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I'm sorry, did everybody else not see this coming from miles away? This is the private equity playbook.

  1. Make a service so cheap as to seem to good to be true to attract customers.
  2. Gain a loyal base of people
  3. once theyre locked in, squeeze them for all they're worth.

When something is too good to be true, you ALWAYS have to be ready to either jump ship, massively change how you do things, or pay through the nose.

[-] kescusay@lemmy.world 62 points 2 months ago* (last edited 2 months ago)

The unique thing about GitHub Copilot (and all the other vibe-coding tools) is that they're speed-running the playbook because this shit is not profitable. It can't be. Their costs scale up with usage, unlike every other business that can take advantage of economies of scale, so they've skipped the slow, steady enshittification phase and jumped directly into the "squeeze blood from this stone to keep the scam going a little longer" phase.

[-] BladeFederation@piefed.social 12 points 2 months ago

Good sign that it may be over soon.

[-] ripcord@lemmy.world 8 points 2 months ago

Absolutely 100% do not count on it

[-] pooterbroo@programming.dev 7 points 2 months ago

Plain inference is profitable actually, that's why there are a hundred inference providers on OpenRouter who compete by undercutting each other. The labs however aren't profitable because training the models is a huge drain.

[-] Cenotaph@mander.xyz 8 points 2 months ago

But they can only do that because others are doing traning, no? There's no point at which you can go "okay it's all inference from here", the model needs to be updated with new information/guardrails/context to continue being useful for most use cases

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[-] BassTurd@lemmy.world 36 points 2 months ago

I've been preaching this for the past couple of years. Everything up until now has been entirely about gaining market share, and AI will never be cheaper than it is right now, and it's not cheap.

Just look at the "earnings" for companies like openAI. They are 1000+% in the red. It's impossible for them to change their sales model enough to make that profitable. As more data centers go up, the operating costs are also going to go up.

I've been telling people that now is the best time in the past decade or more to learn how to code. There will be positions available in the coming years when the only junior devs available are vibe coders.

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[-] CosmoNova@lemmy.world 28 points 2 months ago* (last edited 2 months ago)

I remember having to sit down my boss and explain how it can only become more expensive over time. It’s the big tech playbook after all. Didn‘t matter. I‘m told again and again how AI is only becoming stronger and cheaper. Especially during salary negotiations. Nasty stuff. They know I know it‘s BS and they still cling to this nonsensical narrative because it would be very beneficial to them and very bad for me.

[-] boonhet@sopuli.xyz 9 points 2 months ago

Open weight LLMs are actually pretty cheap because there are competing providers. But something tells me your boss isn't using openrouter to find the best price per million tokens lol

[-] JensSpahnpasta@feddit.org 26 points 2 months ago* (last edited 2 months ago)

Yeah - people are talking about replacing jobs with AI. As if it is not totally obvious that people like Sam Altman will totally bleed you dry after you fired all your workers. You will not save on your wage bill, you will simply give the money to Sam Altman

[-] KillerWhale@orcas.enjoying.yachts 10 points 2 months ago

Wages are treated as an immediate operational cost, while AI is framed as a capital investment. This accounting distinction makes AI look like a long-term asset, whereas labor remains perpetually categorized as an expense.

[-] jrs100000@lemmy.world 10 points 2 months ago

Only if you are running your own servers. You dont get to depreciate a SaaS subscription or metered bill.

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[-] pluge@piefed.social 20 points 2 months ago* (last edited 2 months ago)

The crazy thing is, this isn't really a "squeeze" in the traditional sense. The problem was that every single mainstream AI product has been heavily subsidized....because it's wildly expensive and not even close to being profitable.

That sort of subsidization was only going to last for so long. The dam is starting to crack. People aren't ready to pay what AI truly costs.

[-] Valmond@lemmy.dbzer0.com 16 points 2 months ago

I didn't see it coming as I am on Codeberg 😎

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[-] sexy_peach@feddit.org 15 points 2 months ago

The angry devs from this article are idiots

[-] bilb@lemmy.ml 8 points 2 months ago

I have some sympathy for these people, but some don't seem to realize that Microsoft is not going to be upset over them leaving. They are not valuable to Microsoft as users. If they are unable or unwilling to pay now, Microsoft wants them gone. They are being shown the door. Making a post about deleting your copilot+ subscription or whatever is like bragging about being kicked out of a nightclub.

[-] Aneorthisio@lemmy.ml 14 points 2 months ago

The strategy is always to gain a monopoly or near monopoly on a market before pushing for the enshittification of the product to reduce costs and maximize profits, once customers have become dependent on said product, then pray that most choose the path of least resistance which is staying and dealing with the worse and more expensive version of what they're used to rather than retraining or restarting from zero elsewhere.

Capitalism 101.

[-] kurmudgeon@lemmy.world 11 points 2 months ago

The tactic has worked for drug dealers for decades

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[-] Rentlar@lemmy.ca 72 points 2 months ago* (last edited 2 months ago)

Oops. Now that users are being to made to pay something closer to the true cost of AI inference, no one will like using it anymore. Could this be what ultimately sets off the bubble *collapse?

[-] boonhet@sopuli.xyz 12 points 2 months ago

Users are paying way more than the cost of inference. Look up inference prices of high end open weight models vs claude or gpt. Cheaper by an order of magnitude.

It's the constant training of new models that's losing them money. New version is out every month.

[-] Rentlar@lemmy.ca 11 points 2 months ago* (last edited 2 months ago)

To clarify, AI companies charging the cost that would make the inference profitable for them, against the operating costs and financing costs on new capital expenditures (new data centres, new compute and new model training*), is more than what most people appear to be willing to pay. That cost is indeed more than just the cost of inference incurred by the AI company.

*(I'm being generous and including model training as capex for the sake of argument, even if I personally think to continue the hypetrain, continuous model improvements are core to AI companies' operation.)

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[-] Karyoplasma@discuss.tchncs.de 46 points 2 months ago* (last edited 2 months ago)

Joke's on them, I never used it. Fuck AI.

[-] magic_smoke 46 points 2 months ago
[-] flamingo_pinyata@sopuli.xyz 40 points 2 months ago

The 2 remaining devs using Copilot will leave it.
It's rare to see such a clear example of first-mover disadvantage as GitHub Copilot.

[-] mushimas@lemmy.ml 10 points 2 months ago

Honestly, only Tesla comes to mind. Maybe bleeding edge tech frontier is the one place where first movers RND cost is heavy enough to make it irrecoverable.

It's interesting to contrast this w/ the field of medicine; RND cost can be recovered by squeezing the folks in the domestic market.

[-] Kjell@lemmy.world 8 points 2 months ago

The company I work for had a pilot project for a while but recently they opened up for all users to order Github Copilot. Of course it is Github Copilot since everything else at the company is from Microsoft.

[-] yucandu@lemmy.world 34 points 2 months ago

You mean you guys don't rotate between 10 free accounts and use their monthly quotas?

[-] DacoTaco@lemmy.world 14 points 2 months ago

That many free accounts is against their user agreement though hehe

[-] MangoPenguin 29 points 2 months ago

What are they gonna do, close your accounts and make you sign up for 10 more? lol

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[-] teslasdisciple@lemmy.ca 27 points 2 months ago

"For basically nothing'... If it's basically nothing then use your damn brain to do it.

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[-] Reygle@lemmy.world 27 points 2 months ago

The slop is now prohibitively expensive. Good.

Every single person who mentions using AI for anything- any reason at all- all I can do is imagine what face they would make if I spat in it.

[-] eleitl@lemmy.zip 12 points 2 months ago

Actually it can be a very useful tool, if you know what you're doing. Expensive in real terms, so only for tasks which are worth it. So perhaps not for making annoying cat videos.

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[-] kamen@lemmy.world 18 points 2 months ago

Local AI it is then. Not that I'm using all that much now anyway...

[-] melfie@lemmy.zip 12 points 2 months ago* (last edited 2 months ago)

Where I work, Chinese models are banned due to legal concerns. Not just in production, on any company-owned machine. That basically eliminates all the decent open weight models. I’m imagining this type of policy will be more widespread. I suppose it’s because of the potential for legal woes if systems and people are dependent on these models and then federal or state laws impose harsh penalties with little time to react.

[-] kamen@lemmy.world 8 points 2 months ago

I meant for private use.

As for work, we do use AI quite a lot and I don't have a say over what's available.

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[-] Grandwolf319@sh.itjust.works 17 points 2 months ago

What I want to know, is that are they just charging closer to the real cost or the actual real cost.

Chances are they would want to slowly increase the price à la boiling frog method.

And once that happens, then they have to increase it again to make profit, AND that has to measure up against regular ways of making money so it can’t just be barely profitable.

It’s a long road ahead for them

[-] PumpkinEscobar@lemmy.world 16 points 2 months ago

I was still using my copilot account, figured I’d see how the new pricing worked. I blew through 60% of my max+ limit in 1 day on absurdly light usage, promptly cancelled rather than upgrade from the $39 / month plan to the $100 /month plan.

I do think there’s a productivity help from AI but vibe coding everything is miserable and gives awful results. Targeted AI usage makes sense and I’ll refine my local AI usage and tooling for that.

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[-] Mubelotix@jlai.lu 13 points 2 months ago

Single prompt takes 25% of the monthly usage in like 30 seconds even though I have Pro haha

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[-] rumba@lemmy.zip 13 points 2 months ago

between anthropic going ipo for cash and this, I think we're seeing the edge of the bubble

[-] ryper@lemmy.ca 10 points 2 months ago

They'll move to another service, the service's expenses will spike, and then that service will switch to usage based billing, and then they'll have to look for another service again, and repeat the loop until they can run a good enough model locally.

[-] jaykrown@lemmy.world 8 points 2 months ago

Why would anyone use Copilot when you have so many other options. Cursor just released Composer 2.5 and it's actually decent. I should have a job right now doing this.

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[-] blackjam_alex@lemmy.world 7 points 2 months ago* (last edited 2 months ago)

I've been saving this video for this particular moment

https://youtu.be/7uQNPS9v_VU

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this post was submitted on 02 Jun 2026
569 points (100.0% liked)

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