This is why I absolutely cannot fucking stand creative work being referred to as "content". "Content" is how you refer to the stuff on a website when you're designing the layout and don't know what actually goes on the page yet. "Content" is how you refer to the collection of odds and ends in your car's trunk. "Content" is what marketers call the stuff that goes around the ads.
"Content"... is Whatever.
I was going to make a comment on the Stubsack thread about how it kind of ticks me off how "content creator" has permeated its way so deep into the vernacular. I can forgive it when it's used as a clumsy term to talk about creative workers across multiple media, but something like a video essayist calling another video essayist a content creator just gives me the ick. Have some pride and solidarity in your art form, for fuck's sake.

They called the idea nutty, even seedy, but the Copilot mascot turned out to be a seminal piece of marketing that spawned generations to follow. This was a huge release that left a lot of the more conservative viewers clutching their pearl necklaces. Cream of the crop. Busting once and for all the myth that Microsoft isn't a fertile place for breeding marketing innovation. Coming out of nowhere, a climactic moment in the 2025 AI summer. Truly a moment to refract on during the upcoming period. All the money they've splooged on AI is finally coming to fruition and not just blown off and swallowed. The success will surely rub off on the AI industry as a hole or at least jack up Microsoft shares with vigorous excitement. And other semen jokes.