Its kind of hilarious to me that in this movie the main character beats a healthcare insurance executive to within an inch of his life, probably crushing his windpipe and breaking every bone in his body.
And this is treated by the film as a more-or-less morally justified act (neither Mr Incredible nor the audience are meant to suffer any compunction over the act itself, merely the consequences the blowback causes for his family) and moreover society at large determined that this is wholesome enough to be in a kids movie.
Like, imagine describing a plot point like that in any other piece of media: "in this movie a Superman-expy loses his temper and throws a non-superpowered person through a wall, putting him in a hospital bed for months". You'd be like "wow that must be some edgy deconstruction of the superhero genre like The Boys or Invincible", but nope, its a PG rated Pixar film.
Which draws a pretty stark contrast between that and the faux bewilderment and outrage at the reaction to a certain shooting involving a CEO. Like, you can't be that surprised at what is clearly a pretty mainstream view, right?
How hard is it to just say "I don't like that scent"?