855

Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

top 50 comments
sorted by: hot top controversial new old
[-] IrateAnteater@sh.itjust.works 404 points 2 months ago

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[-] Nougat@fedia.io 285 points 2 months ago

I've been watching Monk recently, without ads, and it's very interesting how television shows used to be written and edited for commercials. It's dead obvious where the commercials used to be, and even that detracts from the overall experience.

[-] CaptDust@sh.itjust.works 138 points 2 months ago* (last edited 2 months ago)

Some shows we've watched spend their time "recapping" after the 'ad breaks", playing same scenes we just saw. Drives me nuts, wastes my time and feels so dated.

[-] Nougat@fedia.io 57 points 2 months ago

Monk doesn't go that far, and it's still obvious. "Here's a joke before commercial!" Pause. Fade back in to a new scene. Pause. "Here's a little cliffhanger before commercial!" Pause. Fade back in to a new scene. Pause.

load more comments (3 replies)
[-] ThePantser@lemmy.world 21 points 2 months ago

I always thought it would be a nice addition to piracy for a release group to edit a version of shows that cuts the recaps and makes a more unified episode. I would totally only ever download their releases.

[-] realbadat@programming.dev 13 points 2 months ago

Mythbusters streamlined is like that. A bit rough on some cuts imo, but overall just cuts the fluff.

load more comments (3 replies)
load more comments (5 replies)
load more comments (9 replies)
[-] rand_alpha19@moist.catsweat.com 31 points 2 months ago

Same, been watching Dead Like Me and Xena: Warrior Princess and it's pretty distracting when it happens.

[-] AbidanYre@lemmy.world 19 points 2 months ago

Futurama had some jokes based around the commercial break times.

load more comments (1 replies)
[-] altima_neo@lemmy.zip 17 points 2 months ago

Its painfully obvious when watching Star Trek TNG.

load more comments (2 replies)
[-] BearOfaTime@lemm.ee 14 points 2 months ago

I don't mind those breaks... It feels like going to the next chapter in a book.

But actual ads, yea, not for a service that costs.

Though this whole thing is funny - they collect even more user data than they did with cable or broadcast, and now want to show you ads too.

Can't wait to finish my media server setup.

[-] PlantJam@lemmy.world 20 points 2 months ago

I don't mind when it's an obvious break followed by a new scene. I do mind when the break is in the middle of a scene and they essentially replay the last thirty seconds before continuing the story. It just feels very disjointed and dated.

load more comments (1 replies)
load more comments (3 replies)
[-] criticon@lemmy.ca 28 points 2 months ago

I hate ads, but sometimes prime puts 2 minutes of ads at the beginning of a show or a movie and then no ads, I'm ok-ish with this, much better than imdb or tubi that play the same commercial every 15 minutes

If I start a stream and it shows that it will have several breaks I stop it and get it from the high seas

[-] snooggums@midwest.social 38 points 2 months ago

I would be fine with that if it was free and didn't reply the ads if I stop and resume.

If I am paying money, then ads are unacceptable.

load more comments (1 replies)
load more comments (6 replies)
[-] gibmiser@lemmy.world 12 points 2 months ago

Engaging is the last thing I want from an ad

load more comments (1 replies)
load more comments (10 replies)
[-] TeenieBopper@lemmy.world 117 points 2 months ago

Tech bros reinvent broadcast TV.

[-] Melvin_Ferd@lemmy.world 25 points 2 months ago

Told people this years ago when pewdie pie became a millionaire selling ads. Like that was the time to wake up and hate every single one of these content creators for selling out and making the internet the hellscape this is. But no we Revere and emulate these people.

[-] efstajas@lemmy.world 19 points 2 months ago

This is a bit unnecessarily tough on independent content creators... what exactly do you expect them to do? Make no money from their content? How would they be able to make a living?

load more comments (13 replies)
load more comments (5 replies)
load more comments (3 replies)
[-] Fluid@aussie.zone 103 points 2 months ago

There's no better ad for piracy than the greed of corporations. Don't let ads shit in your head. They disrespect you, you disrespect them.

[-] Entropywins@lemmy.world 25 points 2 months ago

I have hardware dedicated to blocking ads on my home network.

[-] EncryptKeeper@lemmy.world 22 points 2 months ago

That will only go so far unfortunately. And network level ad blocking won’t protect you from their ads if they’re served from the same servers the content is.

load more comments (6 replies)
load more comments (2 replies)
[-] Rubisco@slrpnk.net 14 points 2 months ago

"People are taking the piss out of you every day. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don't owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs."

Banksy

[-] Luvs2Spuj@lemmy.world 97 points 2 months ago

This is step 86 in the plan. Step 87 is make people pay for the previously free service

[-] dustyData@lemmy.world 29 points 2 months ago

Didn't they already had a paid and with ads tier?

load more comments (1 replies)
[-] DannyMac@lemm.ee 61 points 2 months ago

"The enshittifucation will continue until profits improve." --CEOs of Publicly Traded Companies

[-] MajorHavoc@programming.dev 59 points 2 months ago* (last edited 2 months ago)

I'll take "Organizations that made it to the top by doing something different, only to fall under leadership that doesn't understand what made them successful and descend into ruins" for 200, Alex.

Seriously, Jeopardy team - this is a rich category:

  • Netflix advertisements.
  • Zoom mandates staff return to offices.
  • Microsoft forgets what the "P" in "PC" stands for.
  • Toys R Us implements a shitty holiday gift returns policy.
  • Sears decides to sacrifice reputation for quarterly stock price gains.
  • Walgreens decides bottom-of-the-barrel incompetent pharmacists can uphold their "get it all done in one visit" secret sauce.
  • Radio Shack decides that once-every-two-years cellphone contract sales are the future for holding passionate electronics hobbyists' loyalty.
[-] conciselyverbose@sh.itjust.works 19 points 2 months ago

Netflix can't do what got them to the top.

Fuck everything about the changes they've made for the last several years, but they were always going to hit a wall when content owners put their content on their own platforms.

[-] MajorHavoc@programming.dev 12 points 2 months ago

Netflix can't do what got them to the top.

They can't grow that way but they could easily hold on and remain profitable, popular and successful.

They were well on their way to enjoying "Kleenex" or "Oreo" stable market success, but their leadership and shareholders apparently aren't satisfied with winning.

[-] conciselyverbose@sh.itjust.works 16 points 2 months ago

The entire source of their growth was "you can get almost anything you want to watch for one low monthly cost". They no longer have rights to any of that content, and for most of it didn't even get an opportunity to make a bid.

It's the equivalent of Oreo shipping 3 Oreos in a big box for 3x the price. But also they had to change their recipe because they didn't own the old one.

load more comments (8 replies)
load more comments (4 replies)
[-] circuitfarmer@lemmy.sdf.org 53 points 2 months ago

It's almost like all these CEOs and MBAs are just shooting in the dark because of the $$$ in their eyes, but the fact remains that the market is no longer responding favorably to their absolute need for year-over-year growth.

load more comments (1 replies)
[-] NutWrench@lemmy.world 53 points 2 months ago

"Free ad-supported" makes you no different than a hundred other garbage-tier streaming services.

[-] Asafum@feddit.nl 27 points 2 months ago

And in 2 years they'll move to 3 tiers, free with ads, paid with slightly less ads and even more expensive than before but no ads...

[-] djsaskdja@reddthat.com 17 points 2 months ago

And eventually they’ll just pull the no ads version altogether.

load more comments (2 replies)
[-] flop_leash_973@lemmy.world 47 points 2 months ago

If they aren't going to charge for access otherwise then I don't think being ad supported is such a bad thing. Much more honest than subscription pricing and ads in my opinion.

load more comments (1 replies)
[-] TheAlbatross 38 points 2 months ago
[-] wizardbeard@lemmy.dbzer0.com 16 points 2 months ago

There is one benefit, at least for now. You aren't locked into long term contracts like cable has/had.

[-] bobs_monkey@lemm.ee 18 points 2 months ago

Imo that's pretty much the only benefit these days. But I'm also waiting for those 1 year, 2 year, etc "deals" where they offer $1/mo off or something

load more comments (2 replies)
load more comments (1 replies)
load more comments (6 replies)
[-] Eggyhead@kbin.run 36 points 2 months ago

They will still be selling user data whether you opt for the ad supported tier or not, so get used to that.

[-] Blackmist@feddit.uk 17 points 2 months ago

If they haven't been doing so for at least a decade, I'm sure their shareholders will want to know why not.

[-] Fedizen@lemmy.world 34 points 2 months ago

The advertising ouroboros continues to devour itself

My Plex share doesn't care lol

The way the industry is pulling the screws tighter and tighter is just ugly to watch, and it's hard not to be caught out.

load more comments (4 replies)
[-] sfxrlz@lemmy.world 31 points 2 months ago

Enshittification? ✔️

[-] whotookkarl@lemmy.world 26 points 2 months ago

I won't support any streaming service that has a sub+ad tier. Ads with no sub or sub no ads, anything else is incredibly greedy and the same as cable TV.

[-] Lost_My_Mind@lemmy.world 20 points 2 months ago

Life is stupid. What are we even DOING here???

[-] KingOfSleep@lemmy.ca 24 points 2 months ago

Building shareholder value, duh.

load more comments (4 replies)
[-] Vertelleus@sh.itjust.works 16 points 2 months ago

Do it!
Ill cut subscription to free tier let adblockers do the rest. Profit.

load more comments (3 replies)
[-] foremanguy92_@lemmy.ml 15 points 2 months ago

Great for piracy!

[-] mannycalavera@feddit.uk 15 points 2 months ago

Piracy it is then...

[-] 9point6@lemmy.world 15 points 2 months ago* (last edited 2 months ago)

Doesn't this already exist or did I imagine it?

I thought they introduced it years ago

Edit: oh I read again, this time it's free

load more comments (3 replies)
load more comments
view more: next ›
this post was submitted on 27 Jun 2024
855 points (100.0% liked)

Technology

58066 readers
2878 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS