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submitted 1 month ago by MicroWave@lemmy.world to c/news@lemmy.world

Online dating industry in crisis as shares fall and nearly half of all users report negative experiences on the apps

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[-] abigscaryhobo@lemmy.world 227 points 1 month ago

As a guy, these apps suck. I've met a few people on them, but it's very obvious that they are deliberately hiding matches and people that are your type behind a paywall. It's not in their best interest to show you people that have the same interests as you, it's better if they bundle them all up and slap a big fat price tag on the front.

People are starting to realize these apps aren't about hooking up or making connections, they're about squeezing desperate people looking for love into giving money for the promise of finding it.

[-] jerkface@lemmy.ca 36 points 1 month ago

People don't even use these apps to actually meet people. There are much better ways to actually meet people and we all know it. They all involve getting out and interacting with human beings in meatspace. We use these apps for parasocial stimulation. We look at the faces scroll by, gaze into their eyes, and it tricks our stupid brains into thinking we are having social interactions. That's the actual product they are selling.

[-] catloaf@lemm.ee 20 points 1 month ago

You're getting downvoted, but you're right. They sell hope.

Some people do use apps successfully, but from the Sankey charts I saw on reddit, the vast majority of interactions go nowhere. On the other hand, most interactions I've had IRL usually lead to at least a few dates.

[-] abigscaryhobo@lemmy.world 11 points 1 month ago* (last edited 1 month ago)

I don't think these are for parasocial interaction at all. Maybe for social media as a whole yes. But dating apps are pretty much intentionally trying to meet people. Instagram, Facebook, or TikTok sure, those are just interaction simulators. But those aren't what we are talking about here.

[-] jerkface@lemmy.ca 10 points 1 month ago* (last edited 1 month ago)

I know what I said. People come up with all kinds of reasons to tell themselves why they smoke, but it's because if the nicotine and that's it.

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[-] Chessmasterrex@lemmy.world 99 points 1 month ago* (last edited 1 month ago)

Get hardly anyone to notice me on okcupid, so I cancel my subscription, and within a day or two after it lapsed, I get 25 people interested in me, but I can't see their profile unless I pay, so I resubscribe only to see they're all in the Philippines and Africa. Then it's back to getting nothing. It seems to me that okcupid baited me into buying a subscription and I fell for it. The whole service is a scam.

[-] irotsoma@lemmy.world 29 points 1 month ago* (last edited 1 month ago)

Yeah, all of the Match.com owned services have done that for ages. Okcupid used to be truly a unique service, but it got transformed into another match.com zombie. Yay for late capitalism consolidation efficiency, or something...

[-] CynicusRex@lemmy.ml 14 points 1 month ago

Had it happen to me too. They'll refund you for this. Just be polite when asking for it.

My review on the Play Store: “Premium is a scam. Hides likes which come from all over the world (clickfarms?) even though I set my radius to 5 km. But of course they only show you the fake likes (all of them) after one pays for premium.”

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[-] hate2bme@lemmy.world 77 points 1 month ago

I always have great conversations with girls on apps. Then when we set up a date I get ghosted the day of. The one time the date actually would have happened the girl was a LOT larger than her pics. And I have no problem with dating a bigger girl but I do have a problem with liars. Never again.

[-] rehydrate5503@lemmy.world 47 points 1 month ago

Similar situation here. Lots of ghosting, or unmatching the day of a scheduled date. Had two dates in the last few months of using the apps. First woman was about 15 years older than her pics. Not unattractive by any means, but felt lied to from the get go. The other, let’s just say she had some work done after most recent pics, and the surgeon shouldn’t be practicing.

[-] Captainvaqina@sh.itjust.works 30 points 1 month ago

Maybe he was practicing on her

[-] IphtashuFitz@lemmy.world 15 points 1 month ago

My wife and I met through eHarmony about 15 years ago now, and have been happily married over 10 now. Prior to meeting her I’d tried a handful of other dating apps but never had any luck. I had very similar stories about ghosting, unmatching, etc.

I have no idea if eHarmony still works the way it used to, but back when I met my wife it was fairly different from the likes of Match.com, Tinder, etc. When setting up your profile you had to answer a bunch of fairly specific questions that covered everything from if you were looking for casual dates, long term, marriage, if you have/want kid, etc. to things like activities you enjoy to how important things like family, religion, career, etc. are to you.

When they show you a potential match you get to see how they answered those questions along with a more open profile. If both of you indicate interest in communicating with each other then you’re first led through some rounds of guided communication to begin with. As I recall you would both pick 3 or 4 multiple choice questions from a list of 30 or so to ask the other person, and they would do the same. After you both answered those questions then you would do the same with more open-ended questions and so on. Only after a few rounds of that would you be able to chat/email with the other person.

What I realized while using eHarmony is that it kind of forced you to invest time & some conscious effort to communicate with potential matches. That resulted in more of them being open to proceed further. I went on dates with a few women I met on eHarmony before I met my wife.

As I said before I have no idea if eHarmony still operates this way or not. That’s how they did things 15 years ago and it could have changed a lot since then.

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[-] PrimeMinisterKeyes@lemmy.world 8 points 1 month ago

Are you sure about being ghosted? Or is the app just cutting your connection?
Same thing you described happened to me so many times I've lost count. Furthermore, I've compared profiles with some women I did met IRL and wouldn't you know, what you see in your "profile preview" or whatever is not necessarily how anybody else gets to see you. We've seen profile pictures being removed or entire profile texts being wiped out, sometimes just before the first date.
Some people became aware of the enshittifaction/ gamification many years ago and resorted to putting their IG handles or phone numbers into their profiles "in case we get interrupted." When some dating sites starting cracking down on that, too, they started putting this info into their pictures instead.
And that's not even mentioning the bots and "controllers," as they used to be called, whose only purpose is to extract private information from you. At least in the EU, dating apps have had to disclose their existence in the TOS for some years. They all do.
TLDR; The game is rigged beyond belief.

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[-] derf82@lemmy.world 62 points 1 month ago

Another thing MBAs have destroyed as they try to slightly increase profits.

[-] pastabatman@lemmy.world 48 points 1 month ago

I don't mind the concept of dating apps, but nearly all of the useful features are paywalled. I also wouldn't mind paying a few bucks for a service I find useful, but the prices are outrageous.

[-] dylanmorgan@slrpnk.net 15 points 1 month ago

That’s really key. They might have 10 times the subscribers if they charged a quarter as much.

[-] pastabatman@lemmy.world 10 points 1 month ago

Right? There's no way it costs more money to run Tinder than Netflix, and Netflix is profitable at like $15 per month.

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[-] mlg@lemmy.world 38 points 1 month ago

I remember that one dude they interviewed like 10 year ago who basically made his own algorithm to find the perfect match on I think several dating apps including Tinder.

It would also tell him a ton of information about each person from web scraping other profiles and stuff.

He said he got about 200 dates that all went really well because he knew everything about the person, and the algorithm would sift through thousands at a time to match someone he wanted.

After all that, he still never committed to anyone, eventually stopped his scripted thing, deleted all his dating app profiles, and met his future wife months later IRL by complete chance lol.

[-] azimir@lemmy.ml 28 points 1 month ago

His description of how his analysis of the OKCupid questions discovered that there were 7 discrete cluster of personality that it would put you in was awesome.

He then make three profiles. One for each of the clusters he felt he was most like, but the profiles targeted the groups very specifically and so his matches started climbing like crazy.

After going on many many dates, he dropped two of the profiles because he found that he didn't click with the women that they matched with.

The description of going on two dates to the same location in the same day with different women because ran out of novel date locations was hilarious.

Data science nerd out played a data driven system.

[-] catloaf@lemm.ee 9 points 1 month ago

But that takes the human out of it, and at that point it's just depressing.

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[-] clark@midwest.social 33 points 1 month ago
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[-] skuzz@discuss.tchncs.de 31 points 1 month ago

These apps all monetize emotions. Of course they're going to be terrible. Modern SAAS business models suck.

[-] randombullet@programming.dev 16 points 1 month ago

EaaS. Emotions as a service.

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[-] garretble@lemmy.world 26 points 1 month ago

These apps are a service, and as such - in theory - it’s not out of the question to ask for some sort of payment.

HOWEVER, the price they ask is so damned high it’s not worth it.

I think Tinder wants $35/m to let you “see your likes” (the people who have swiped right on you), and as far as I know that’s basically the only way to ever see them because just using the app regularly they never seem to show up. I think I’ve had 40 Likes in a queue for about a year because they just never show up in day to day usage. I assume it’s all bot profiles from other countries at this point.

[-] Havald@lemmy.world 17 points 1 month ago

It's all people outside of your search parameters that's why they never show up. So basically it's people you're not interested in anyways and it's not worth paying them money to find that out.

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[-] gandalf_der_12te 26 points 1 month ago

There should be something like non-profit dating platforms. Just like Lemmy.

[-] blindbunny@lemmy.ml 11 points 1 month ago
[-] Siegfried@lemmy.world 9 points 1 month ago
[-] blindbunny@lemmy.ml 9 points 1 month ago
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[-] jlh@lemmy.jlh.name 24 points 1 month ago

Can we fix dating already and stop trying to make it a business?

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[-] Snapz@lemmy.world 20 points 1 month ago

An already shit thing that has been massively enshittified, "NOBODY WANTS TO DATE ANYMORE!!!!???"

[-] huquad@lemmy.ml 17 points 1 month ago

Met my now wife on these when they first came out. It was challenging back then. Can't imagine how much they've enshittified it by now.

[-] JackbyDev@programming.dev 15 points 1 month ago

Bumble is stupid. The core design of the app forces you to check it every 24 hours or less or you'll lost people you matched with.

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[-] snekerpimp@lemmy.world 15 points 1 month ago* (last edited 1 month ago)

Never met anyone good off those apps. Now Craigslist, I have met friends for life.

[-] ptz@dubvee.org 42 points 1 month ago

Now Craigslist, I have met friends for life.

Or at least the rest of it.

[-] ickplant@lemmy.world 13 points 1 month ago

I met my husband of 8.5 years on Craigslist Casual Encounters. Those were the times.

[-] FlyingSquid@lemmy.world 13 points 1 month ago

I've never used one of those apps, but the risk of being defrauded or, worse, assaulted, would be way too high for me to take that sort of chance.

[-] Samvega 13 points 1 month ago

I can't imagine how unpleasant I would feel if I was defrauded or harmed because of using a dating website. I'm going to call that 'appalling', although that's too weak a word.

I'm so happy that I met my wife through circumstance and chance and we just love each other and that's it.

[-] FlyingSquid@lemmy.world 13 points 1 month ago

I got married before smartphones were a thing. I'm just lucky my wife loves me even though I'm an idiot.

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[-] cmbabul@lemmy.world 13 points 1 month ago* (last edited 1 month ago)

Historically I’ve had a lot of success and met some really great women, even had awesome relationships with a few, but things changed at some point after Covid. I barely see anyone that isn’t almost the exact opposite of what I look for and thats alongside the litany of notifications to buy something

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[-] lath@lemmy.world 11 points 1 month ago

The solution is obviously more AI!

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[-] IAmNotACat@lemmy.world 9 points 1 month ago

Why did they all go for the swipe model? That vastly reduced the size of their customer market while splitting that reduced market across several apps.

[-] SeaJ@lemm.ee 17 points 1 month ago

Well Match saw the success of Tinder so they switched a lot of their apps to do the same. Then they bought Tinder and filled it with ads and enshittified it. Then people flocked to other apps because the old ones were shit. Then Match bought those too and made them shitty too worth swiping and ads. There have been no stellar new apps so people are avoiding them. Eventually there will be a cool new dating app that people will flock to that Match will buy and not learn anything from the catalogue of apps their strategy has killed and they will make that one shitty too.

[-] Kit 14 points 1 month ago

Right? Even OKCupid ditched their highly successful model in favor of swiping.

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[-] bravesilvernest@lemmy.ml 9 points 1 month ago

Met my now-wife on Bumble in 2019, but I have a feeling it peaked around that time based on all the stories I've heard.

Might have to do with commodifying relationships, but who am I to guess 🙃

[-] MediaBiasFactChecker@lemmy.world 8 points 1 month ago

The Guardian - News Source Context (Click to view Full Report)Information for The Guardian:

MBFC: Left-Center - Credibility: Medium - Factual Reporting: Mixed - United Kingdom
Wikipedia about this source

Search topics on Ground.Newshttps://www.theguardian.com/lifeandstyle/article/2024/aug/17/dating-apps-decline-bumble-tinder
Media Bias Fact Check | bot support

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this post was submitted on 17 Aug 2024
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