To boost the active users numbers

I'd imagine there are a few reasons, but the TL;DR is... money.

1. This year's April Fools event was terrible. Most people were unable to participate as they didn't understand it and those that did participate worked on the event in a couple of different Discord servers, not on Reddit itself (because Reddit is terrible for real-time communication). It was also largely unannounced so it was pretty challenging to find and that couldn't have been good for the site's revenue - as controversial as r/place is going to be this year, it's going to bring in a lot of money for the site (and increase the number of active users) because even people that have left Reddit will probably return to put "FUCK SPEZ" on the canvas.
2. The API controversy is ongoing and shows no signs of ending currently. I think they're trying to distract people from the API changes and hope that people think "wow, Reddit is fun, I'll stick around" after r/place ends instead of becoming less active or leaving the site entirely. r/place will also probably be discussed quite widely for the next few weeks and Reddit probably hopes that this will lead to the API changes being forgotten about (like plenty of other controversies in the site's history - newer Redditors have no idea about the r/jailbait controversy or u/spez editing comments, for example).

Ultimately, Reddit are going to be collecting data from r/place and using it to encourage investors to invest in Reddit.

Spez likely doesn't want an alternative that is doing well being advertised on r/place, I wouldn't be surprised if admins didn't do some sussy deleting like they have before.

Reddit has over 500 million monthly users. If we got 100,000 Lemmings to go over there, that would give them 0.02% more traffic. For one week.

Also I hate to say this but you've got like 25 comments and I've got nearly 900. And I'm being lured back in to reddit? I never left, I've been shilling Lemmy this whole time.

And because Lemmy is so much better, that's genuinely all I want to do when I'm on reddit.

Reddit isn't going to die because a few thousand users decide to stop using it. It will die if we build a quality alternative and bring users over while reddit's quality goes to shit.

👉😏👉

I post with c/ even on reddit, lol 😂.

Love this idea

"it's like reddit but there's no Spez"

I agree, but this is not the design we are using. In fact, we currently have no design. We will likely need to leverage alliances to get anything done, because we don't have enough people here to secure our own space.

Maybe the Netherlands or Germany places would lend us some space to create something. This one was nice to see

https://join-lemmy.org would probably be better

Post in c/place > get redditors to make an account > gain users > eventually gain 10,000 extra comments and posts after a bit of time.

The site won't survive if it doesn't grow. In order to make it grow, sometimes we have to leave the site and tell other people that it exists.

Then you missed out on the controversy of the admins changing stuff they didn't like in the past then!

This will be no different.

I participated a little bit, these felt like they were the best of these sort of "events". If we do this I'll definitely come click a few times to help the lemmy banner.

Reddit has over 500 million monthly users. If we got 100,000 Lemmings to go over there, that would give them 0.02% more traffic. For one week. And realistically, it would be a miracle if even 10,000 of you fine folk participated in this plan.

Use the tools your enemy provides.

Why would they raid us when we are in agreement? Redditors hate the API changes just as much as us, I'm not sure why you think they would be hostile to Lemmy. After all, most of us were redditors a few weeks ago and we were open to the idea of Lemmy. There's got to be more people over there that are on the verge of leaving but just need a little push

Maybe, we'll be safe because most people from reddit can't figure out how to join lemmy anyway I think lol

Reddit has over 500 million monthly users. If we got 100,000 Lemmings to go over there, that would give them 0.02% more traffic. For one week. And realistically, it would be a miracle if even 10,000 of you fine folk participated in this plan.

I don't know how many people will see it, I don't know if they will eventually erase it, but either way, it's better than doing nothing.