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submitted 2 days ago* (last edited 2 days ago) by lemuria@lemmy.ml to c/asklemmy@lemmy.ml

I personally like to minimize name changes as much as possible because usually, the current name Just Works and I don't really think it's worth it to break muscle memory or replace signage and stuff.

Marginally related; what is it with American stadiums being named after big companies? And when the naming rights expire, people just have to get used to the new name??

edit: I'm primarily focusing on organizations and places and anything that isn't a single individual person changing names, to be clear

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[-] CaptainBlinky@lemmy.myserv.one 3 points 1 day ago

As far as stadiums and buildings, the owners take money from companies to name them. Lots of money. It's called paying for naming rights, and the contracts usually have set terms, like the company has to pay X amount per year to keep the naming rights.

[-] Weydemeyer@lemmy.ml 3 points 22 hours ago

Worth noting that usually, the public pays for the stadium in whole or in a significant part, but the sports team owners are the ones who pocket the proceeds from the naming rights.

[-] HiddenLayer555@lemmy.ml 21 points 2 days ago

Companies tend to change names to try and get away from their history. Like how Philip Morris became Altria.

Don't let them. There's no such thing as deadnaming a company because it was never alive in the first place. If their old name carries the baggage of how horrible they really are, keep using it and don't let them forget.

[-] UltraGiGaGigantic@lemmy.ml 4 points 2 days ago

Comcast (xfinity)

We all long for the day you go out of business Comcast...

[-] flamiera@kbin.melroy.org 28 points 2 days ago

I roll my eyes everytime a stadium is named after some company, it's just a reminder of how radioactive capitalism is in america.

[-] tourist@lemmy.world 16 points 2 days ago

Seeing Cape Town Stadium get renamed to DHL Stadium pissed me off so hard

This might sound silly, but going to that stadium, I felt an indescribable sense of community with everyone who showed up to support whatever artist/band/sports team was there . So many people, with a shared interest, in one place.

Since I live further out of Cape Town, I rarely get to experience that.

That piss yellow logo DHL logo everywhere ruined the experience so fucking much.

KINDLY REMEMBER YOUR GLOBAL CORPORATE OVERLORDS WHO ARE NOT SORRY FOR KEEPING TICKET PRICES HIGHER THAN THEY NEED TO BE. ALSO, FUCK YOU. REMEMBER TO GAMBLE.

[-] lemuria@lemmy.ml 2 points 1 day ago* (last edited 1 day ago)

Speaking of South Africa, what do people in the Eastern Cape call that large city? You know... that city that got renamed? (If you still don't get it, I'm referring to Port Elizabeth)

[-] tourist@lemmy.world 3 points 1 day ago

Come to think of it, I don't hear about it as often as I probably should.

Government officials, the news and people in other professional contexts call it Gqeberha, frequently struggling with the click sound, even when a "k" sound will suffice.

Otherwise, I still hear people call it "P.E."

"Port Elizabeth" was still kind of a mouthful

People I meet from the Eastern Cape just say they're from "the Eastern Cape", because unfortunately most people don't know where Nxuba or Makhanda is.

Hell, a lot of people think Gqeberha/P.E. is the capital city of the Eastern Cape. (Bhisho is the capital)

[-] lemuria@lemmy.ml 2 points 1 day ago

I can definitely see a Derry/Londonderry situation forming regarding the city's name. I prefer the name Port Elizabeth though, I have a thing for feminine given names and linguistics. Oh, and that linguistics obsession of mine has granted me the ability to do the Gq-click. And I'm not even South African!

And my brain is still obsessed with trying to ask as many South Africans as possible about the city's name so.. thank you for the answer, haha

[-] tourist@lemmy.world 1 points 22 hours ago

Fortunately, I don't think there's a fraction of that specific kind of tension.

My guess is 40-50 years from now, people will probably just call it Gqeberha or some other more catchy nickname.

[-] lemuria@lemmy.ml 1 points 16 hours ago

I've seen people call it GQ: new name, but the same great two-letter brevity of PE

[-] flamiera@kbin.melroy.org 6 points 2 days ago

Yeah because Cape Town Stadium - that sounds like it's an establishment of community. Like the name is named after something that represented that community.

But when you hear DHL Stadium, it's like they expect you to go there, after paying tickets and be thinking about "WHA, I THINK I WANT...I WANT TO SHIP SOMETHING BUT I DON'T KNOW WHAT BUT I HAVE THIS STRONG DESIRE TO SHIP SOMETHING WITH DHL! PLEASE TAKE MY MONEY!"

That's what they want anyways.

[-] greenbelt@lemy.lol 1 points 1 day ago* (last edited 1 day ago)

If a person is named "Mohammed" and therefore fears Islamophobic or racist attacks in his personal experience, he should be allowed to change his name and surname imo. Is this question related to private persons or cooperations?

[-] hamid@crazypeople.online 2 points 17 hours ago

This would be the absolute last reason I'd ever change my name from Hamid

[-] lemuria@lemmy.ml 3 points 1 day ago

I’m primarily focusing on organizations and places and anything that isn’t a single individual person changing names, to be clear

  • the original post
[-] Jentu@lemmy.ml 22 points 2 days ago

Hall of Fame: HBO -> HBO Go -> HBO Now -> HBO Max -> MAX -> HBO Max

[-] davad@lemmy.world 10 points 2 days ago

And with the upcoming acquisition

HBO Max -> Netflix

[-] kevincox@lemmy.ml 7 points 2 days ago

Nah, 90% chance that they do something stupider.

[-] captainlezbian@lemmy.world 6 points 2 days ago

People should change their names as they please, but remember it's kinda annoying.

Also the capital of ohio should change its name, so many things there avoid using the name of the city

[-] DrivebyHaiku@lemmy.ca 3 points 1 day ago

If you have ever attempted to change your name you know it is way more annoying to change your name than accept someone else's change of name. The amount of admin it takes to make that update in your social circle even before you try and make it legal is a test of social fortitude and willpower.

Remember when someone is changing their name they are very aware of the imposition of the mental load they are placing on you. Grace goes a long way.

[-] superduperenigma@lemmy.world 1 points 1 day ago
[-] captainlezbian@lemmy.world 1 points 1 day ago

Exactly, I wholeheartedly advise everyone to just pick up an ohio white pages and spam their government to change the name of their capital to flavortown in honor of central Ohio's most cherished son.

[-] BassTurd@lemmy.world 7 points 2 days ago

America isn't the only place with sponsored stadiums. Emirates stadium (Arsenal FC) and Etihad stadium (Man City) are both sponsor names for example. It's more common in lower leagues for the financial bump.

[-] lemuria@lemmy.ml 4 points 2 days ago

Almost forgot to mention but here in the Philippines, our basketball teams are the ones with the sponsored names...

https://en.wikipedia.org/wiki/Template:Philippine_Basketball_Association

[-] BlueSquid0741@lemmy.sdf.org 3 points 2 days ago

Marvel Stadium (Australian football and multi use stadium), also having been known as Etihad Stadium and Telstra Dome.

[-] harmbugler@piefed.social 2 points 2 days ago

All of these stadiums seem have an original unchanging name, in this case Docklands Stadium.

Just waiting for Gulf of FIFA.

[-] TheLeadenSea@sh.itjust.works 7 points 2 days ago

I changed my name as I didn't like my birth name much. Also, I transitioned. However, if people change their names multiple times in a short period it does get tiresome - I thought about it beforehand so I knew it was right and wouldn't change soon. I do not respect company name changes

[-] communism@lemmy.ml 3 points 2 days ago

For organisations, I think name changes should be minimised. They normally are because of some kind of schism or power struggle, and even if that's not the case, that's what people will assume. It's damaging reputationally and also bad for SEO.

For people, change your name as much as you like idc. Every day or every hour if you like. As long as you make it clear what your current name is. If you're changing it every hour maybe wear a name badge.

[-] spittingimage@lemmy.world 3 points 2 days ago

Sometimes you need to rename something that was originally named after someone who became a national humiliation.

[-] IWW4@lemmy.zip 3 points 2 days ago

I don’t really care about it.

What’s with stadiums being named after companies? It is called Marketing and branding. The exposure that having and NFL stadium and field showing off a company’s name is insane. Sofi pays 30 Million a year to be the chief stadium sponsor of two NFL teams.

Something you may not know it does not end with the stadium name. All NFL teams have a team doctor. Do you know how much the NFL teams pay their doctors?

NOTHING

In fact the NFL teams will charge the doctor. That’s right the doctor pays the team for the “rights” to call themselves the teams doctor. 99 of the top 100 watched programs are NFL games. The exposure if off the charts.

When the naming rights expire do people just have to get used to the new name? Oh yes, but they will be a deluge of marketing for the new name and it will stick very quickly.

[-] saigot@lemmy.ca 1 points 2 days ago

In Toronto there is a Rogers Center, and then they recently opened a Rogers Arena half way across town, and there are also roger's X in Vancover and Ottawa. It's just as annoying as it sounds, made more annoying because rogers is one of the most hated companies in the country.

[-] IWW4@lemmy.zip 2 points 2 days ago

Yeah I don’t get the strategy either. For example Mercedes is the stadium sponsor for two NFL teams , Atlanta and New Orleans and they are in the same division.

Don't forget Rogers Place in Edmonton.

[-] bamboo 1 points 2 days ago
this post was submitted on 08 Dec 2025
28 points (100.0% liked)

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