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"The 'AI Stigma' is real and severely punishes developers": A new study shows how much using AI in games hurts sales, and the numbers are hard to believe (www.windowscentral.com)

submitted 2 weeks ago by Salamence@mander.xyz to c/gaming@lemmy.ml

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cross-posted from: https://hexbear.net/post/8882542

It's a different story for the more established studios with an existing following and previous titles. Game Oracle found that the use of AI by these studios resulted in a significant 40% to 60% drop in sales.

That's a huge difference. AI stigma seems to hit competent developers with a lot to lose the hardest, and I'm not sure that game studios are ready to accept it.

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[-] Epp@lemmus.org 3 points 2 weeks ago

I agree, and it's very possible. I think the real limiter is that consoles don't have the RAM necessary to load the models to enable it. Maybe in the future, when models become more efficient in memory usage, or more likely, the RAM shortage is resolved.

this post was submitted on 28 Jun 2026

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