What is this based on? A lot of these are HQd and owned by American entities. I understand the intention, but in globalised world starting point of a brand is hardly relevant

Anyone know of any bookshops?

I used to use Blackwells but they've bought recently by Waterstones who are owned by American venture capital.

All products made in China unfortunately.

Gotta look at who owns the companies as well. A German company owned by a Swiss holding company that is 60% owned by BlackRock is still American.

Decathlon use forced labour and children in order to increase their margins: https://disclose.ngo/en/article/decathlon-revelations-on-a-champion-of-exploitation

This is cool, well done. Didn't know intersport is swiss, that feels like it's everywhere.

Wibra and Zeeman, aka Zebra.

Looks like Footlocker and Claire's are on the boycott list now!

The North Face / Patagonia will be the most difficult for me to avoid, do you have alternatives ?

Cool!