Fire that fox up! Mozilla Firefox

Firefox is for people with big cocks

Jokes on you Google, but I dont want to see ANY ads...

Firefox it is and was for over a decade and more. Add uBlock Origin, uMatrix and some smaller stuff and the web suddenly becomes accessible.

Chrome stopped being good 6 to 8 years ago.

Firefox has always been my main browser but I don't get OP's point.

Isn't this a good feature because it allows personalized ads without tracking?

Can someone explain to me?

You guys see ads?

Ah yes, "hey instead of us tracking you, can you just save us the computation effort and just tell us what you're into? We'll still keep tracking you though." And this is somehow a privacy FEATURE? Even though they clearly say they'll be sharing thisvinfo with websites you visit? Boggles the mind

There is a lot of misinformation being shared in this thread.

A good excerpt from Steve Gibson covering Topics on SecurityNow #935

What I do know, though, is that user profiling via tracking represents the height of privacy intrusion. As far as I know, an immutable record of every website I have ever visited is squirreled away in multiple massive hidden and inaccessible-to-me profiling databases. And I have zero control over that. That's the world we're in today. But if Topics succeeds, and Google would appear to be in the position to singlehandedly deliver its success, it is a far less intrusive profiling technology. And in addition to being a much weaker information gatherer, Google has chosen to provide its users complete control over the Topics their browser presents to the world, including turning it off altogether for full anonymity. I'll explain that further in a minute.

So if only on that basis, Topics at least represents a huge step in the right direction. Yes, by default some interest profiling remains. But the means of obtaining those significantly weakened profiles is no longer tracking. And users have complete visibility into their online profile and are able to curate, edit, and even delete any of it or all of it as they choose. So it's a compromise. But there are many websites begging for our support. My feeling is, if voluntarily letting them know something about who we are allows them to generate, as they claim, significantly more revenue from our visit, is that too high a price to pay? Again, it's an individual decision. But now, in a world with Topics, at least, it's one we're able to make.

...

Okay. So here's how Topics works. The essence of Topics are individual topic tokens - zero, one, or many - which are assigned to individual websites. For example, my GRC.com site might be associated with Computers and Electronics/Network Security, and Computers and Electronics/Programming, and Networking/Internet Security. So when someone visited GRC.com, their own web browser would record their interest in the topics associated with GRC.com, those topics, those three. But their visit to GRC.com itself would never be recorded other than in their regular local browser history as is always done. The only thing retained by the browser to indicate their interest in those topics would be those three numbered parameters.

For example, in Google's current 349-topic list, which they refer to as a "taxonomy," there's "Arts and Entertainment" as a general topic if nothing more specific is available. But then there's "Arts and Entertainment," and then under that "Acting and Theater," and "Comics," "Concerts and Music Festivals," "Dance," "Entertainment Industry," "Humor." And under "Humor" is the subtopic "Live Comedy." And it goes on like that with "Arts and Entertainment" having a total of 56 token entries before we switch to "Autos and Vehicles," which has 29 subcategories, which brings us to "Beauty and Fitness" and so on. You get the idea.

So here's how Google's specification explains this. They said: "The topics are selected from an advertising taxonomy. The initial taxonomy proposed for experimentation will include somewhere between a few hundred and a few thousand topics." They said: "Our initial design includes around 350." And I counted them, it's 349. "As a point of reference, the IAB Audience Taxonomy contains around 1,500 individual topics and will attempt to exclude sensitive topics." And they said: "We're planning to engage with external partners to help define this. The eventual goal is for the taxonomy to be sourced from an external party that incorporates feedback and ideas from across the industry."

...

Google explains: "The topics will be inferred by the browser. The browser will leverage a classifier model to map site hostnames to topics. The classifier weights will be public, perhaps built by an external partner, and will improve over time. It may make sense for sites to provide their own topics via meta tags, headers, or JavaScript, but that remains an open discussion for later."

SecurityNow #935 transcript

The “No thanks” button should probably say “Fuck this”

I turned it off the first time I was asked. Something on my phone opened in Chrome, rather than Firefox, and this came up again with a different question. I was pretty sure I said no but wasn't convinced that what I had chosen was doing what I asked. Sure enough diving into settings it was enabled.

I've loved Chrome for years but this is bullshit. Firefox isn't perfect but I love that I can use uBlock Origin. Fuck Chrome.

You’re in the wrong if you still have chrome installed.

Use Firefox now!

Time to switch and start donating to Mozilla.

I was still using Chrome for some things at work, just because that's our assumed default, but I know enough to switch over there too now. Maybe I'll update the documentation to help other people switch too...

Insert "I'm doing my part" meme

The fact that they want you to do this again every 4 weeks is downright laughable.

Was it ever fun?

I deleted Chrome a couple of months ago. Haven’t missed it in the slightest.

I love how they position it as a privacy feature, and then fail to explain how it does anything to increase privacy.

When was the last time Google made something objectively useful and not some ad bs?

It was never great.

Wow, this comment section is a giant echo chamber. Really, guys?

Yes, Google and Chrome are dumpster fires for privacy. But this is at least inching in the right direction, however small. Now the next time you shop for a present for your girlfriend on Valentine's Day, you can prevent yourself from getting underwear ads for the next month.

Also, if this is your last straw... you've had your head in the sand for over a decade. Google has been watching every single thing you do, categorizing it, and selling ad placement for that topic to the highest bidder ever since ads became their primary business model. Chrome just made it easier to do that.

I ditched Chrome a short while ago due to its poor memory management and its inexplicable inability to handle certain sites that Edge can somehow handle fine for a third of the RAM hit. This wouldn't have been my deal breaker.

How about a setting like "I don't want to be tracked and I don't want to see any ads" that is enabled by default?