"Anything that I don't like is woke" word has lost meaning.

What, like he got crucified in their parking lot?

This is such a stupid "controversy." I highly doubt that a company that has built itself on being old style southern has gone "woke," they just adjusted their logo - like EVERY OTHER corporation in America.

Look at the big Pylon outside of your local shopping center, the one with all the store logos listed on it. Nearly all of them are basically the same - their name inside of a rectangle. The only differences are the variables like the font, the font color, the background color, borders, drop shadows, etc. And that's it, just the company name in some font, in some color, on a background color. Things like hand-written fonts (Coca-Cola, Ford), odd shapes (Chevrolet), mascots (the Cracker Barrel Geezer), etc., are all out these days.

In fact, Cracker Barrel's new logo goes a little outside the norm with the odd shape.

This is just a corporation doing what corporations do. Why is this any of MAGA's business?

What exactly are they pissed about? Yeah, the new design looks like ass, but what's woke or even political about that?

So now American corporations have to get permission from MAGA to change their logo?

I'm about to expand my business from a tourist city to a big HCOL city, and I want to rebrand it in the new city, with a new name and logo. Do I need to apply for MAGA permission first? Does Don Jr have to sign off first?

now that I've been forced to hear about this shit halfway around the globe, can someone tell me what's the significance of the bean-like shape of the original's background?

I mean does anyone else remember the story about Cracker Barrel refusing to seat black families, or is that just me?

The real positive to take away from this is Cracker Barrel is dogshit food, and there's so many other equivalent dogshit chain restaurants usually located in the dogshit vicinity of a Cracker Barrel, that you can still eat dogshit, and not have to go inside a new, modern, dogshit Cracker Barrel.

... Just go to Applebee's or Chili's. It's the same dogshit.

As a European, I don't know what Cracker Barrel is, and I couldn't care less.

This is like, the first time I agree with the Right on something.

Not that it's woke, but that the rebrand is terrible.

It’s not just the logo, they’re remodeling the inside to be more “modern”. The kitschy americana vibe was the only reason people go there.

Another chapter in "Everything i do not like is woke"

The new design is minimalistic slop, for sure. But why would i give a fuck about a companies logo. Honestly we should not even be reacting to this bait.

They are so upset by the dumbest, most asinine things... Meanwhile, not a word can be spared for America's concentration camps.

This isn't "woke", this is the corporate trend of oversimplifing logos no matter how much people liked the old ones.

I have no idea if this actually matters but, as a former printer, the new logo is easier and cheaper to produce. The print plates will be cheaper and the lack of thin lines mean it will be more durable too. The wide open spaces mean that the alignment between the brown and orange doesn't need to be perfect anynore (less waste).

It might be a terrible design for a logo (I don't know, not my area) but it's a good design for printing.

I'm confused. The new logo is great, or it's shit, I don't care. But what does it have to do with wokeness? Did the old man sitting by the barrel start sucking dick on the billboard? Has he transitioned? Does the new logo secretly spell out black lives matter in invisible ink? It's just the name in a sort of blob? How is this political? What am I missing here?

During lockdown my team was "mandatory local support" so we got take out lunch paid for 2 days a week day. Friday was cracker barrel day since it was close and filled us up enough for an "average Friday workload". Mainly lazy days not wanting to get out of chairs due to "CB gut". Cracker barrel will forever be "cinder block gut" to me now.

But ehh, another dumb rebranding freakout that doesnt matter. You are still buying slop to go in your belly.

Edit: Cracker Barrel was my shit when my family would do road trips. On one we drove past the state capital and my dad said "hey look at it!". There was a cracker barrel roadsign on the highway and I screamed out "let's get cracker barrel!"

Wtf does « gave my life to Christ » means in that situation? Did mf get baptized in the parking lot??

That wasn’t Jesus in the parking lot, man.

The new one

New logo blows. Cracker Barrel food is a quarter step above pig slop.

fin