911
submitted 5 months ago by will_a113@lemmy.ml to c/technology@lemmy.world

Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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[-] Magister@lemmy.world 81 points 5 months ago

It's incredible, for months now I see some suggested groups, with an AI generated picture of a pet/animal, and the text is always "Great photography". I block them, but still see new groups every day with things like this, incredible...

[-] will_a113@lemmy.ml 42 points 5 months ago

I have a hard time understanding facebook’s end game plan here - if they just have a bunch of AI readers reading AI posts, how do they monetize that? Why on earth is the stock market so bullish on them?

[-] WalrusDragonOnABike@reddthat.com 37 points 5 months ago

As long as they can convince advertisers that the enough of the activity is real or enough of the manipulation of public opinion via bots is in facebook's interest, bots aren't a problem at all in the short-term.

[-] acosmichippo@lemmy.world 5 points 5 months ago

surely at some point advertisers will put 2 and 2 together when they stop seeing results from targeted advertising.

[-] SolarMonkey@slrpnk.net 12 points 5 months ago

I think you give them too much credit. As long as it doesn’t actively hurt their numbers, like x, it’s just part of the budget.

[-] lepinkainen@lemmy.world 15 points 5 months ago

Engagement.

It’s all they measure, what makes people reply to and react to posts.

People in general are stupid and can’t see or don’t care if something is AI generated

[-] acosmichippo@lemmy.world 5 points 5 months ago

they measure engagement, but they sell human eyeballs for ads.

[-] andallthat@lemmy.world 8 points 5 months ago

But if half of the engagement is from AI, isnt that a grift on advertisers? Why should I pay for an ad on Facebook that is going to be "seen" by AI agents? AI don't buy products (yet?)

[-] acosmichippo@lemmy.world 6 points 5 months ago

yes, exactly.

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[-] spongebue@lemmy.world 6 points 5 months ago* (last edited 5 months ago)

For me it's some kind of cartoon with the caption "Best comic funny 🤣" and sometimes "funny short film" (even though it's a picture)

Like, Meta has to know this is happening. Do they really think this is what will keep their userbase? And nobody would think it's just a little weird?

[-] Petter1@lemm.ee 5 points 5 months ago* (last edited 5 months ago)

Well, maybe it is the taste of people still being there.. I mean, you have to be at least a little bit strange, if you are still on facebook…

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[-] yarr@feddit.nl 46 points 5 months ago

This is a pretty sweet ad for https://originality.ai/ai-checker

They don't talk much about their secret sauce. That 40% figure is based on "trust me bro, our tool is really good". Would have been nice to be able to verify this figure / use the technique elsewhere.

It's pretty tiring to keep seeing ads masquerading as research.

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[-] morrowind@lemmy.ml 45 points 5 months ago

Keep in mind this is for AI generated TEXT, not the images everyone is talking about in this thread.

Also they used an automated tool, all of which have very high error rates, because detecting AI text is a fundamentally impossible task

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[-] GuitarSon2024@lemmy.world 41 points 5 months ago

The other 60% are old people re-sharing it.

[-] WhatYouNeed@lemmy.world 8 points 5 months ago

6% old people re-sharing. The other 54% were bot accounts.

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[-] billwashere@lemmy.world 5 points 5 months ago

Ok this made me laugh.

[-] FlashMobOfOne@lemmy.world 33 points 5 months ago

FB has been junk for more than a decade now, AI or no.

I check mine every few weeks because I'm a sports announcer and it's one way people get in contact with me, but it's clear that FB designs its feed to piss me off and try to keep me doomscrolling, and I'm not a fan of having my day derailed.

[-] Jericho_Kane@lemmy.org 11 points 5 months ago

I deleted facebook in like 2010 or so, because i hardly ever used it anyway, it wasn't really bad back then, just not for me. 6 or so years later a friend of mine wanted to show me something on fb, but couldn't find it, so he was just scrolling, i was blown away how bad it was, just ads and auto played videos and absolute garbage. And from what i understand, it just got worse and worse. Everyone i know now that uses facebook is for the market place.

[-] ChickenLadyLovesLife@lemmy.world 12 points 5 months ago* (last edited 5 months ago)

My brother gave me his Facebook credentials so I could use marketplace without bothering him all the time. He's been a liberal left-winger all his life but for the past few years he's taken to ranting about how awful Democrats are ("Genocide Joe" etc.) while mocking people who believe that there's a connection between Trump and Putin. Sure enough, his Facebook is filled with posts about how awful Democrats are and how there's no connection between Trump and Putin - like, that's literally all that's on there. I've tried to get him to see that his worldview is entirely created by Facebook but he just won't accept it. He thinks that FB is some sort of objective collator of news.

In my mind, this is really what sets social media apart from past mechanisms of social control. In the days of mass media, the propaganda was necessarily a one-size-fits-all sort of thing. Now, the pipeline of bullshit can be custom-tailored for each individual. So my brother, who would never support Trump and the Republicans, can nevertheless be fed a line of bullshit that he will accept and help Trump by not voting (he actually voted Green).

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[-] FlashMobOfOne@lemmy.world 8 points 5 months ago

It's such a cesspit.

I'm glad we have the Fediverse.

[-] Fandangalo@lemmy.world 31 points 5 months ago

I’ve posted a notice to leave next week. I need to scrape my photos off, get any remaining contacts, and turn off any integrations. I was only there to connect with family. I can email or text.

FB is a dead husk fake feeding some rich assholes. If it’s coin flip AI, what’s the point?

[-] EveningPancakes@lemm.ee 17 points 5 months ago* (last edited 5 months ago)

Back when I got off in 2019, there was a tool (Facebook sponsored somewhere in the settings) that allowed you to save everything in an offline HTML file that you could host locally and get access to things like picture albums, complete with descriptions and comments. Not sure if it still exists, but it made the process incredibly painless getting off while still retaining things like pictures.

[-] Fandangalo@lemmy.world 13 points 5 months ago

Thank you real internet person. You make the internet great.

  • From Another Real Internet Person
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[-] bassomitron@lemmy.world 8 points 5 months ago

It still existed when I did the same thing a year ago or so. They implemented it awhile back to try and avoid antitrust lawsuits around the world. Though, now that Zuckerberg has formally started sucking this regime's dick, I wouldn't be surprised if it goes away.

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[-] ZILtoid1991@lemmy.world 23 points 5 months ago

> uses ai slop to illustrate it

[-] harmsy@lemmy.world 13 points 5 months ago

The most annoying part of that is the shitty render. I actually have an account on one of those AI image generating sites, and I enjoy using it. If you're not satisfied with the image, just roll a few more times, maybe tweak the prompt or the starter image, and try again. You can get some very cool-looking renders if you give a damn. Case in point:

[-] Petter1@lemm.ee 7 points 5 months ago

😍this is awesome!

A friend of mine has made this with your described method:

PS: 😆the laptop on the illustration in the article! Someone did not want pay for high end model and did not want to to take any extra time neither…

[-] Draces@lemmy.world 6 points 5 months ago

Seems like an appropriate use of the tech

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[-] LanguageIsCool@lemmy.world 23 points 5 months ago

When I was looking for a job, I ran into a guide to make money using AI:

  1. Choose a top selling book.

  2. Ask Chat GPT to give a summary for each chapter.

  3. Paste the summaries into Google docs.

  4. Export as PDF.

  5. Sell on Amazon as a digital “short version” or “study guide” for the original book.

  6. Repeat with other books.

Blew my mind how much hot stinking garbage is out there.

[-] billwashere@lemmy.world 9 points 5 months ago

These people should be shot. With large spoons. Because it’ll hurt more.

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[-] brucethemoose@lemmy.world 22 points 5 months ago* (last edited 5 months ago)

The bigger problem is AI “ignorance,” and it’s not just Facebook. I’ve reported more than one Lemmy post the user naively sourced from ChatGPT or Gemini and took as fact.

No one understands how LLMs work, not even on a basic level. Can’t blame them, seeing how they’re shoved down everyone’s throats as opaque products, or straight up social experiments like Facebook.

…Are we all screwed? Is the future a trippy information wasteland? All this seems to be getting worse and worse, and everyone in charge is pouring gasoline on it.

[-] pennomi@lemmy.world 9 points 5 months ago

No one understands how LLMs work, not even on a basic level.

Well that’s just false.

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[-] surph_ninja@lemmy.world 18 points 5 months ago

I wouldn’t be surprised, but I’d be interested to see what they used to make that determination. All of the AI detection I know of are prone to a lot of false-positives.

[-] FundMECFSResearch 16 points 5 months ago

This kind of just looks like an add for that companies AI detection software NGL.

[-] WhatSay@slrpnk.net 14 points 5 months ago

I was wondering who Facebook was for, good to know AI has low standards

[-] Eezyville@sh.itjust.works 10 points 5 months ago

Dead internet theory

[-] Lexam@lemmy.world 10 points 5 months ago

If you want to visit your old friends in the dying mall. Go to feeds then friends. Should filter everything else out.

[-] Treczoks@lemmy.world 10 points 5 months ago

And 58.82% are likely generated by human junk then.

[-] TheBrideWoreCrimson@sopuli.xyz 10 points 5 months ago

Thanks.
Now do Reddit comments.

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[-] brucethemoose@lemmy.world 9 points 5 months ago* (last edited 5 months ago)

Also… the tremendous irony here is Meta is screwing themselves over.

They've hedged their future on AI, and are smart enough to release the weights and fund open research, yet their advantage (a big captive dataset, aka Facebook/Instagram/WhatsApp users) is completely overrun with slop that poisons it. It’s as laughable as Grok (X’s AI) being trained on Twitter.

[-] SlopppyEngineer@lemmy.world 8 points 5 months ago

Meta is probably screwed already. Their user base is not growing as before, maybe shrinking in some markets, and they need the padding to cover it up.

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[-] jackanoodle@sh.itjust.works 5 points 5 months ago* (last edited 5 months ago)

Anyone on Facebook deserves to be shit on by sloppy. They also deserve scanned out of all of the money and anything else.

If you’re on Facebook, you deserve this. Get the hell off Facebook.

Edit: itt: brain, dead, and fascist apologist Facebook Earth, who just refuse to accept that their platform is one of the biggest advent of Nazi fascism in this country, and they are all 100% complicit.

[-] Rekall_Incorporated@lemm.ee 9 points 5 months ago

While I agree with your message at a high level (I quit FB several years ago), I don't think it's productive to be so abrasive.

It's generally better to be respectful and convincing if you want to change minds.

[-] FlyingSquid@lemmy.world 5 points 5 months ago

Have you ever successfully berated a stranger into doing what you wanted them to do?

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[-] ILikeBoobies@lemmy.ca 5 points 5 months ago

That’s an extremely low sample size for this

[-] thisbenzingring@lemmy.sdf.org 5 points 5 months ago

8,855 long-form Facebook posts from various users using a 3rd party. The dataset spans from 2018 to November 2024, with a minimum of 100 posts per month, each containing at least 100 words.

seems like thats a good baseline rule and that was about the total number that matched it

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this post was submitted on 03 Feb 2025
911 points (100.0% liked)

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