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Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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Take note this does not appear to be an independent study. Tell me I'm wrong?

[-] yarr@feddit.nl 45 points 1 day ago

This is a pretty sweet ad for https://originality.ai/ai-checker

They don't talk much about their secret sauce. That 40% figure is based on "trust me bro, our tool is really good". Would have been nice to be able to verify this figure / use the technique elsewhere.

It's pretty tiring to keep seeing ads masquerading as research.

[-] hedhoncho@lemm.ee 3 points 1 day ago

damn no wonder i feel so cheap after scrolling a fb feed for an hour

[-] GuitarSon2024@lemmy.world 41 points 1 day ago

The other 60% are old people re-sharing it.

[-] WhatYouNeed@lemmy.world 8 points 1 day ago

6% old people re-sharing. The other 54% were bot accounts.

[-] futatorius@lemm.ee 2 points 1 day ago

Well, there's also 0.1% who are relatives of old people who are tring to keep in touch with the batty old meme-forwarders. I was one of those until the ones who mattered most to me shuffled off this mortal coil.

[-] billwashere@lemmy.world 5 points 1 day ago

Ok this made me laugh.

[-] surph_ninja@lemmy.world 17 points 1 day ago

I wouldn’t be surprised, but I’d be interested to see what they used to make that determination. All of the AI detection I know of are prone to a lot of false-positives.

[-] LanguageIsCool@lemmy.world 22 points 1 day ago

When I was looking for a job, I ran into a guide to make money using AI:

  1. Choose a top selling book.

  2. Ask Chat GPT to give a summary for each chapter.

  3. Paste the summaries into Google docs.

  4. Export as PDF.

  5. Sell on Amazon as a digital “short version” or “study guide” for the original book.

  6. Repeat with other books.

Blew my mind how much hot stinking garbage is out there.

[-] billwashere@lemmy.world 8 points 1 day ago

These people should be shot. With large spoons. Because it’ll hurt more.

[-] futatorius@lemm.ee 3 points 1 day ago

They should bring back chain shot.

[-] FlashMobOfOne@lemmy.world 32 points 1 day ago

FB has been junk for more than a decade now, AI or no.

I check mine every few weeks because I'm a sports announcer and it's one way people get in contact with me, but it's clear that FB designs its feed to piss me off and try to keep me doomscrolling, and I'm not a fan of having my day derailed.

[-] Jericho_Kane@lemmy.org 11 points 1 day ago

I deleted facebook in like 2010 or so, because i hardly ever used it anyway, it wasn't really bad back then, just not for me. 6 or so years later a friend of mine wanted to show me something on fb, but couldn't find it, so he was just scrolling, i was blown away how bad it was, just ads and auto played videos and absolute garbage. And from what i understand, it just got worse and worse. Everyone i know now that uses facebook is for the market place.

[-] ChickenLadyLovesLife@lemmy.world 12 points 1 day ago* (last edited 1 day ago)

My brother gave me his Facebook credentials so I could use marketplace without bothering him all the time. He's been a liberal left-winger all his life but for the past few years he's taken to ranting about how awful Democrats are ("Genocide Joe" etc.) while mocking people who believe that there's a connection between Trump and Putin. Sure enough, his Facebook is filled with posts about how awful Democrats are and how there's no connection between Trump and Putin - like, that's literally all that's on there. I've tried to get him to see that his worldview is entirely created by Facebook but he just won't accept it. He thinks that FB is some sort of objective collator of news.

In my mind, this is really what sets social media apart from past mechanisms of social control. In the days of mass media, the propaganda was necessarily a one-size-fits-all sort of thing. Now, the pipeline of bullshit can be custom-tailored for each individual. So my brother, who would never support Trump and the Republicans, can nevertheless be fed a line of bullshit that he will accept and help Trump by not voting (he actually voted Green).

[-] notgold@aussie.zone 1 points 20 hours ago

Good on him for not falling for the MAGA bulldust and trying for the third option

[-] FlashMobOfOne@lemmy.world 8 points 1 day ago

It's such a cesspit.

I'm glad we have the Fediverse.

[-] morrowind@lemmy.ml 45 points 2 days ago

Keep in mind this is for AI generated TEXT, not the images everyone is talking about in this thread.

Also they used an automated tool, all of which have very high error rates, because detecting AI text is a fundamentally impossible task

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[-] WhatSay@slrpnk.net 14 points 1 day ago

I was wondering who Facebook was for, good to know AI has low standards

[-] Eezyville@sh.itjust.works 10 points 1 day ago

Dead internet theory

[-] Magister@lemmy.world 81 points 2 days ago

It's incredible, for months now I see some suggested groups, with an AI generated picture of a pet/animal, and the text is always "Great photography". I block them, but still see new groups every day with things like this, incredible...

[-] will_a113@lemmy.ml 42 points 2 days ago

I have a hard time understanding facebook’s end game plan here - if they just have a bunch of AI readers reading AI posts, how do they monetize that? Why on earth is the stock market so bullish on them?

[-] WalrusDragonOnABike@reddthat.com 37 points 2 days ago

As long as they can convince advertisers that the enough of the activity is real or enough of the manipulation of public opinion via bots is in facebook's interest, bots aren't a problem at all in the short-term.

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[-] lepinkainen@lemmy.world 15 points 2 days ago

Engagement.

It’s all they measure, what makes people reply to and react to posts.

People in general are stupid and can’t see or don’t care if something is AI generated

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[-] anomnom@sh.itjust.works 3 points 1 day ago

They want dumb users consuming ai content, they need LLM content because the remaining users are too stupid to generate the free content that people actually want to click.

Then they pump ads to you based on increasingly targeted AI slop selling more slop.

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[-] TheBrideWoreCrimson@sopuli.xyz 10 points 1 day ago

Thanks.
Now do Reddit comments.

[-] ThomasCrappersGhost@feddit.uk 4 points 1 day ago

There’s an AI reply option now. Interested to know how far that is off just being part of the regular comments.

[-] FundMECFSResearch 16 points 1 day ago

This kind of just looks like an add for that companies AI detection software NGL.

[-] Treczoks@lemmy.world 10 points 1 day ago

And 58.82% are likely generated by human junk then.

[-] Lexam@lemmy.world 10 points 1 day ago

If you want to visit your old friends in the dying mall. Go to feeds then friends. Should filter everything else out.

[-] ZILtoid1991@lemmy.world 23 points 2 days ago

> uses ai slop to illustrate it

[-] harmsy@lemmy.world 13 points 2 days ago

The most annoying part of that is the shitty render. I actually have an account on one of those AI image generating sites, and I enjoy using it. If you're not satisfied with the image, just roll a few more times, maybe tweak the prompt or the starter image, and try again. You can get some very cool-looking renders if you give a damn. Case in point:

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[-] Fandangalo@lemmy.world 31 points 2 days ago

I’ve posted a notice to leave next week. I need to scrape my photos off, get any remaining contacts, and turn off any integrations. I was only there to connect with family. I can email or text.

FB is a dead husk fake feeding some rich assholes. If it’s coin flip AI, what’s the point?

[-] EveningPancakes@lemm.ee 17 points 2 days ago* (last edited 2 days ago)

Back when I got off in 2019, there was a tool (Facebook sponsored somewhere in the settings) that allowed you to save everything in an offline HTML file that you could host locally and get access to things like picture albums, complete with descriptions and comments. Not sure if it still exists, but it made the process incredibly painless getting off while still retaining things like pictures.

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[-] brucethemoose@lemmy.world 22 points 2 days ago* (last edited 2 days ago)

The bigger problem is AI “ignorance,” and it’s not just Facebook. I’ve reported more than one Lemmy post the user naively sourced from ChatGPT or Gemini and took as fact.

No one understands how LLMs work, not even on a basic level. Can’t blame them, seeing how they’re shoved down everyone’s throats as opaque products, or straight up social experiments like Facebook.

…Are we all screwed? Is the future a trippy information wasteland? All this seems to be getting worse and worse, and everyone in charge is pouring gasoline on it.

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[-] quenemm@sh.itjust.works 1 points 1 day ago

You know what they say about Al...

[-] mugdad1@lemm.ee 1 points 1 day ago

this is ai gen so stop it

[-] not_IO 2 points 1 day ago

how tf did it take 6 years to analyze 8000 posts

[-] hildegarde 9 points 1 day ago

I pretty sure they selected posts from a 6 year period, not that they spent six years on the analysis.

[-] billwashere@lemmy.world 4 points 1 day ago

I can’t even fathom how they would go about testing if it’s an AI or not. I can’t imagine that’s an exact science either.

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[-] ILikeBoobies@lemmy.ca 5 points 1 day ago

That’s an extremely low sample size for this

[-] thisbenzingring@lemmy.sdf.org 5 points 1 day ago

8,855 long-form Facebook posts from various users using a 3rd party. The dataset spans from 2018 to November 2024, with a minimum of 100 posts per month, each containing at least 100 words.

seems like thats a good baseline rule and that was about the total number that matched it

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this post was submitted on 03 Feb 2025
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