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this post was submitted on 24 Aug 2025
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They’re not unintuitive. Just because you think that doesn’t make it true. Tom Scott has a whole video on the topic, essentially however you first associate that word is how you think it should be pronounced. That doesn’t make it unintuitive, as would be evidenced by the pretty much 50/50 split of usage for soft g vs hard g for years. I had huge arguments about this back in like 2016/7 and it literally was a 50/50 split. Might have changed since then, but that doesn’t mean jack shit about intuitiveness.
Both pronunciations already had solid handholds in the zeitgeist by 2016, it was named 30 years before that. I'd argue the 50/50 split you provide nothing but hearsay for is proof that the hard g pronunciation is more intuitive as it was originally marketed and advertised with the soft g (and a pronunciation guide for the slogan as folks have helpfully pointed out). By your and Tom Scott's reasoning, everyone exposed to it then would use the soft g, but people in the decades after who knew nothing of the cheap marketing stunt would inevitably pronounce it however made the most sense to them. Thus the hard g pronunciation.
Now for my own personal hearsay, it's never been anywhere close to 50/50 and it's gotten more and more unbalanced towards the hard g over time. In 2011 it was maybe 70/30 hard g/soft g, now it feels like 95/5 🤷♂️. But again, that's all obviously irrelevant due to it's subjectivity.
No by Tom Scott’s explanation (not reasoning, he was stating actual science and scientific studies) exactly what has happened would have happened. People hear the word with a hard g and they forever associate it that way, even if it isn’t correct. It has nothing to do with how people think it should be pronounced or even the way that makes most sense to them. It’s about former associations with other words grabbing your mind at that moment and clicking. Doesn’t matter if you look back at it later and think (oh soft g makes sense cause it’s the peanut butter). You’ll already have the hard g stuck.