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Xbox CEO Asha Sharma shares her gamertag — what it reveals
(www.windowscentral.com)
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this post was submitted on 22 Feb 2026
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Games
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A nongamer leading a console/studio company..... More corporate trash coming our way.
The Xbox team has been full of people that migrated over from T-Mobile for years now. They are full of layers and layers of leadership that has no idea how the game industry works.
If you look at their decisions over the last 5 years a lot of it makes business sense on paper, but look at where it brought them and the industry. A titan that is inept and brings nothing to the table.
Doesn't matter for the role.
You're right, my experience as a sous chef does make me a perfect fit for that chief of surgery job I saw advertised. Imma go for it.
Business experience for a business role.
Knowing your product is part of business...
I can assume Microsoft isn't so incompetent that they don't have reports and metrics relevant to their products.
Yeah? And how have those reports and metrics been fairing the last generation and a half? Running a creative medium based on metrics is why AAA is in the shitter. How many studio closings are we seeing lately?
To be fair, my Xbox gamer tag is pretty lacking as I’m mainly a pcgamer and retro gamer. So hopefully that is the case with her.
But to be honest, from my perspective, Xbox is already lower on the scale to me that it can get worse in any measurable way.