Secondly, it’s actually not bad. It does have that faint “cheap coffee” taste, but after a few cups I barely notice it anymore.
College students frequently buy decent beer for the first drink, then loads of cheap horrible beer for consumption afterwards during that same sitting.
If you're drinking multiple cups of coffee, maybe buy both the good and the bad simply limit your consumption of the good stuff to one cup a day giving yourself a pass to drink as much of the cheap stuff afterward as you want.