112
submitted 2 weeks ago by Salamence@mander.xyz to c/gaming@lemmy.ml

cross-posted from: https://hexbear.net/post/8882542

It's a different story for the more established studios with an existing following and previous titles. Game Oracle found that the use of AI by these studios resulted in a significant 40% to 60% drop in sales.

That's a huge difference. AI stigma seems to hit competent developers with a lot to lose the hardest, and I'm not sure that game studios are ready to accept it.

top 50 comments
sorted by: hot top controversial new old
[-] thingsiplay@lemmy.ml 36 points 2 weeks ago* (last edited 2 weeks ago)

I don't think that gamers are actively boycotting AI games.

Tim Sweeny disagrees. :D According to Tim, Valve is to blame for forcing disclosure of Ai on their shop, as gamers would boycott and destroy Ai games (according to him). Therefore if the industry uses Ai, Valve is to blame, lol. Sorry, I just can't get over it.

[-] ShinkanTrain@lemmy.ml 31 points 2 weeks ago

Stigma nuts

[-] TootSweet@lemmy.world 26 points 2 weeks ago

I'm thrilled to hear it.

I do have to wonder, though, if there isn't a minority of gamers who are completely taken by the hype of AI in gaming.

Like, one of the last few shitty scam-bubbles to intersect with gaming gave us those ridiculous NFT games where you could play the game for blockchain monopoly money or whatever. And at the time, the folks who were super into that shit were super visible and vocal on social media (YouTube and such).

But I honestly have yet to hear a single gamer say "AI is the best thing that has ever happened to vidja-games." Obviously I've heard that ad nauseam from, say, Nvidia, but I've never heard it from someone who wasn't directly working for the companies at the heart of the whole AI bubble itself.

Maybe it's just because the AI bubble doesn't create "bag-holders" the same way blockchain did. With blockchain, there were definitely a whole lot of people making insanely optimistic claims about such-and-such shitcoin or whatever just because the hype-er was heavily invested and was trying to drive their own assets up in price. It recruited every participant in the economy into selling the grift in the process of being grifted themselves. But with AI, maybe mostly it's only the big companies trying to sell the grift.

Which perhaps is reason for optimism in itself.

[-] HopeOfTheGunblade 15 points 2 weeks ago

Anyone who wants to claim that AI is good for vidya has to explain this discrepancy:

Logical Increments has, as part of their ~$1k build, 32gb of ddr5, at $130.

Clicking through to buy it, however, has it at $499.95.

The delta on an SSD is another 290 - 130 = $160, but hey, at least it wasn't more than three times as much!

Manufacturers are contracting their production years out and ending their consumer lines.

AI is the worst thing to happen to gaming in our lifetime, so far.

[-] CriticalResist@lemmy.ml 6 points 2 weeks ago

It is certainly explainable.

OpenAI was given half a trillion dollars to 'develop' AI with. It's called project Stargate.

The first thing they did with it was wave the check around and promise to buy 40% of all wafers produced globally. Wafers are the precursors to memory chips. OpenAI doesn't need wafers; it needs working memory (either ram, Vram or SSD). They don't manufacture anything so they don't do anything with the wafers. They just don't want anyone else to have them because the competition can use the memory.

But capitalism does what it does, which is to chase profit, and ever wafer manufacturer was happy to get a piece of that half trillion dollars. It's no surprise that the first to abandon memory production were Micron (the company behind Crucial, which is the finished product division for consumers) and Sony, also producers of wafers.

There was never any guarantee written down anywhere that gpu prices would remain stable. That would actually be going against the laws of capitalism. If it hadn't been AI, it was going to be something else upsetting this balance.

load more comments (1 replies)
[-] Fandangalo@lemmy.world 11 points 2 weeks ago

I’m a game developer of 14 years. It is not “the best thing to happen.” However, it is providing significant benefit in a low risk environment to make projects insanely fast.

While AI art may have a stigma, and rightfully so, I don’t see a future where humans write code manually as a regular occurrence. I expect the majority of code will be AI written. There’s a number of reasons why, and I’ve talked about this elsewhere on lemmy & .ml. I think the toothpaste is out, and it’s not going back in, at least here.

I really wish people would change this conversation to “How do we/society get our just deserts from this situation?” Rather than “IT’S ALL BAD.” They stole all our stuff. They’ve admitted to it. Okay, tech bros, then it’s the tools of the people. Or we get money back, especially so if you live near a data center.

I’ve been able to make prototypes of projects I’ve dreamt about in an insanely short time at pretty low costs. That’s good enough for me.

[-] jtrek@startrek.website 19 points 2 weeks ago

Every coworker I've seen that uses AI code tools heavily is bad. They produce (or at least push) nonsense code they don't understand.

I would rather have a team that goes slowly and understands what they're building than a team of excitable slop pushers going a thousand lines a second.

[-] Chulk@lemmy.ml 6 points 2 weeks ago* (last edited 2 weeks ago)

I think that a lot of the issue behind AI is profit motive. If that was removed from the equation, AI could be a really useful tool for development. But the fact that the main usecase at every company is "go faster so line goes up" gets in the way of that.

The other issue is efficiency. Burning down a rainforest to make a stupid banking app isn't very appealing to me. But if we could work to make generative AI more efficient at what it does, and transition to consumer ownership of compute/hardware, it might be more feasible. That's a long ways off, and I don't think the powers that be want that future.

I use AI every day at work. We built an entire orchestration framework on top of Claude Code. It features skills that can pull in a jira ticket with well defined acceptance criteria and complete it without very much human intervention at all. We've built out entire epics and our QA team has not seen an uptick in defects. This is because we all still do manual code reviews in addition to AI reviews. We even have a skill that checks AC against the PR diff to make sure we're meeting AC before it gets to QA. AI does make our team more efficient.

But at what cost? None of us are learning anything about coding. I feel more burnt out than I ever have. It's an environment nightmare. It is a moral/ethical nightmare. Finally, none of us are seeing any additional compensation for improving efficiency. That compensation is going to Anthropic.

There is a world where AI can be a net benefit to the world, but it isn't our current one.

I would rather have a team that goes slowly and understands what they're building

TL;DR I basically agree lol

[-] Fandangalo@lemmy.world 4 points 2 weeks ago* (last edited 2 weeks ago)

I understand what you’re saying, but you’re talking about real world examples rather than the mechanics at play.

Let’s said you have the best engineer in the world. They are fantastic as describing nuanced, complex ideas. The fastest they can write is about 300 words per minute. The fastest they can read is 1200 words per minute.

Put them up against an AI model. They write at 6000 wpm & read at like 11 mil or something ridiculous.

Now, you’re making the argument, “Speed isn’t everything!” and that’s true. Which would rather you have, though: the same engineer, the AI, or the same engineer using the AI? I’d argue you’d rather have them both, because you have someone who can describe what they want in depth, they can point it towards heuristics or targets, and they can setup evals or governance strategies to better control the output.

I’m not trying to be dismissive, but I work with competent, smart people. My experiences have been the opposite. 🤷

[-] jtrek@startrek.website 13 points 2 weeks ago

The problem has never ever ever been words per minute. That is a completely irrelevant metric. A distraction.

Anything the AI produces is going to need to be evaluated by a person, and that is a more difficult, less rewarding task.

And if it doesn't need to be reviewed by a person because it's magically flawless, that's extremely anti-labor so fuck that.

[-] AldinTheMage@ttrpg.network 9 points 2 weeks ago

It's harder to review code than to write code. On our team reviewing has always been the bottleneck. Faster output would actually make things harder in some cases.

[-] Epp@lemmus.org 1 points 2 weeks ago

Good luck. They've been taught to hate AI, and their brains shut off as soon as you say anything positive about it.

load more comments (3 replies)
[-] expr@programming.dev 13 points 2 weeks ago

I'm a senior engineer of 10+ years. I do not, nor will I ever, use AI to write code. Fuck that shit. It makes everything worse in countless ways. So much garbage I have to deal with at work now because of it, and it absolutely has made no difference in velocity. I take that back actually, it's slowed things down because now there's a lot more "what the fuck is this shit" reviews I have to do now, which just slows everything down. Like just the other day where someone on my team submitted a MR where the AI wrote a pre-commit hook that ran a script to parse the source code of our entire monorepo to scan for occurrences of a few functions to make sure they weren't used.

I have to deal with so many "ideas" now that no sane person would ever come up with, because they are fucking stupid.

Oh, and I can't tell you how many times I've had to tell people to remove absolutely useless tests from MRs. It's almost a joke at this point.

The good news it's already starting to get way too expensive to keep on like this and management is finally starting to feel the pain, so I doubt it really has much legs left. It always comes down to money, in the end, and this shit isn't cheap and will only continue to skyrocket in price as the wildly unprofitable AI companies run out of money and need to start showing profitability.

[-] fushuan@piefed.blahaj.zone 4 points 2 weeks ago

As far as I know, the current iteration of Steam's AI disclosure is for asset generation in games, not using AI for coding. So, most of your point is kinda moot in the context of the post.

[-] TootSweet@lemmy.world 3 points 2 weeks ago

I don't think we can be friends.

[-] yermaw@sh.itjust.works 6 points 2 weeks ago

I'm moderately excited for its potential in video games, but in the future. If it could have AI playing as NPCs to make a currently impossibly-reactive world, i would be pretty thrilled.

I dont know how realistic my dreams are there. Imagine playing a game like LA Noire and actually investigating everything yourself instead of following along with a fairly predictable script.

[-] jrs100000@lemmy.world 6 points 2 weeks ago

I was part of a project that tried. If you just want to get rid of dialog trees local processing might be an option, but for an actual reactive world your looking at possibly hundreds of dollars a month in rented compute. The deeper problem is the current generation of LLMs are just too unstable over time, and frankly, too dumb to maintain its persona and keep up with a dynamic fictional world. Each hallucination amplifies the disconnect from the fictional reality, and trying to reset it changes the presentation of the persona. And if the humans are actively trying to mess with the AIs or if the AIs are supposed to consider something without blurring it out, its all going to crash and burn.

Of course, its a little concerning that these agents are too unreliable to be a character is a fictional video game, but apparently reliable enough to be given access and authority in the real world.

[-] TootSweet@lemmy.world 3 points 2 weeks ago

I dont know how realistic my dreams are there.

Yeah, as I said in another comment in this post, I don't think LLMs can do anything like that, and I think what you're describing is going to require something that doesn't exist yet and that we have no reason to think will exist any time soon. (And I'm super pissed that Nvidia et al are raking in billions in dirty grifter money on the contrary promise -- which it can't keep, mind you.)

[-] Epp@lemmus.org 3 points 2 weeks ago

I agree, and it's very possible. I think the real limiter is that consoles don't have the RAM necessary to load the models to enable it. Maybe in the future, when models become more efficient in memory usage, or more likely, the RAM shortage is resolved.

[-] AlteredEgo@lemmy.ml 4 points 2 weeks ago

I do have to wonder, though, if there isn’t a minority of gamers who are completely taken by the hype of AI in gaming.

Sure, I'll bite. Obviously nobody wants AI slop and the AI bubble killing hardware prices sucks. But I really do hope to one day see something like the holodeck.

Smaller LLM models could be great for expanding dialog options in game. Like tweaked versions of deepseek or others. Or to improve procedural generation and fill a generated place with life and characters. Or some kind of game master, when you do something unexpected that can alter the storyline to fit the new input. A "yes and" improv AI game master. Or maybe ingame crafting of items and armor (all I want is simple elegant armor lol).

I do think if you have concept artists who defines an art style and palettes and creates the characters for a game, using generative tools to "fill out" assets in that art style is also perfectly fine. Generative models that can directly generate AND render 3D models photorealistically plus 3D animations are very interesting too.

Video games are still very "limited" because costs to produce assets are incredibly high and that limits player freedom.

Lower costs to produce games will also increase diversity at least at the high end, and allows for smaller teams to make more creative games - in terms of gameplay at least. A game with new interesting gameplay and generic but aesthetically pleasing assets is win for me.

[-] TootSweet@lemmy.world 2 points 2 weeks ago

Smaller LLM models could be great for expanding dialog options in game.

I don't think LLMs (smaller or otherwise) can ever clear the uncanny valley. The level of adaptability you're taking about but without hallucinations and random batshit-crazy behavior requires something humans haven't invented yet and that we have no specific reason will ever happen. (In fact, I think if we can be said to be on a path toward building the first AGI, I believe LLMs and "generative AI" and this whole hype bubble will be looked back on as having been a diversion/destraction from that path that delayed the advent of AGI.)

Unless/until that someday happens, I'd much rather play, and feel like I'd find much more immersive, a game that generated, say, fetch-quests with something like My {rand("health","Lord","wife","none-of-yor-business",...)} {rand("demands","begs","commissions",...)} you to bring a {rand("tufted titmouse","Gauntlet of Light","turkey dinner","giant's toenail",...)} that you can find in/at {rand("Illsword Manor","The Cavern of Lies","the afterlife",...)} to {rand("the illfated dragon","Fenworth Blurd","The Rusty Scabbard Inn",...)} in {rand("Feyspring Vale","Weston","the northern wilderness",...)}. than something with the problems inherent to LLMs.

I suppose I can agree that I'd be interested in new technologies that make gaming more immersive, but "smart" NPCs that can improvise and riff while not ruining the immersion like LLMs would seem so speculative and far off that I might as well wish to stumble into the possession of a genie lamp a la Disney's Aladdin while I'm at it. Meanwhile, grifters are making shit-tons of money at your expense promising you just that.

AGI has been only ten years away for the last fifty years. Anyone who says it's less than ten years away now is trying to sell you a bridge.

As for the "filling out assets" and "increased diversity at least at the high end", I think you're overestimating the capabilities of (at least current) generative AI. And if you're not, there are still a lot of legal issues with generative AI, and no matter which way those legal issues end up being decided, we can expect shitty results for consumers and competitors. (I fear, for instance, that the output of generative AI may be subject to copyright when big companies want it to be and not when lawsuits go in the other direction.)

load more comments (6 replies)
[-] CriticalResist@lemmy.ml 2 points 2 weeks ago

anyone could make their own shitcoin and pull the rug on you. They owned it from start to finish, and could do anything they wanted with it.

The problem that AI poses to grifters is training and deploying your own AI is very cost-intensive.

At best they can make a chatGPT wrapper that grafts its own scripts and prompt to it. But they still pay for API, which is expensive, so it's difficult to price it for clients too.

And the best part is their graft is easily copyable. Anyone can then set an agent on their service and reverse-engineer the entire thing to use locally, for free.

I turned an online photo editor to fully offline (no ads and no telemetry mainly) and am starting to bring my own changes to it. All with AI. Took an afternoon.

[-] Epp@lemmus.org 1 points 2 weeks ago

I don't work for any AI-related companies. Just an avid gamer and part-time indie developer.

AI is the best thing to ever happen for gamers, and indie developers specifically, but the irrational, angry mob spoils it for everyone.

[-] vinceman 5 points 2 weeks ago

In what specific ways? There are 20 comments in the thread you commented on explaining in detail why they think the opposite, but you said "nuh uh AI cool actually" so you must be right.

load more comments (7 replies)
[-] chicken@lemmy.dbzer0.com 19 points 2 weeks ago* (last edited 2 weeks ago)

Game Oracle's initial research, even at a surface level, is eye-opening. It studied almost 10,000 Steam releases between January and October 2025, discovering that games disclosing AI use averaged just 4 reviews in the first post-launch month compared to 7 reviews for games without AI.

What I want to know is whether this study involved any sort of pre-screening quality filter for the games considered. If that's not accounted for, there's definitely going to be a larger volume of very low effort asset-flip-equivalent AI games just because it would be faster and more scalable to make them that way, which would skew the numbers and not show whether people are avoiding games due to the AI label independently of their quality otherwise.

Edit: I realized I didn't check the text of the study, looks like this is addressed:

We mitigated this however by filtering "slop" out of our dataset based on publication frequency and absurd initial prices (>$100; there is a little over 100 games in this group and most are scams). We removed developers whose historical publication rate is greater than 1 game per every 6 months working

[-] AntiOutsideAktion@lemmy.ml 4 points 2 weeks ago

The absurd initial prices of over 100 dollars is because steam will keep all of the money from games that don't sell 100 dollars gross.

[-] supersquirrel@sopuli.xyz 15 points 2 weeks ago* (last edited 2 weeks ago)

I can't wait for both AI and Microsoft to entirely shit the bed.

AI and gaming are becoming an inseparable match. Whether it's AI used in modern graphics rendering or AI used in actual game development, I've stated several times that I don't think they'll be separated anytime soon.

This is going to age like milk. I hope this person gets lambasted for being so confidently wrong and is fired and discredited from being a tech writer after the AI bubble pops.

Cale Hunt is his name and he is an AI promoting hack.

https://www.windowscentral.com/author/cale-hunt

Like it or not, I can't leave out AI integration with the OS. Based on what I've personally experienced with NVIDIA's DLSS 4.5 and tools like multi frame generation (MFG), AI will play a major role in the future of PC gaming. Windows already has an Automatic Super Resolution (Auto SR) feature available in Copilot+ PCs, and it's the only system-level technique on the market.

https://www.windowscentral.com/microsoft/windows/windows-gaming-edition-future-os-look-like

Ahahahahahahahaha

[-] RiverRock@lemmy.ml 12 points 2 weeks ago
[-] excel@lemming.megumin.org 10 points 2 weeks ago
[-] Juice@midwest.social 9 points 2 weeks ago* (last edited 2 weeks ago)

Seriously, if you guys don't start liking AI soon and letting corporations use it to replace intellectual and creative workers, then it will have no practical adoption except for mass surveillance, which means we won't be able to hide the fact that its something we developed just for mass surveillance

[-] Tenderizer78@lemmy.ml 3 points 2 weeks ago* (last edited 2 weeks ago)

The thing about this data is that it isn't controlled for quality (probably, I only skimmed the article). I don't support AI "art" myself but I don't bother checking the AI disclosure normally unless it looks clearly AI generated.

EDIT: I got around to reading the original PC Gamer article it's implied that various factors are controlled for. But realistically there's no way to actually control for the quality. They apparently filtered out obvious slop though. We can conclude from the data that AI disclosure reduces sales, or that AI use reduces game quality, or both.

[-] CriticalResist@lemmy.ml 2 points 2 weeks ago

if you need steam to tell you a game has AI in it then that means you couldn't have any way of figuring it out without the disclaimer. If you can't determine, without the disclaimer, whether a game contains AI then there's nothing to complain about and you fall back to the age old "do I enjoy this game? yes/no" metric. Backwards policy by Steam to cover their ass.

I feel that disclaimers like "this game contains gambling mechanics. It is a casino." would be way more important and actually helpful. But no, better to admonish a game priced $2.99 that only sold 10 copies for using AI to generate concepts in the early stages of the game.

Or if you don't want to take the risk of playing "AI slop" just pirate your games like a grownup.

[-] Fribbtastic@lemmy.world 9 points 2 weeks ago

I don't really agree with that.

You also wouldn't really know that a coat was made of ethically sourced pelts or if it was made from animals in abhorrent and cruel conditions. But knowing that could shift your opinion of buying that coat, simply because you wouldn't want to support the practice of abusing and the cruel treatment of Animals.

"AI" is something that a lot of people are not OK with. Disclosing that something contains AI is a good thing because it increases transparency, and a person could determine that they don't want to support its usage.

I also think that, no, "AI" isn't as easily distinguishable anymore as you might think, at least not generally. Heck, I am still sometimes getting the "ignore all previous instructions" comments because I like to explain things in more detail, which ends up in walls of text (because regurgitating solutions doesn't really help). What you clearly be able to distinguish as "made by AI" are the poor examples, the "slop".

[-] CriticalResist@lemmy.ml 2 points 2 weeks ago

You also wouldn’t really know that a coat was made of ethically sourced pelts or if it was made from animals in abhorrent and cruel conditions. But knowing that could shift your opinion of buying that coat, simply because you wouldn’t want to support the practice of abusing and the cruel treatment of Animals.

I don't think any coat is made ethically under capitalism, no matter what material it is made of.

In truth labels such as Fairtrade, FSC, and others like that are just a band-aid to make people feel good about their purchase decisions. Fairtrade is not any fairer; farmers in Africa who grow cocoa beans don't even know what the beans are used for. They have never tasted chocolate made with their beans.

Same thing with AI. If declaring usage of it hurts sales... then maybe it's better to not declare it. Is there a disclaimer that a game uses Unreal Engine or Unity? No, because we don't care care what tools people use, we just care about the result of it. The disclaimer doesn't change the material conditions of why people might use AI for their app, it just makes it so that they have an incentive to hide it. So it's not a solution. The fact that Steam doesn't require a disclaimer for code generated by AI, which is what 80% of AI is probably used for, is an indication that this policy is really just trying to soothe over customers. Players can't see the code so it doesn't count as AI to them though.

Heck, I am still sometimes getting the “ignore all previous instructions” comments because I like to explain things in more detail

Exactly, people are going after anyone for the cardinal sin of using AI. Meanwhile BP commits another oil spill and openAI buys another 40% of the world wafer supply. It's misguided, they just want to yell at someone. But I'm not a priest, and I don't operate a confession booth. Neither are you! If they want to expiate their anxieties against AI they should formulate an actual actionable platform.

load more comments (1 replies)
[-] MrRandom@lemmy.zip 1 points 1 week ago

AI slop seems perfect for mobile games, although, can those really be called games?

load more comments
view more: next ›
this post was submitted on 28 Jun 2026
112 points (100.0% liked)

Gaming

28171 readers
6 users here now

Sub for any gaming related content!

Rules:

founded 6 years ago
MODERATORS