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Bungie has issued an official statement, they are throwing an artist under the bus and pledging to make it right with the original artist.
This is a developing story.
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this post was submitted on 16 May 2025
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The implication that generative AI would spit out pixel-for-pixel copies from its training data is flat out wrong. Even generative AI would have made more original assets than what Bungie put in Marathon. The worst part is that this is like the 4th time they've been caught doing this.
Being inspired by an art style and using that style is fine, and completely normal. Thats how art works. But copying and pasting 1 for 1 is not fine.
I agree but it can get pretty close. Try asking gpt-4o to generate a realistic picture of an adventure who wears a hat and wields a whip to find lost treasure. It returns basically a picture of Harrison Ford
"basically" != "pixel-for-pixel"
Pixel for pixel is not the requirement to be a copyright violation, just fyi
No, but the point is that the included examples are pixel-for-pixel, meaning they were almost certainly copy-pasted by a human, rather than generated.