180
submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world

Apple Vision Pro failed to sell out on launch day::Despite expectations, Apple has failed to sell out of its Vision Pro on launch day. This is despite estimates of day 1 availability being limited to between 60,000 and 80,000 units.

all 50 comments
sorted by: hot top controversial new old
[-] cloudless@feddit.uk 151 points 9 months ago

What about "Apple has managed to supply enough units of Vision Pro on day one"?

[-] gibmiser@lemmy.world 78 points 9 months ago

That would work except knowing apple. Their plan was Probably to sell out by deliberately limiting supply.

[-] aeronmelon@lemmy.world 4 points 9 months ago

It is currently impossible to make more than 500,000 units per year due to their complexity. Less than that when you account for inevitable production defects.

So for the foreseeable future, Apple will be consistently failing to keep up with demand. They could charge $10,000 per unit and still not be able to keep up.

[-] ninboy@lemmy.sdf.org 43 points 9 months ago

Well, this article says they are producing way less than that, selling it for way less than that, and they still had unsold inventory. I’m not sure from that how do you understand “and still not being able to keep up” when it literally says otherwise.

[-] aeronmelon@lemmy.world 7 points 9 months ago

The article is click bait, what did you expect?

The displays and the chips that drive them cannot be produced in large quantities yet. Until that changes, there is an upper limit to the total number of units Apple can make.

The initial stock of Vision Pros have been split between online preorders and in-store purchases on launch day. The online pre-orders are sold out. The rest will no doubt sell out on launch day.

Sources: Daring Fireball, Relay.fm, Ming-Chi Kuo

[-] kralk@lemm.ee 13 points 9 months ago

What the fuck are those sources hahahaha, you can't just say a name and act like that's a source. Did you use LLM to write that comment?

[-] Patch@feddit.uk 7 points 9 months ago

How dare you question Ming-Chi Kuo 😤

[-] WeirdGoesPro@lemmy.dbzer0.com 1 points 8 months ago

Daring Fireball vs. Ming-Chi Kuo

FIGHT!

[-] Nudding@lemmy.world 12 points 9 months ago

Saving this comment. It might be the stupidest thing I've seen on here yet lmao.

[-] keefshape@lemmy.ca 8 points 9 months ago

Just because you say things, doesn't make them true.

[-] Imgonnatrythis@sh.itjust.works 19 points 9 months ago
[-] cloudless@feddit.uk 7 points 9 months ago

I don't own any Apple device.

[-] Zerlyna@lemmy.world 14 points 9 months ago

Looks like the base model DID sell out.

[-] XenGi@lemmy.chaos.berlin 67 points 9 months ago* (last edited 9 months ago)

Cause No one wants to pay this much for a VR headset that doesn't even run any games. Except for the usual fanboys that would buy everything from the fruit company.

[-] CarbonIceDragon@pawb.social 15 points 9 months ago

It doesn't run games? What is it actually expected to be used for then, for the average consumer? The only things Ive really seen VR used for thus far are games or game-like social apps, and some commercial purposes like certain kinds of training. Since this looks like it's been sold to individual consumers then, what are they expecting the use case to be?

[-] Galapagon@sh.itjust.works 10 points 9 months ago

Netflix, video calls and looking at old pictures is the impression I got.

[-] fishpen0@lemmy.world 26 points 9 months ago

Except ironically Netflix has announced they will not make an app for the Vision Pro

[-] WhatAmLemmy@lemmy.world 2 points 9 months ago* (last edited 9 months ago)

I doubt they'd need to. No vendor will put much effort in until it enables a value-add for tens of millions (at a minimum). As long as the device can virtualize a standard 2D monitor in 3D space, you can watch anything that can be displayed on a 2D monitor — same as how you could sit in a cinema audience using google cardboard for the last decade.

[-] XenGi@lemmy.chaos.berlin 10 points 9 months ago

I don't wanna put a 3.5k $ headset on to look at photos. I can do that perfectly on my phone or laptop.

[-] kratoz29@lemm.ee 3 points 9 months ago

You got that impression? I got the impression that the best selling point of it was all about the excel sheets and do more efficiently your work with it (should I remark this is sarcasm?).

[-] SinningStromgald@lemmy.world 3 points 9 months ago

The Internet tells me it's a good contender for enterprise as a similar headset that doesn't need a computer to work costs about $5k+. So I guess the fact it's being sold to consumers is just to ice the proverbial enterprise made money cake. And since so many major consumer apps are saying no to supporting the headset it's gotta sell in the enterprise world or find a super niche of well to do hackers, given it's cost, to keep it alive.

The second hand market in a couple years will be very telling of how well it did and is doing.

[-] QuarterSwede@lemmy.world 6 points 9 months ago* (last edited 9 months ago)

It won’t even run all iPad apps since the developers of some major apps (Netflix, etc) have disabled that function. I don’t think anyone wants Apple to have as much control as they do for the iOS App Store. We also haven’t been shown a compelling reason to spend that much money on a new product and ecosystem when 99% of the computing we do is always with us. I love Apple products and I have zero interest in Vision Pro.

[-] RoseRose56@lemmy.world 5 points 9 months ago

Exactly and also its for different market, it's not for an every day user.

[-] downhomechunk@midwest.social 4 points 9 months ago

Apples gonna apple

[-] LazaroFilm@lemmy.world 57 points 9 months ago

not selling out should be a good thing. It means they produced enough to match the demand. Selling out means they failed to estimate the demand or their supply chain failed.

[-] Lemonparty@lemm.ee 23 points 9 months ago

The apple watch also failed to sell well initially. Now just about everyone has one. I don't own a single apple product, but the one thing Apple has going for it with new tech is that they invest in their ecosystem and don't give up on products too quickly.

[-] Lukewarm_Tea@lemm.ee 23 points 9 months ago

The fact that they did a launch of a new product line without another keynote talk tells me they know it is not a consumer level device yet. We will likely see them hype up the gen 2/3 version once some killer app feature is developed or they release a more affordable tier. Like the Apple Watch was a bit unanchored until it leaned into the heath tech. You are right Apple doesn’t normally abandon product lines so hopefully they work through it and figure out a mass market appeal.

[-] Lemonparty@lemm.ee 6 points 9 months ago

The limited production numbers indicate that too. They're essentially banking on using fanboys (no negative connotation here) to beta test and see what they gravitate towards, and where it shines. Then like the health stuff for the watch, they'll capitalize on whatever the standout becomes and sort of cater development around it for mass appeal.

[-] Rooki@lemmy.world 6 points 9 months ago

"dont give up on products too quickly"? Whats with repairability or any iphone older than the newest iteration? They ditch any "real" support for it almost immediate after the next release.

[-] Lemonparty@lemm.ee 10 points 9 months ago* (last edited 9 months ago)

I'm not sure if using the longest running and best smelling smart phone line in existence as an example of a product apple gave up on top quickly is a good strategy there champ.

[-] Rooki@lemmy.world 1 points 9 months ago

Longest running? I see the iphone 14 already deprecated and abandoned by apple after the release of the iphone 15. Almost every year 1 new iphone because they ditched the old one. If you just pumping out "new" phones + you ditch the old ones and urge or even destroying "old" users products that use 1 or 2 generations older iphones or other products of the big apple because "they are not the most up to date ones" is not giving up on that product?

[-] Lemonparty@lemm.ee 10 points 9 months ago

Almost every new iPhone. The product line is the iPhone. The product in the like is the specific phone. Saying apple abandoned the iPhone is like saying chevy abandoned the Silverado, the longest running truck model in America, by releasing a new one every year. It's literally the exact opposite of the point you're trying (very very very badly) to argue.

[-] Rooki@lemmy.world 1 points 9 months ago

I am not arguing, its sadly a fact. Apple abandon every iphone or macbook that is older than 1-2 Generations ( or rather said 1-2 Years ). They make on almost all iterations something incompatible or deprectating stuff to force "old" generations userbase to buy the new product. The iphone LINE is very long running but every iteration is not that long. I said it about repairability about their phones, they just either refuse to repair "old" (1-2 year old) laptops or smartphones, and that is what bugging me about them. With it the iteration is dead/abandoned by apple, as they control every part that a third party repair service could use, literally making your phone very risky if something breaks nothing can be done.

[-] PixelAlchemist@lemmy.world 6 points 9 months ago* (last edited 9 months ago)

Apple repairs all hardware for 5 years after the last day they officially sell the hardware.

The oldest phone that still runs the newest version of iOS was released in 2018, so frankly I’m not sure what you’re talking about.

[-] anotherandrew@lemmy.mixdown.ca 4 points 9 months ago

You are conflating abandoning a product (such as iPhone) with abandoning a model (such as iPhone 13). These are not the same thing.

[-] Lemonparty@lemm.ee 3 points 9 months ago

You are not a smart person.

[-] aesc@lemmy.sdf.org 4 points 9 months ago

Yeah, Apple stuff doesn’t usually get good enough for widespread use until the 3rd generation or so. That was true for Mac OS X, iPod, iPhone, et cetera.

[-] Lemonparty@lemm.ee 2 points 9 months ago

Same with Macbooks too. The first few iterations were kinda ass but around 2005-2007 they exploded in popularity. By the time I got to grad school nearly 50% of laptops in any given class were those white or black Macbooks.

[-] aesc@lemmy.sdf.org 1 points 9 months ago

Definitely true for the iBooks before them. iMacs were hip and trendy transparent plastic colors but no one wanted that clamshell affront to aesthetics in their lap.

[-] rustydomino@lemmy.world 19 points 9 months ago

Having worked with folks developing VR/AR tech for “Real Work” and not for the average consumer (for instance, medical education), I’ve seen what current VR/AR tech is like (it’s not great) and the developers I’ve worked with are super excited about Apple’s headset.

[-] mojofrododojo@lemmy.world 3 points 9 months ago

AR/VR dev here: the cost of the platform itself, and associated apple bullshit means I will never be targeting their platform. YMMV.

[-] RoseRose56@lemmy.world 17 points 9 months ago

I guess the downvotes are from the Apple fans ? Lol

[-] spaduf@slrpnk.net 12 points 9 months ago

Pretty sure it's because the title is wildly misleading. They moved the release window to accommodate additional demand. They absolutely sold out of what they had originally intended on manufacturing.

[-] phoneymouse@lemmy.world 12 points 9 months ago
[-] Mostly_Harmless@lemmy.world 10 points 9 months ago

What!?!? Why won't people pay for a $3500 device that might give you neck pain but allows you to browse the web, watch videos, or...um...browse the web for 2 hours at a time?

[-] SulaymanF@lemmy.world 5 points 9 months ago

Ship dates slipped to march on day 1, not sure why this wasn’t considered selling out.

[-] rickdg@lemmy.world 2 points 9 months ago

Apple needs to skip this asap and get to their version of xreal glasses.

[-] eltrain123@lemmy.world 5 points 9 months ago

It’s all steps on the product dev line. The smart glasses aren’t ready and won’t be for a few years. This gives devs a chance to start building apps for the new platform.

[-] spaduf@slrpnk.net 1 points 9 months ago

From what I hear these are surprisingly close and some idiot is absolutely gonna try to drive in them. Given that I bet we'll be there in just a couple of iterations

this post was submitted on 21 Jan 2024
180 points (100.0% liked)

Technology

58775 readers
2363 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS