At this point the dude is just grasping for anything that will to justify the stupid business decisions that he’s made. 30% is a shit load, and something a sane business person would be excited about trying to capture.

Before nepotism appointed him to CEO, the company launched the Prius. That thing was exciting and innovative when it came out.

Under his leadership the Prius brand became a synonym for boredom, he relinquished Toyota’s electric powertrain lead to other manufacturers, and the brand produced a lot of uninspired vehicles in general.

This guy was at the helm during the years of Toyota’s decline. Forgive me if I don’t pay any attention to him.

What data is being used to make this statement?

I feel like I'm taking crazy pills - wasn't Toyota all up in the news recently about its new battery technology that was going to revolutionize EVs? Why yes, yes it was.

He's clearly aware of the "magic gas" cheat that allows infinite additional fossil fuel to be harvested from the map.

Edit: Or he's confident that Hydrogen will pick up the slack.

He's still pissed their early collaboration with Tesla yielded nothing but a new competitor.

https://asia.nikkei.com/Business/Automobiles/Tesla-20-years-on-EV-leader-s-rise-sparked-by-Toyota-partnership

I haven't bought an EV (or any other car) because I'm waiting for a car manufacturer to make the car I want in a plug in variant of some kind (also less telematics). Who doesn't want to be their own gas station--self sufficient with Solar, anyone?

Get your shit together, car industry. Especially you Toyota.

I mean okay...I guess I'm wondering what he thinks that some how the billion people who live in areas without electricity is going to afford a new hybrid or even more expensive hydrogen vehicle that has even less infrastructure than EV's.

IDK why hydrogen just hasn't captured any mind share. Seems like a great technology.

Someone will be along in a moment to tell me all about embrittlement and blue hydrogen, yet conglomerates are pouring many billions into water cracking infrastructure right now.

Booooooooooooooooooooo

Seems fair enough. I can imagine "first world" countries having much more than a 30% ev adoption rate especially in cities. For everywhere else though alot of the infrastructure that EVs rely on (power grids, electric charging stations, specialist mechanics, hell even well maintained roads) just doesn't exist in a large enough capacity. For an international company like Toyota probably does make sense not to go all in on ev's but to have a sizable fleet of both types of vehicles for all markets.

But don't worry, they're "too big to fail". They'll get bailout after bailout until they can stand on their own again after a transition made far more painful by their foot dragging. So in the end it's the Japanese tax payer that will foot the bill.

Wait so you’re telling me over priced cars aren’t going to take over? Wow color me surprised.