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Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value (fortune.com)

submitted 10 months ago by stopthatgirl7@kbin.social to c/technology@lemmy.world

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The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.

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[-] GrammatonCleric@lemmy.world 314 points 10 months ago

[-] sigmaklimgrindset@sopuli.xyz 30 points 10 months ago

I love this meme format

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[-] LEDZeppelin@lemmy.world 256 points 10 months ago

So is he changing name again to XVideo?

[-] M500@lemmy.ml 71 points 10 months ago

Xvideo? I never heard of that before um…

[-] PinkPanther@sh.itjust.works 37 points 10 months ago

I'm going to purchase xvideos.com right now!

[-] derpgon@programming.dev 31 points 10 months ago

Too late, some mastermind from the Czech Republic already did it in '98

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[-] Pons_Aelius@kbin.social 27 points 10 months ago

Should get Vin as the spokesman and call it xXxvideo.

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[-] Sludgehammer@lemmy.world 146 points 10 months ago

"What if we ignored what made our platform successful and instead tried to force our product into a already crowded market?" Elon Musk, Tech genius

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[-] frezik@midwest.social 146 points 10 months ago

It's amazing watching a platform with no substantial competitor kill itself so badly. AltaVista was killed by Google, MySpace was killed by Facebook, Twitter is killed by the ramblings of the lunatic who bought it.

[-] ripcord@lemmy.world 47 points 10 months ago

And yet there are so, so many people that don't seem to be able to pull themselves away from it.

I really don't get it.

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[-] Borkingheck@lemmy.world 142 points 10 months ago

He's gunna be gutted when he finds out xvideos is already taken.

[-] chriscz@iusearchlinux.fyi 25 points 10 months ago

Time to spread the news that X is rebranding to xvideos

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[-] solrize@lemmy.world 123 points 10 months ago* (last edited 10 months ago)

Lol, twitter was brilliant when it was 144 character text messages. Then it got ruined by adding photos. Now it is going the rest of the way down the tubes by becoming becoming video first. Ugh.

[-] cm0002@lemmy.world 75 points 10 months ago

Oh yea back when it needed that limit because the whole point was to text it over SMS and you could post with any SMS capable phone lol

That was fun and unique, now it's just...boring? Just another social media site, it's only defining thing is it's (declining) size and reach

[-] abhibeckert@lemmy.world 37 points 10 months ago

SMS was the original reason, but the side effect of forcing people to condense their thoughts into a couple sentences was pretty wonderful. Especially for an open ended community where anyone can talk about anything.

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[-] Ottomateeverything@lemmy.world 34 points 10 months ago

Hey at least photos worked....

Video playback doesn't work half the time, and the other half the time it insists on 140p playback and then freezes.

They're doubling down on something they've been failing at for years.

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[-] agitatedpotato@lemmy.world 88 points 10 months ago

New X url is now xvideos, the sites never been better imo.

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[-] tigerjerusalem@lemmy.world 72 points 10 months ago

Of course let's take a platform that barely holds itself together to show just text and let's pivot it to be the most technical demanding and expensive kind of service. It will work fine, I'm sure.

[-] edgemaster72@lemmy.world 55 points 10 months ago

The only thing worse than its video player are the literal nazis on the site, has he tried watching video there? To call it dogshit would be an insult to dogshit, which can presumably be useful as fertilizer.

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[-] Coach@lemmy.world 51 points 10 months ago

I thought Xitter was going to be a bank! Honestly, who can follow the mentally-ill, cocaine-fueled ramblings of this man-baby?

[-] NutWrench@lemmy.ml 45 points 10 months ago

How Elon deals with advertising complaints: "Go advertise someplace else."

Advertisers:

[-] MondayToFriday@lemmy.ca 44 points 10 months ago

The microblogging platform that once limited posts to 140 characters is now a "video-first" platform?

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[-] KingThrillgore@lemmy.ml 40 points 10 months ago

I can't wait for X to transition finally into "no longer existing"

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[-] Blackmist@feddit.uk 38 points 10 months ago

It's an interesting claim.

I don't think I've ever seen a platform struggle more with video than Twitter. Everything looks like it's using RealPlayer. It's the only platform where the Japanese wouldn't have to censor their porn before uploading.

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[-] Smacks@lemmy.world 36 points 10 months ago

I never, ever see any actual ads anymore. It's either some dude with an Indian dude smiling saying "Hello!" or the same exact ass picture from "Hailey201238712985723" or "Jonah9018328412873" advertising the same porn site. No advertiser worth their salt would ever advertise on Elon's Twitter.

[-] androogee@midwest.social 28 points 10 months ago* (last edited 10 months ago)

No user worth their salt would be on there either...

Which raises the question, why are you still seeing Twitter ads? Lmao

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[-] _sideffect@lemmy.world 35 points 10 months ago

Lmao, he doesn't have the bandwidth capacity to handle videos

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[-] just_another_person@lemmy.world 34 points 10 months ago

Buffoon

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[-] Rentlar@lemmy.ca 32 points 10 months ago

Meta already did the "pivot to video" scam. I doubt most media outlets are going to fall for it again.

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[-] Bleach7297@lemmy.ca 32 points 10 months ago

I haven't been keeping up with the changes to X but I checked out their videos site (xvideos, I presume) and it seems like it's mostly porn with the occasional Tesla shareholder meeting keynote.

The keynotes seem a bit incongruous and I could do without them. Otherwise, it doesn't seem like it's gone too far downhill.

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[-] Clbull@lemmy.world 29 points 10 months ago* (last edited 10 months ago)

If he built X.com as a video sharing site to rival YouTube instead of rebranding Twitter and turning it into a Nazi bar, I think people would have a more favourable view of him.

Musk can have good ideas but he's being blinded by his own hubris.

[-] decisivelyhoodnoises@sh.itjust.works 34 points 10 months ago

Where exactly was the good idea?

[-] eran_morad@lemmy.world 48 points 10 months ago

Being born rich is a pretty good idea.

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[-] KingThrillgore@lemmy.ml 25 points 10 months ago

Musk can have ~~good~~ ideas but he’s ~~being blinded by his own hubris~~ an idiot.

Fixed

[-] cmrn@lemmy.world 29 points 10 months ago

The only videos that show up on my Twitter are literal war crimes, gore, NFSW, NFSL… I’m sure being LiveLeak Jr is doing great things for bringing advertisers back.

[-] kokesh@lemmy.world 29 points 10 months ago

I think next week it should be a nazi dating site.

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[-] Snapz@lemmy.world 27 points 10 months ago

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[-] redcalcium@lemmy.institute 27 points 10 months ago

I haven't visit twitter/X for a while. A "video-first platform" typically supports live streams, captions/subtitles and 4k videos. Does X supports these?

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[-] IvanOverdrive@lemm.ee 27 points 10 months ago* (last edited 10 months ago)

Xitter is running out of feet to shoot itself in.

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[-] notannpc@lemmy.world 27 points 10 months ago

I claim that I am now a millionaire.

Doesn’t make it true though…

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[-] Passerby6497@lemmy.world 26 points 10 months ago

Do it. I haven't seen this play out in the recent past, and I'm sure moving from text content to video content to chase advertising has never gone wrong for anyone ever.

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[-] scytale@lemm.ee 26 points 10 months ago

Twitter videos don’t even load half the time on mobile browsers.

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[-] hottari@lemmy.ml 26 points 10 months ago* (last edited 10 months ago)

With this guy, I can only assume he's saying so because video ads generate more profit.

Twitter has no skin in the video serving game and they have no USP there (aside from famously allowing porn). When he realizes the folly of his actions, he'll do another U-turn like the many he's done since purchasing Twitter.

I didn't know this guy's character before he bought Twitter but am now fully convinced he's but a charlatan who's always trying to seek the popular 'vote' as a billionaire.

[-] Snapz@lemmy.world 25 points 10 months ago

"X" the thing you click to close videos you don't like or are done with.

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[-] someguy3@lemmy.world 25 points 10 months ago* (last edited 10 months ago)

Do it for the ~~Vine~~ X. Just doesn't have the same ring to it. (Or a different ring cough.)

[-] 9point6@lemmy.world 52 points 10 months ago

Man, I still can't believe Twitter had Vine and killed it, especially given everything that has followed

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this post was submitted on 10 Jan 2024

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