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Study of 8k Posts Suggests 40+% of Facebook Posts are AI-Generated (originality.ai)
submitted 2 days ago by will_a113@lemmy.ml to c/technology@lemmy.world
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Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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[-] andallthat@lemmy.world 8 points 2 days ago

But if half of the engagement is from AI, isnt that a grift on advertisers? Why should I pay for an ad on Facebook that is going to be "seen" by AI agents? AI don't buy products (yet?)

[-] acosmichippo@lemmy.world 6 points 2 days ago

yes, exactly.

this post was submitted on 03 Feb 2025
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