I always love the nonsensical order of letters that these companies use.
It's because of the US patent and trademark office. Not many people are competing with those who slam their heads on the keyboard for their brand names.
Amazon required a US trademarked brand name after the first bout of "el cheapo boot leg" products hit the news cycle (the pajamas on fire and hair curlers that would kill you), so we had these alphabet soup brand names ever since.
I read that it's to avoid internal competition.
A Chinese company manufactures a product (or parts of it) for a Western brand with high quality control standards.
Half the production output meets the standard and is sold under the Western brand name for a higher price.
The other half is sold much cheaper, with a brand name that sounds unappealing to Western customers but can still be sold to Asian markets or people who don't care and only look at the price.
So the English name sounds bad on purpose to steer Western buyers towards the more expensive brand with a higher profit margin.
My favourite of these company names is still BOIFUN who obviously sell DVD players, baby monitors and door bells.
The one that really stuck with me was COCKFAIS
FOCMKEAS (19mm reamer) SCHNITPWR (12V power supply)
There's a reason for them! I can't find the original video I saw about it, but this one explains it pretty well:
https://www.youtube.com/watch?v=4UrqlMfwUC4
I also like how sarcastic this person sounds (at least to me) during their sponsor segment.
edit: Removed the timestamp from the YouTube link.
Honestly, my strategy for buying goods online is to look up the relevant wikipedia article, read the list of manufacturers, look at their own wikipedia pages or read customer reviews, then finally go to the company site and ordering directly.
For used items or niche items not widely produced, ebay or craigslist.
Amazon always had funky shit with how they recommended things - now people just know how to game it more, so winning move is not to play there.
This shit frustrates me to no end. These days I just look on Aliexpress first, just so I’m aware what the usual drop shipping item actually goes for.
It’s very annoying that platforms like Amazon tolerate this. Because it’s actively driving me away from them. I want to see good quality items, not the same Aliexpress shit priced ten times higher. But I can’t FIND the good stuff because the platform is literally full of garbage.
That’s what’s driving you away from Amazon?!!
Take a step back for a second. They're complaining about Amazon, and your response is "that's the wrong complaint".
It’s missing the random “Amazon’s Choice” badge on one of the 20 identical choices 🤣
Amazon is just a drop shipping marketplace where everything comes direct from the exact same warehouse in China.
Exactly. Once you know about "white box" goods and the robust Chinese manufacturing chains that support it, you can't unsee it.
What blows my mind is that Amazon is just accelerating this, and at times, embracing it with their own brand. They've gone from being a whole-ass shopping mall to end-of-days-K-Mart in just a few years.
Honestly, I stopped buying on Amazon 3 years ago. Apart from an enshittified experience I don't want to pay for Jeff Bezos next Helicopter. I go to the store or buy on alternative web sites which are 10€ more expensive, but fuck Jeff.
ebay. You get pretty much the same offerings but at least on ebay the people selling actually care about looking good since negative reviews really tank your scores and those actually matter.
Just a week ago I got victim of Amazon dropshipping on eBay. The product was delivered by and from Amazon, but the ebay seller used a weird tracking service so it isn't too obvious. He put the 5€ difference directly into his pocket. I complained to eBay, but they decided "based on automation and the use of artificial intelligence", that no rules were broken. So be careful with using eBay as an alternative. Negative reviews can be more or less easily removed on eBay, better give a neutral review in these cases.
Man it’s fallen off a cliff. Many years ago I bought a knockoff Chinese messenger bag from Amazon. It’s fantastic, great materials, good quality zipper, it’s held up to daily use for years and looks even better than when I got it (leather developed a nice patina).
So, I needed another bag, went looking for the same brand as mine. No longer there, but there are 75 identical looking but weirdly named brands instead. I found one that looked as similar as I could to my old bag, and this one is an utter piece of shit. I mean, I’ll use it, it’s a duffle bag so not as much use as the messenger bag, but the difference is stark. Stiff, cheap cloth, leather sure, but probably harvested entirely from cow buttholes, zippers look brass, but one zip and the color wore off…
Everything, even purchased goods have enshittified. Everything looks cool but just absolutely sucks.
The internet was so good in 08. You searched for stuff, found exactly what you needed, and were done.
Poor kids today will never know anything other than ad ridden bot corponet.
The internet was so good in 08. You searched for stuff, found exactly what you needed, and were done.

Shit was bad in 2008, too. The degree to which drop shippers had consolidated down to one mega-wholesaler rather than a dozen crappy fly-by-nights hadn't happened yet. You got a dozen different flavors of crap rather than just one. But it was still crap.
Poor kids today will never know anything other than ad ridden bot corponet.
Under an Amazon keyword search, sure. You can still find good quality products outside of Amazon. You can even find it inside Amazon if you know what you're looking for.
The difference between 2008 and 2025 is primarily that Amazon's algorithmic tools have degraded to the state of Yahoo or Sears.
But you know that capitalism is so good because the free market ensures that there’s so much variety and choice in quality and innovation.
Are you looking for something which can actually take a beating? I have bought like four of these cheaper bags on Amazon and they all fall apart in a year or two. And before then they all have shitty strap adjustments which slowly slip over time.
I'd strongly suggest getting something like a chrome or timbuk2 bag which will be like 5x more expensive up front but will actually last decades instead of years. I have been dailying the OG chrome citizen messenger bag for five years now and it's barely broken in.
Timbuk2 isn't as good as they used to be. If you can find a used one it's worth it, I've had mine for like twenty years, but I wouldn't gamble on one made in the last five years. (They closed all their physical stores and cut costs on manufacturing by moving offshore)
"The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.
Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.
But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that'd still be keeping his feet dry in ten years' time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet."
GNU Terry Pratchett
I deleted my Amazon account last month. No more Goodreads and IMDb is just another plus.
Extracted my ebooks from my Kindle with Calibre, so I am fine.
Feeling good and less targeted and bombarded.
More expensive AliExpress...
It feels like Amazon is flooded with dropshipping beyond repair.
My co-worker & I have the exact same lunchbag, except the label has a different gibberish name on it. Yup, both from Amazon.
Just in case anyone actually intends to buy one, buy european: https://blahol.com/
I will not defend Amazon. But the lack of local retail/price gouging which is shipping in Canada keeps pushing me to Amazon.
I need a role of 3D printable filament or an SD Card. The nearest store is 1-2 hours away and costs twice as much for the convenience, buying from the manufacturer may not possible and if it is shipping cost just as much as the product.
I would love it if there was competition, but there isn’t and Amazon knows it. So for the most part I just buy from brands I know are safe.
More and more I’m finding things I want either aren’t on amazon or are buried under so many inferior products that they are hard to find. Earlier I was looking for geek themed ugly Christmas sweaters, and the ones on the first few pages of amazon results were absolute garbage. Found several viable suppliers elsewhere in no time.
Once again capitalism has bred all sorts of innovation in the space!
Almost everything on Amazon is cheap trash, and they promote the hell out of all that trash instead of products of any quality. I am also so sick of the click funnels where you search for a specific item and they just give you pages full of knockoff trash as search results even if you go to a specific brand store. It's nonsense.

It’s worse than when eBay peaked.

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