It's hard to get people to trust society when society exists to serve the ruling class.
Once in a while, conspiracy theorists are proven right and that's all that's necessary to sow doubt in the system.
If the average person recognized that average people are farm animals, then it would be easier to reason with those that reject average rhetoric.
I'd say it started out as a troll, Poe's law took hold, and now it's used as yet another dividing tactic so Republicans can swindle half the country into ignoring the abuse by the ruling class.