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Get that bigger paycheck
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this post was submitted on 29 Apr 2026
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How the heck do the YouTubers I watch sustain themselves on $330 / million? That seems really unsustainable when they only very rarely break 5 million.
Many, many videos, patreon, streaming, sponsors, etc.
and merch
My very uneducated understanding is merch is the most profitable avenue for many Youtubers.
Youtubers are the new touring musician, it seems.
That and sponsorships
That's why they always tell you to SMASH that like and subscribe button
Hulkscriber SMASH!
Your name makes me thing of a giant sentient noodle flying through space and devouring the corpses of the innocent
Ramen.
That means the drugs are working.
flying spaghetti monster: yup, that's me!
Sponsorship can easily get you a good 4 digit deal per video. Even for small-ish creators. 5 digits if you regularly get million plus views
Patreon is the other big one
Fun fact: yt premium views pay orders of magnitude more per view. In a world where a large percentage of viewers have premium, there would be almost no incentive for most small and medium sized channels to have sponsors in videos
This is a large part of why YT Premium is a no brainer for me.
I support creators more without having to do anything myself more than just the same watching I would do anyway.
I don't have to bother with ad blockers, I still do, but I don't need to. I don't have ads when watching from different places either like mobile or TV which are more difficult to block ads than just a browser extension.
It includes YouTube Music, so I don't have to pay for music streaming separately. Was able to cancel my Spotify and save that money, which pays for the majority of YouTube Premium.
So for basically $3 more than I paid for Spotify, I get ad-free Youtube.
I actually had no idea that creators made more money from Premium views. It was already a sub I'm happy to pay for because of how it benefits ME, good to know they benefit as well.
Yeah I remember a couple years ago Linus Tech Tips did a breakdown of their income for transparency and education. That's where I first had a creator directly mention that difference. It's something like 5x the revenue per view.
In addition to what others have said, the value per million views changes depending on how profitable your audience is. Education is notoriously low, something like makeup is much higher.
Marketable=monies. Can’t easily market education, which removes avenue A. That’s why there are only like 4 advertisers for education channels.
That is so interesting
For a lot of creators it may not even be about the money they earn directly from it. I have a small educational YouTube channel. It brings in about 20 bucks per month in ad revenue, more in the past when I was more active. But really it's a nice feather in my cap and something neat on my resume. A modest YouTube channel won't pay enough by itself to make the effort worthwhile. But if that channel gets you over the top on a new high paying job? Then it's worth it. In this context, a YouTube channel functions as a kind of personal brand/promotional material.
A lot of content creators post on multiple platforms as well, other than PH that is.
they have brand deals, promotions, sponsors and patreon. a asian ones i used to followed had to use these to stay alive they barely make 2million views per video. youtube does all sorts of stuff to your algorithim which can exclude you from reach other peoples feeds or not all. the big ones certain are using these+ they are already wealthy and expands to have thier own company which contributes more.
some are quite small and only upload occasionally and dont sustain themselves on youtube at all, mostly the ones about sciences as many of them are burgeoning scientists, going to school,,,etc.
Sponsors will pay 5 figures for a 30-second promotional segment of the video.
Nebula, Patreon, merch…
Didn't you read the article? They cross post their videos to pornhub.
Not everyone earns the same amount of money per view. If you're making niche content for more wealthy individuals, you'll get more per view, from what I recall
They sell their bath water