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submitted 3 weeks ago by MicroWave@lemmy.world to c/news@lemmy.world

Hollywood stars are speaking out in protest after an “AI actress” named Tilly Norwood attracted agency interest.

Norwood is an entirely virtual creation owned by Xicoia, a talent studio attached to the AI production company Particle6.

Deadline reported yesterday that several Hollywood talent agents are interested in signing Norwood.

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[-] remon@ani.social 135 points 3 weeks ago

Yeah, how is Harvey Weinstein supposed to molest an AI?

[-] abbadon420@sh.itjust.works 39 points 3 weeks ago

Won't anybody think of the children?

[-] cheers_queers@lemmy.zip 8 points 3 weeks ago

After only a second of thought, AI child actors seems like an alternative to exploiting real children, but im sure thats being generous and theres a million reasons why it would suck

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[-] axexrx@lemmy.world 18 points 3 weeks ago

VR headset and a fleshlight.

[-] kibiz0r@midwest.social 7 points 3 weeks ago

The real Turing test

[-] jjjalljs@ttrpg.network 66 points 3 weeks ago

This doesn't seem like something that benefits the majority of people.

If it was like "here's free (or at least legitimately cheap) access to some virtual actors. Go make the movie of your dreams, kids!" maybe that would be cool. Maybe there are people out there with brilliant ideas that are blocked by not having real actors to act for them. Maybe.

But this just seems like another way for the rich to keep more wealth for themselves.

[-] NuXCOM_90Percent@lemmy.zip 51 points 3 weeks ago

You can already hire dirt cheap nobody actors for your indie passion project by putting up a poster near any college with a liberal arts program. Or use a website. Hell, there are even carve outs to stay full union.

But if you have money to make a "real" movie? You have money to pay talent.

[-] ech@lemmy.ca 15 points 3 weeks ago

But this just seems like another way for the rich to keep more wealth for themselves.

Yup. Insert AlwaysHasBeen.meme here.

[-] Battle_Masker 11 points 3 weeks ago

That last sentence alone has described the entire American business sector for the past 10 years or so

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[-] Not_mikey@lemmy.dbzer0.com 4 points 3 weeks ago

Seems like it could be like music production software becoming widely available. Now you don't need to get a drummer, a bass player etc. Together to make music, you can just make it at home on your computer. It enables lower level people to get off the ground as they now have the tools that the pros do, you want a saxophone but don't know anyone in town who can play or can't afford one, just use a synth that sounds like one. Once you get signed though and you have a label giving you studio time you might hire an actual saxophone player because it sounds better.

Same with movies, AI could be helpful in making small low/no budget indie movies, but I don't think it's at the same quality as real actors for big budget movies where people expect more, so maybe the wealthy studio execs won't benefit from it much right now.

[-] FaceDeer@fedia.io 3 points 3 weeks ago

If this agency normalizes AI actors for the big movie theatres it'll help the smaller ones too, IMO.

It's already happening that people are using AI to make the movies of their dreams (well, short form video, at any rate - The Adventures of Reemo Green is a recent example that comes to mind, I would dearly love to see a TV series of this guy). They don't need to use an AI actor agency, but they do have to face the "ew, AI!" Reaction to their work. If the big studios start doing it that'll make things easier for them.

[-] ZILtoid1991@lemmy.world 3 points 3 weeks ago

Also acting (among other creative fields) is where you see most of the actual rags to riches stories, and the bourgeoisie really wants to kick the remaining ladders behind them.

[-] kadu@scribe.disroot.org 49 points 3 weeks ago

No AI star got any "agency interest" these headlines are purposelly crafted to create the impression that there was interest. This is free publicity for an AI avatar nobody gives a shit about.

[-] brucethemoose@lemmy.world 40 points 3 weeks ago* (last edited 3 weeks ago)

This feels like an archaic system clinging to life.

Why would middlemen like agencies, talent studios and 'AI production companies' be needed for what is essentially CG?

[-] NuXCOM_90Percent@lemmy.zip 6 points 3 weeks ago

For the same reason they are "needed" for flesh and blood humans.

Studios need to know who is and isn't worth even spending the time for an interview on, let alone filming. For a human this might be avoiding complete flakes that waste casting time or, theoretically, avoiding something like Joaquin Phoenix pulling out of a movie at the very last minute because it was too gay (allegedly).

For an AI? That is a model that has been vetted that it won't lead to immediate law suits because it is just Tom Cruise or that can be programmed to do what is needed. Sometimes you want a model that is like Keanu and became a gun nut after The Matrix and shoots 3 gun in his spare time. And sometimes you want that Korean Boy Band actor who is going to flinch every time a blank goes off because that is the character.

On the talent side? What role you "choose" can completely derail your career. We all love industry darlings like the Twilight kids or Jennifer Lawrence who can do both big budget leading roles AND pick some of the quirkiest and most interesting indie films. But pick the wrong quirky role and you are "that chick who sucked a guy off" or get typecast into action movies and so forth.

And that is doubly true for AI models and their handlers/trainers. Everyone pretends they can spot generative AI because there are six fingers on that hand. But the reality is that different underlying algorithms/models will have characteristics in terms of what training data they weight and so forth. So two "actresses" generated with the same toolset WILL have similarities if you obsess over it enough. And... it won't end well if Aki Ross 2.0's underlying model was also used to train Project Melodee 2.0 and people realize her face when she is eating that cake that represents the last vestiges of her innocence is REALLY similar to the face that Melodee make when she is doing DVDA.

At which point the agency helps to avoid situations where "Well... you are contracted and mr tarantino wants you to drive that car while he jacks it to your feet. And you wouldn't want to be problematic, would you?".

And the last part being, funny enough, collective bargaining. An individual is gonna have a hard time saying no to that rock star director. Whereas said director is going to think twice about taking advantage of someone if it means they might get blocklisted by the same org that represents Thom Cruz.

There are obviously a LOT of issues with "AI Actors" and... I wish I believed it wasn't going to be a thing within the next 5 years. But the idea of having talent agencies to act as intermediaries still makes a LOT of sense.

[-] brucethemoose@lemmy.world 10 points 3 weeks ago* (last edited 3 weeks ago)

That is a model that has been vetted that it won’t lead to immediate law suits because it is just Tom Cruise or that can be programmed to do what is needed. Sometimes you want a model that is like Keanu and became a gun nut after The Matrix and shoots 3 gun in his spare time. And sometimes you want that Korean Boy Band actor who is going to flinch every time a blank goes off because that is the character.

We are talking about a completely different ecosystem here.

These generative 'models' either fall into the buckets of:

  • A very small basket of completely closed, relatively inflexible corporate APIs.

  • Or a still-small basket of open models folks build these skeletal frameworks around, or maybe loras or adapters.

All these AI startups like to pretend they're doing something special when, underneath, they're really just prompting ChatGPT with a wrapper, or hosting a Flux finetune or whatever.

In other words, they are NOT pretraining Thom Cruz from scratch. The pool of usable frontier models is very small.


And… it won’t end well if Aki Ross 2.0’s underlying model was also used to train Project Melodee 2.0 and people realize her face when she is eating that cake that represents the last vestiges of her innocence is REALLY similar to the face that Melodee make when she is doing DVDA.

At which point the agency helps to avoid situations where “Well… you are contracted and mr tarantino wants you to drive that car while he jacks it to your feet. And you wouldn’t want to be problematic, would you?”.

Again, you're treating these 'models' like a diverse group of humanity, and like every company's training from scratch, when that's not how the software's set up.

It makes no economic sense to treat them like people with their associated complications. They're software suites, they're tools, more like different flavors Davinci Resolve or whatever studios use these days, that can each produce an infinite spectrum of humans depictions, basically for free. A closer analog would be video game development, with the cost of voice acting and animation stripped out; the only thing that makes The Master Chief, Commander Shepard, or a particular incarnation of Lara Croft 'unique' is the copyright, recognition, and software suite they built them into.

EDIT:

To add to this, I think its extremely dangerous and unhealthy to anthropomorphize them.

In fact, this might be what the agencies are trying to do. 'Humanizing' them like theyre individual, sentient things makes them appear less like Lara Croft selling a Snickers bar. It may be optics for the customers (like ad makers hiring actors/actresses) more than anything.

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[-] gAlienLifeform@lemmy.world 26 points 3 weeks ago* (last edited 3 weeks ago)

Everything about this "news" story would have been easy for Tilly's owners to orchestrate as publicity for their projects

[-] calliope@retrolemmy.com 15 points 3 weeks ago

I’m wondering if they used AI to name the talent studio.

“Xicoia” sounds like a prescription my elderly parents would ask their doctor about after seeing it on TV.

[-] cecilkorik@lemmy.ca 6 points 3 weeks ago

Probably used AI to write the article too.

[-] prole 6 points 3 weeks ago
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[-] slaneesh_is_right@lemmy.org 12 points 3 weeks ago

While it's stupid as fuck, paying an actor millions to play pretend is just as dumb.

[-] Witchfire@lemmy.world 11 points 3 weeks ago* (last edited 3 weeks ago)

Does it creep anyone else out that the first "AI actress" they're trying to sell is a very young woman? It could've been literally anyone else. This is a character who can't say no, can't lay down boundaries, can't say something is unrealistic. If they want to show her flying on Epstein's private plane or getting shot at school, there's nothing to stop them.

[-] solrize@lemmy.ml 10 points 3 weeks ago* (last edited 3 weeks ago)

Oh sweet child, don't let anyone ever tell you about fan fiction.

[-] Witchfire@lemmy.world 4 points 3 weeks ago

I mean, obviously yeah there's that but this isn't fan fiction. Quite the opposite in fact.

[-] UnderpantsWeevil@lemmy.world 6 points 3 weeks ago* (last edited 3 weeks ago)

Does it creep anyone else out that the first “AI actress” they’re trying to sell is a very young woman?

Watching "The Substance" and thinking that it would be better as a Black Mirror episode.

This is a character who can’t say no, can’t lay down boundaries, can’t say something is unrealistic.

In fairness, if we took every pedophile on earth and slapped a GACHA game in front of them to occupy their horny energies indefinitely? I wouldn't hate the idea of alienating and commoditizing this particular corner of the population.

At the same time, there's definitely a Pete Hegseth tier mental disorder that comes out of being perpetually surrounded by women who can't/won't say no. Eventually, you're going to have people who immerse themselves in this video game put the device down and try to interact with the real world on the same terms.

[-] JcbAzPx@lemmy.world 5 points 3 weeks ago

She also can't physically interact with a real person.

[-] Evotech@lemmy.world 4 points 3 weeks ago

Ai is really only good at creating young women because that's what 90% of headshots online are

[-] Zetta@mander.xyz 3 points 3 weeks ago* (last edited 3 weeks ago)

Go browse image generation models up for download on https://civitai.com/. Even when you're not signed in, almost all the models are advertised with generated images of young looking women. And if you create an account and turn on not safe for work, it gets even worse because everything then becomes highly pornographic, because that's what people use the models for primarily.

That is what 95% of image/video generation is used for, creating porn for mostly young looking women.

So it makes sense that's what they're trying to sell here, not saying it's right or moral. Feeling creeped out is probably an appropriate response for many people

For me, I don't really care. Sex sells, that's how it's always been and will continue to be into the future.

[-] AlteredEgo@lemmy.ml 3 points 3 weeks ago

Long term I do think it's an improvement, there will always be a demand for porn so creating it virtually without economically coercing young women to do it is "harm reduction". In the future with VR and cyberdildonics it might even make prostitution / sex work mostly obsolete.

[-] sadfitzy@ttrpg.network 2 points 3 weeks ago

Young + attractive + female = talented

[-] Buffalox@lemmy.world 9 points 3 weeks ago

Honestly I think it might be best to simply ban AI actors looking like humans.
I fear it may cause even more unrealistic standards than having almost perfect actors, and people may feel even less as part of a society than they do now.

I can see how it can be practical and cheaper and all that, but if the depiction of humans stop to be actual human, I think we may be walking into a whole new set of problems in the future.

[-] FaceDeer@fedia.io 4 points 3 weeks ago

CGI actors, too.

And stunt men, if you're going to depict a famous actor doing something dangerous it's false advertising to have someone else doing it for him.

We should probably ban makeup as well.

[-] aesthelete@lemmy.world 9 points 3 weeks ago

May you live in stupid times.

[-] Buffalox@lemmy.world 4 points 3 weeks ago* (last edited 3 weeks ago)

HA that's funny, not even the people behind the original Chinese curse probably thought such evil was even possible, or maybe they thought it would be funny?

Goddam I wish these were merely "interesting" times.

[-] frongt@lemmy.zip 8 points 3 weeks ago

What does this even mean? You can't put other actors on screen with it. The only movies you could make would be garbage like Ice Cube's War of the Worlds.

[-] AbidanYre@lemmy.world 11 points 3 weeks ago

Sure they can. There have been animated characters next to live characters for decades.

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[-] Triumph@fedia.io 8 points 3 weeks ago

Thumbnail has a framed movie poster of my favorite film of all time:

"fffff"

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[-] chiocciola@lemmy.cafe 7 points 3 weeks ago

What about all the stuntmen that lost their jobs with CG stunts?

[-] FaceDeer@fedia.io 3 points 3 weeks ago

Or the Hollywood accountants put out of work by Excel, or the film processing and printing technicians put out of work by digital cameras, the cel animators put out of work by various digital alternatives, and so forth.

Technology changes and the jobs available change with it. Looks like many actors are soon going to join the ranks of the lamplighters and buggy whip manufacturers. I don't see why their profession should get protections and exemptions from this process that nobody else gets.

[-] kadu@scribe.disroot.org 4 points 3 weeks ago

To me it's not even about jobs. It's about the interest in the art... why the fuck would I care about a script written by AI and acted by AI? What's even the point?

If everything is artificially generated to be mildly pleasing, just fucking electrically stimulate my dopamine receptors directly, what's even the goal here? See a few pixels move on my screen?

The whole humanity thing was work to survive so we can make the things only humans can make: wonders, art, tell stories, play sports... why would I give a shit about a computer's interpretation of that?

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[-] SaveTheTuaHawk@lemmy.ca 5 points 3 weeks ago

So people who only got overpaid because of the way they look are upset about being undercut by something because of the way it looks?

[-] bstix@feddit.dk 5 points 3 weeks ago

I don't see a problem. Mickey Mouse isn't a real mouse either.

[-] SkunkWorkz@lemmy.world 6 points 3 weeks ago

Mickey Mouse is at least animated by real humans. They are in a way the actors that create the performance.

[-] GissaMittJobb@lemmy.ml 4 points 3 weeks ago

Calling it now: literally only gooners will be interested in this character, no one else will care

[-] ExLisper@lemmy.curiana.net 13 points 3 weeks ago

Check youtube shorts. Videos have filters now to make them look like AI. Kids on youtube are already brainwashed into thinking AI is fun. AI actors and models are like any other product. If you hype it enough kids will love it.

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[-] herseycokguzelolacak@lemmy.ml 4 points 3 weeks ago

Hollywood stars are the last people I will feel sad for. AI can go ahead and replace them all.

[-] EtherWhack@lemmy.world 7 points 3 weeks ago

It's a very, very steep and slippery slope though.

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[-] Grimy@lemmy.world 3 points 3 weeks ago

All these virtual persona companies are going to fail. It's basically just grifters trying to make a quick buck on the new technology.

Anyone can create an "AI actress" in a few clicks now. Should Hollywood be worried? Yes, but that isn't a bad thing and it's definitely not these fake talent agencies that are going to reap the rewards.

[-] atzanteol@sh.itjust.works 3 points 3 weeks ago

Norwood is an entirely virtual creation owned by Xicoia

Current US law has been reluctant to allow copyright for AI generated works. At least until this industry throws gobs of cash at Congress and a motor coach at scotus.

So what's to stop somebody from recreating "Tilly" for their own use?

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this post was submitted on 29 Sep 2025
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