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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[-] Eggyhead@kbin.run 36 points 4 months ago

They will still be selling user data whether you opt for the ad supported tier or not, so get used to that.

[-] Blackmist@feddit.uk 17 points 4 months ago

If they haven't been doing so for at least a decade, I'm sure their shareholders will want to know why not.

this post was submitted on 27 Jun 2024

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