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Steam keeps on winning
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Putting a product out requires 1% inspiration, 99% perspiration. The reason so many people make hour long video essays is that they can regurgitate their inspiration directly to a camera while doing little substantive work.
Valve likely has other “1% inspiration” tasks people often choose over the “boring” parts of game development - the bits that don’t excite anyone, and would only be done with the direct promise of a paycheck. Who wants to write up a design document, and go through 8 drafts for feedback?
I think the quote from Jane is pretty telling. Some people at Valve only help out when a project starts "getting pretty cool." It's probably the cause of a lot of inertia in game development over there. Also, just an interesting detail, Jane Ng is from Campo Santo and she stopped working on In the Valley of Gods to work on HL: Alyx.