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submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.

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[-] netchami@sh.itjust.works 257 points 1 year ago

Or you can use any of these solutions:

[-] BarrelAgedBoredom@lemm.ee 42 points 1 year ago

No mention of revanced? It's a great option, has sponsorblock and all

[-] Gestrid@lemmy.ca 21 points 1 year ago* (last edited 1 year ago)

I feel like I'm experiencing deja vu. Wasn't there a thread just like this yesterday?

Edit: There was!

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[-] TropicalDingdong@lemmy.world 147 points 1 year ago

'rightfully' is doing a lot of lifting here.

[-] Quik@infosec.pub 123 points 1 year ago

Or you update your uBlock Origin blocklists and declare YouTube the war.

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[-] tabular@lemmy.world 109 points 1 year ago* (last edited 1 year ago)

I'm willing to pay for content.

I'm not willing to give Google money, or any proprietary solutions.

I judge adverts to be a waste of limited human life. I hope that industry can change.

[-] jivandabeast@lemmy.browntown.dev 42 points 1 year ago

So then you're unwilling to pay for the content

I mean, we can't act surprised that YouTube needs to somehow afford the infrastructure to serve content? Adblockers caught on & youtube cracked down.

More technical solutions will be created in response, and those wi be picked up by a small majority causing the cycle to start over once more.

[-] tabular@lemmy.world 73 points 1 year ago* (last edited 1 year ago)

Where was Google's concern for paying for infrastructure in the past? Google choose to bleed money which made it harder for smaller competitors to compete and take a share of the users, and now Google wants to have their cake and eat it too. Too damn bad.

I am unwilling to pay for the content while Google is where the content is. Odysee seemed shady to me so I stopped using it. Floatplane is proprietary and I'm trying to kick the nasty habit of using proprietary software, I don't want to start using new ones. I used to pay to listen to a podcast but I got tired of the content. I donate to Wikipedia.

[-] shalafi@lemmy.world 23 points 1 year ago* (last edited 1 year ago)

YouTube has been in the red since day 1. Now Google wants their payback. OK. Seems fair. But I don't have to participate.

Everybody acting like Google is taking away a basic human right, or somehow "taxing" them is getting exhausting.

Facebook is up to even more shenanigans, proposing to charge users to keep ads off the screen. Again, fine. I don't have to use FB.

"But muh free content!"

It was very damned long ago that "content" was what you could see at the movie theater, see on your 4-channel TV selection or grab at the library.

/old_man_rant

[-] runblack@reddthat.com 21 points 1 year ago

Payback is fair? Even though these very digital megacorporations are just now facing antitrust lawsuits for very good reasons? The only argument for having to use these platforms as a content creator is reach. But if Google, Amazon, Meta, etc. only got their market-dominating positions by illegal means, nothing is fair about wanting payback.

I am paying money to people creating content for me directly, even for some YouTube channels. If I were to abide by Google's rules, I'd have to pay double. For the infrastructure & the people actually producing the content. Sorry... Why would I? I will not pity a monopolist because of their lost profits as long as I can circumvent it somehow.

[-] abhibeckert@lemmy.world 18 points 1 year ago* (last edited 1 year ago)

YouTube has been in the red since day 1. Now Google wants their payback. OK. Seems fair.

It's not fair, it's literally illegal under antitrust law. The DOJ has been accused of "taking a nap" and not enforcing those laws for 20 years... but they're awake now. Which is probably part of why Google is suddenly changing course. They're involved in a few antitrust investigations as it is and don't want any more.

You can't run a company at a loss leader until nearly all your competition is dead and then start charging more than customers are willing to pay (or showing more ads than customers are willing to watch).

I'm happy to pay for video content - but I won't pay the prices YouTube is charging and their ads are even worse.

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[-] Mac@mander.xyz 92 points 1 year ago

Aww. Are the greedy megacorporations upset that consumers are being greedy in return? Poor megacorporations. :c

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[-] furzegulo@lemmy.dbzer0.com 70 points 1 year ago

well i for one ain't paying shit to google, nor am i watching any ads 👍

[-] undeadfoodsnob@lemmy.world 35 points 1 year ago

If it comes down to it, I have no issue just not using Youtube ever again. FireFox and Ublock are your friend.

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[-] dack@lemmy.world 61 points 1 year ago

This is why Google has been using their browser monopoly to push their "Web Integrity API". If that gets adopted, they can fully control the client side and prevent all ad blocking.

[-] Jolteon@lemmy.zip 28 points 1 year ago

Thankfully, Firefox is still a thing. If that comes out, it's going to be a hell of a lot more popular.

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[-] nl4real@lemmy.world 49 points 1 year ago

Still haven't gotten any on Firefox with Ublock Origin. The usual explanation is that it rolls out in stages, but I've nothing weeks later.

[-] CosmicTurtle@lemmy.world 26 points 1 year ago

Nah there was an article that said that it's fully deployed now.

Your ad block solution must be filtering it out appropriately.

I've had to do the full purge and refresh filters thing.

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[-] HawlSera@lemm.ee 49 points 1 year ago

Kinda glad my uBlock Origin is still working.

This should be illegal, actually in Europe it's about to be...

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[-] BilboBargains@lemmy.world 45 points 1 year ago

*you pay YouTube for the content they didn't make or they turn the thumbscrews.

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[-] Fran@lemmy.ml 45 points 1 year ago

I will never watch 20 ads in a 15 minutes video, it's worse than television.

Make it a reasonable number of ads and I might consider it

Some youtubers are so greedy it's unreal, you barely see the red line because it's way too filled with yellow spaces

[-] BluJay320 42 points 1 year ago

Who could have POSSIBLY seen this coming?

Enshittification must be stopped

[-] tony@lemmy.hoyle.me.uk 42 points 1 year ago

Yeah, no.. it's already overpriced.

Paramount + £6.99 Netflix £10.99 (standard) Youtube £12

Makes no sense.. they don't have anything like the production overheads. Stuff like Star Trek and Stranger Things are expensive. '10 greatest cat videos' is not.

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[-] daniskarma@lemmy.world 41 points 1 year ago

If some day I cannot block ads on YouTube I'll go to Patreon or any other platform that gives creators a real share of what I'm paying. Google will not see my money.

[-] Tire@lemmy.ml 27 points 1 year ago

Has YouTube even done anything to improve the platform in the last 8 year? The only thing that I’ve seen change is the search turning to trash with “recommended content” after 4 real search results.

[-] OrgunDonor@lemmy.world 21 points 1 year ago

They removed the dislike button. That improved the platform right?

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[-] 0x2d@lemmy.ml 39 points 1 year ago

why is everything being enshittified this year? :(

[-] IntrepidIceIgloo@lemmy.world 32 points 1 year ago

Tech bubble is deflating, high interest rates are probably also a culprit

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[-] zingo@lemmy.ca 36 points 1 year ago* (last edited 1 year ago)

The way Google is starting to abuse its position of power to crackdown on its users, its really comes to show the cracks in its armour.

It's the beginning of the end for Google.

Long live open source software!

[-] cjsolx@lemmy.world 43 points 1 year ago

Google isn't going anywhere. We are the minority. People who know what "open source" even means are the minority. The vast majority of people will just put up with it because they don't know any better. You are highly highly overestimating the tech literacy (and motivation level) of the average person.

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happily continues using uBO and Firefox

[-] DeathWearsANecktie@lemm.ee 32 points 1 year ago

Get fucked Google. Glory to the adblockers.

[-] punkwalrus@lemmy.world 31 points 1 year ago

The stupid thing is that they could have approached this in a much less dickish manner. Seriously. First, they are making money off us as it is with their demographics and the fact they are not utilizing this cash cow as before means they have gotten too greedy for their own good, or mismanaging funds which is a completely unrelated problem. Long ads, unskippable ads, expensive premium. This is the beginning of the end of something they used to offer as free, resting on their laurels as a monopoly, like the airline industry. When they are now practically forcing the cobra effect. Eventually, it will get so silly, it will go the way of the dod like Angelfire. AOL, and Geocities. Or, soon, Netflix.

I would have started it similar to Patreon, like, "by donating $1/mo, you can support artists like this," and incentivize the publishers with monetary gain and higher search results. Nobody is gonna miss $1 or $12/year. You multiply that by millions of viewers, that's millions of dollars on top of their demographics. Second, they could have had a 5 second bumper, similar to PBS, like "This and other find content is brought to you by Exxon and the Chubb group" or whatever. Five seconds. Front and back. Not enough to cause outrage. Skippable, but not so annoying, everyone skips.

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[-] jabjoe@feddit.uk 30 points 1 year ago

More enshitification.

[-] xkforce@lemmy.world 29 points 1 year ago

If ads werent accompanied by malware, scams and right wing propaganda farms I might have considered not blocking them but as it is, no.

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[-] theKalash@feddit.ch 27 points 1 year ago

Or you just continue to block the adds.

[-] _haha_oh_wow_@sh.itjust.works 26 points 1 year ago

I think I will do neither of those things instead.

[-] set_secret@lemmy.world 26 points 1 year ago* (last edited 1 year ago)

mine went from 17 AUD to 33 AUD.

what a bunch of greedy assholes.

I was paying for it for years. But now I'll go out of my way to not pay for it. No doubt a lot of people will too.

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[-] Kyrgizion@lemmy.world 25 points 1 year ago

I will be stone cold dead before I pay a single dollar/euro to Google for THEM to harvest MY DATA to resell.

[-] helenslunch@feddit.nl 22 points 1 year ago

in Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey.

[-] AphoticDev@lemmy.dbzer0.com 20 points 1 year ago

Or how about I continue to use uBlock Origin and do neither.

[-] hesusingthespiritbomb@lemmy.world 19 points 1 year ago

The worst part of it is that they are still driving up the cost by bundling YouTube music.

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this post was submitted on 02 Nov 2023
731 points (100.0% liked)

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