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submitted 21 hours ago* (last edited 21 hours ago) by lemuria@lemmy.ml to c/asklemmy@lemmy.ml

I personally like to minimize name changes as much as possible because usually, the current name Just Works and I don't really think it's worth it to break muscle memory or replace signage and stuff.

Marginally related; what is it with American stadiums being named after big companies? And when the naming rights expire, people just have to get used to the new name??

edit: I'm primarily focusing on organizations and places and anything that isn't a single individual person changing names, to be clear

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[-] HiddenLayer555@lemmy.ml 15 points 15 hours ago

Companies tend to change names to try and get away from their history. Like how Philip Morris became Altria.

Don't let them. There's no such thing as deadnaming a company because it was never alive in the first place. If their old name carries the baggage of how horrible they really are, keep using it and don't let them forget.

[-] UltraGiGaGigantic@lemmy.ml 2 points 10 hours ago

Comcast (xfinity)

We all long for the day you go out of business Comcast...

[-] Jentu@lemmy.ml 15 points 16 hours ago

Hall of Fame: HBO -> HBO Go -> HBO Now -> HBO Max -> MAX -> HBO Max

[-] davad@lemmy.world 8 points 16 hours ago

And with the upcoming acquisition

HBO Max -> Netflix

[-] kevincox@lemmy.ml 6 points 12 hours ago

Nah, 90% chance that they do something stupider.

[-] wewbull@feddit.uk 2 points 6 hours ago

Home Box Offlix

[-] flamiera@kbin.melroy.org 22 points 18 hours ago

I roll my eyes everytime a stadium is named after some company, it's just a reminder of how radioactive capitalism is in america.

[-] tourist@lemmy.world 13 points 17 hours ago

Seeing Cape Town Stadium get renamed to DHL Stadium pissed me off so hard

This might sound silly, but going to that stadium, I felt an indescribable sense of community with everyone who showed up to support whatever artist/band/sports team was there . So many people, with a shared interest, in one place.

Since I live further out of Cape Town, I rarely get to experience that.

That piss yellow logo DHL logo everywhere ruined the experience so fucking much.

KINDLY REMEMBER YOUR GLOBAL CORPORATE OVERLORDS WHO ARE NOT SORRY FOR KEEPING TICKET PRICES HIGHER THAN THEY NEED TO BE. ALSO, FUCK YOU. REMEMBER TO GAMBLE.

[-] lemuria@lemmy.ml 1 points 48 minutes ago* (last edited 47 minutes ago)

Speaking of South Africa, what do people in the Eastern Cape call that large city? You know... that city that got renamed? (If you still don't get it, I'm referring to Port Elizabeth)

[-] flamiera@kbin.melroy.org 5 points 16 hours ago

Yeah because Cape Town Stadium - that sounds like it's an establishment of community. Like the name is named after something that represented that community.

But when you hear DHL Stadium, it's like they expect you to go there, after paying tickets and be thinking about "WHA, I THINK I WANT...I WANT TO SHIP SOMETHING BUT I DON'T KNOW WHAT BUT I HAVE THIS STRONG DESIRE TO SHIP SOMETHING WITH DHL! PLEASE TAKE MY MONEY!"

That's what they want anyways.

[-] captainlezbian@lemmy.world 5 points 16 hours ago

People should change their names as they please, but remember it's kinda annoying.

Also the capital of ohio should change its name, so many things there avoid using the name of the city

[-] communism@lemmy.ml 2 points 13 hours ago

For organisations, I think name changes should be minimised. They normally are because of some kind of schism or power struggle, and even if that's not the case, that's what people will assume. It's damaging reputationally and also bad for SEO.

For people, change your name as much as you like idc. Every day or every hour if you like. As long as you make it clear what your current name is. If you're changing it every hour maybe wear a name badge.

[-] BassTurd@lemmy.world 6 points 20 hours ago

America isn't the only place with sponsored stadiums. Emirates stadium (Arsenal FC) and Etihad stadium (Man City) are both sponsor names for example. It's more common in lower leagues for the financial bump.

[-] lemuria@lemmy.ml 4 points 18 hours ago

Almost forgot to mention but here in the Philippines, our basketball teams are the ones with the sponsored names...

https://en.wikipedia.org/wiki/Template:Philippine_Basketball_Association

[-] BlueSquid0741@lemmy.sdf.org 3 points 19 hours ago

Marvel Stadium (Australian football and multi use stadium), also having been known as Etihad Stadium and Telstra Dome.

[-] harmbugler@piefed.social 1 points 5 hours ago

All of these stadiums seem have an original unchanging name, in this case Docklands Stadium.

Just waiting for Gulf of FIFA.

[-] spittingimage@lemmy.world 3 points 17 hours ago

Sometimes you need to rename something that was originally named after someone who became a national humiliation.

[-] TheLeadenSea@sh.itjust.works 5 points 21 hours ago

I changed my name as I didn't like my birth name much. Also, I transitioned. However, if people change their names multiple times in a short period it does get tiresome - I thought about it beforehand so I knew it was right and wouldn't change soon. I do not respect company name changes

[-] IWW4@lemmy.zip 3 points 21 hours ago

I don’t really care about it.

What’s with stadiums being named after companies? It is called Marketing and branding. The exposure that having and NFL stadium and field showing off a company’s name is insane. Sofi pays 30 Million a year to be the chief stadium sponsor of two NFL teams.

Something you may not know it does not end with the stadium name. All NFL teams have a team doctor. Do you know how much the NFL teams pay their doctors?

NOTHING

In fact the NFL teams will charge the doctor. That’s right the doctor pays the team for the “rights” to call themselves the teams doctor. 99 of the top 100 watched programs are NFL games. The exposure if off the charts.

When the naming rights expire do people just have to get used to the new name? Oh yes, but they will be a deluge of marketing for the new name and it will stick very quickly.

[-] saigot@lemmy.ca 1 points 19 hours ago

In Toronto there is a Rogers Center, and then they recently opened a Rogers Arena half way across town, and there are also roger's X in Vancover and Ottawa. It's just as annoying as it sounds, made more annoying because rogers is one of the most hated companies in the country.

Don't forget Rogers Place in Edmonton.

[-] IWW4@lemmy.zip 2 points 19 hours ago

Yeah I don’t get the strategy either. For example Mercedes is the stadium sponsor for two NFL teams , Atlanta and New Orleans and they are in the same division.

[-] bamboo 1 points 20 hours ago
this post was submitted on 08 Dec 2025
23 points (100.0% liked)

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