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this post was submitted on 08 Dec 2025
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Asklemmy
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I don’t really care about it.
What’s with stadiums being named after companies? It is called Marketing and branding. The exposure that having and NFL stadium and field showing off a company’s name is insane. Sofi pays 30 Million a year to be the chief stadium sponsor of two NFL teams.
Something you may not know it does not end with the stadium name. All NFL teams have a team doctor. Do you know how much the NFL teams pay their doctors?
NOTHING
In fact the NFL teams will charge the doctor. That’s right the doctor pays the team for the “rights” to call themselves the teams doctor. 99 of the top 100 watched programs are NFL games. The exposure if off the charts.
When the naming rights expire do people just have to get used to the new name? Oh yes, but they will be a deluge of marketing for the new name and it will stick very quickly.
In Toronto there is a Rogers Center, and then they recently opened a Rogers Arena half way across town, and there are also roger's X in Vancover and Ottawa. It's just as annoying as it sounds, made more annoying because rogers is one of the most hated companies in the country.
Yeah I don’t get the strategy either. For example Mercedes is the stadium sponsor for two NFL teams , Atlanta and New Orleans and they are in the same division.
Don't forget Rogers Place in Edmonton.