the soft G and use it myself.
But if the creator of jpeg came out tomorrow and said "it's actually supposed to be pronounced "jayfeg", would anyone change how they say it? I highly doubt it.
id vibe with jayfeg if it meant everyone pronounces gif correctly
Steve Wilhite (engineering lead on the team that created GIF) said the soft g is the right pronunciation.
original comment
The U in scuba stands for underwater yet people pronounce it scOOba
The E in hepa stands for efficiency yet its pronounced HEPA with a short E
The A in nato stands for Atlantic and the O stands for organization
The first A in ASAP is for as
The Os in POTUS, SCOTUS and FLOTUS all come from of and the Us comes from United
Acronyms don’t need to sound like the word they are from
And words don't need to sound the way they did when they were coined
But if you are talking about the correct way to pronounce something shouldn’t that be the way the creator named it?
It’s like if you named your dog Aaron and they went by the name for a while and all of a sudden people start calling him Ay Ay Ron because they saw the two As and assumed that was how to pronounce it.
What pronunciation would you consider correct the one the creator came up with or the one an uninformed consensus came up with?
Well some of us are refined enough to pronounce it like “giraffe-ics.”
(But also because it was a joke by the format’s creators. “Choosy developers choose GIF.” Like the “choosy moms” Jif peanut butter commercials.)
Because the words inside an acronym have no bearing on how the acronym is pronounced. And in this case, it’s not just as acronym. It’s a product name, where the creators get to choose to name it whatever the fuck they want. “Choosy developers choose gif”. So there’s plenty of reasons it should be using a soft g and zero reasons it should be using a hard g.
Ask the person who created the format, who pronounced it that way themselves
The only argument is that the guy who invented and named the GIF originally pronounced it that way, but he was a computer scientist, not a linguist. Thankfully the inevitable and uncontrollable evolution of language corrected that mistake fairly quickly.
Nope that is far from the only argument.
It is how the word was originally said and intended to be used. Evidence: the literal first advertisement for the format: "choosy developers choose GIF", a pun on the advertisement for JIF peanut butter.
the pronunciation of g before a vowel is not always hard. Giraffe. Gin.
the pronunciation of the individual words in an acronym don't define its pronunciation. NASA - Aeronautic, Association - do you pronounce it NÆSÂ? ASAP - do you say ÂSÂP or AySAP?
It's fine to say it however you want, but to act like one way is definitively correct, for the reasons you cite anyway, is bad
It’s an acronym. There’s no linguistic requirement for any of the letters to match any part of the pronunciation. NASA, scuba, I can list a hundred acronyms that have absolutely no connection to their expanded pronunciation.
And no, it wasn’t just the dude who invented it. It was the entire company, CompuServe, because they were trying to sell a product. “Choosy developers choose gif”. It’s literally got a tagline that tells you how it’s pronounced.