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submitted 1 month ago by RegularJoe@lemmy.world to c/games@lemmy.world

Just minutes before it was set to deliver its financial results for the first half of its 2025-26 fiscal year, Ubisoft mashed the brakes on the whole thing, postponing the release of its results to an unspecified future date. The company also requested that European exchange Euronext halt trading of the company's shares and bonds from November 14 until the publication of its results.

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[-] tuckerm@feddit.online 157 points 1 month ago

Wait...you can just do that?

[-] neukenindekeuken@sh.itjust.works 59 points 1 month ago

You can do whatever you want there, as long as you are ok with the penalties.

[-] sp3ctr4l@lemmy.dbzer0.com 17 points 1 month ago* (last edited 1 month ago)

You... can...

But its... kind of a really bad move, from the perspective of anyone with money, involved in Ubisoft.

This is roughly the equivalent of an unannounced, sudden bank holiday, you know, right before everything over the FDIC insured 250k gets cleaned out.

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[-] CosmoNova@lemmy.world 123 points 1 month ago

I‘m looking forward to next year when AAA studios will continue to disappoint even harder while indie games flourish and gain market share. Maybe the AI bubble pops too. One can only hope.

[-] AllNewTypeFace@leminal.space 19 points 1 month ago

Then the AAA studios will use some of their Saudi cash to buy out the most prominent indie developers, only to slowly strangle their products

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[-] Katana314@lemmy.world 10 points 1 month ago

On a pedestrian level, I've really liked the slow move from "SNES aesthetic" to "PS1/PS2 aesthetic". My first console was an N64, so I guess I never had much nostalgia for the 8-bit days, and I feel like 3D gives a lot of opportunities for intelligent asset reuse to give a game lots of content.

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[-] ShinkanTrain@lemmy.ml 91 points 1 month ago
[-] rafoix@lemmy.zip 78 points 1 month ago

There AAA games.

Then there’s one AAAA game.

Next must be the AAAAA game they’re working on. It’s an extraction shooter.

[-] Evil_Shrubbery@thelemmy.club 74 points 1 month ago

The only possible explanation is that they didn't use enough AI.

[-] JeeBaiChow@lemmy.world 10 points 1 month ago

To make the games, or to cook their books?

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[-] Duamerthrax@lemmy.world 49 points 1 month ago

Ubisoft better get comfortable with not owning their own company.

[-] Credibly_Human@lemmy.world 16 points 1 month ago* (last edited 1 month ago)

You cheer this on, but what are the odds that saudi arabia buys them up?

How many things do you want owned by the worst country bar none for human rights? (yes I am aware the US is racing to catch up, but is nowhere near as bad per capita).

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[-] TemplaerDude@sh.itjust.works 48 points 1 month ago

Ubisoft is a textbook example of what happens when you pin your companies revenue on a small handful of IPs and milk them to the absolute fucking limit. I like assassins creed, but I’ve played enough of them for the rest of my life. Make something new my dudes.

[-] Hawk@lemmy.dbzer0.com 18 points 1 month ago

They have so many great IPs that are just gathering dust or in development hell, yet they keep milking the same few games every year.

[-] ABetterTomorrow@sh.itjust.works 48 points 1 month ago

I don’t think video game companies should have gotten this big and/or complex…..

[-] Potatar@lemmy.world 26 points 1 month ago* (last edited 1 month ago)

Professional (as in they earn money, not skill level) Xers fuck everything up. (here, X is an arbitrary verb or a brand name)

My anecdotes: Youtube was good before professional youtubers became a thing (systemic problem, people are not the issue but the environment which breeds them), now it's attention economy and or one topic discussed for 50 minutes (a video explaining the same topic with the same intensity from 10 years ago is 2 minutes long)

Gamers were problematic but harmless, professional gamers caused betting pandemic (sponsored content).

Streamers were funny, professional streamers are sexy/deadly-sells-to-children.

I liked it when people were sharing stuff online because they were bored, and not because they were hungry.

[-] ABetterTomorrow@sh.itjust.works 10 points 1 month ago

The last line you said is top notch and sums it up well.

[-] meisterah@ttrpg.network 22 points 1 month ago* (last edited 1 month ago)

I'm noticing it happens with all companies.

They start out small and can't afford to pay businesspeople to figure out how to fuck over their customers as hard as possible.

Then, after the company is successful thanks to the hard work of the workers, the business-school people start applying in droves to make sure every company operates like gas stations across the street from each other.

It results in companies making decisions like having higher budgets for advertising than what they spend on actually making a product, because the data says it will make them more money and stupid customers keep reinforcing it.

Nothing will meaningfully improve until our culture stops valuing people based on their wealth. I have no hope for that to happen in my lifetime.

[-] dbtng@eviltoast.org 45 points 1 month ago

The only games in my Steam library that I can't play are Ubisoft.
Fuk Ubi. Forever. I would be happy if they went under.

[-] lechekaflan@lemmy.world 12 points 1 month ago* (last edited 4 weeks ago)

The Nestle of video games. Because just like the food empire it never got flagged by the EU for overreach.

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[-] itkovian@lemmy.world 38 points 1 month ago

This exactly what happens when you rely on rhetoric, instead of you know, making games that people like.

[-] zerofk@lemmy.zip 29 points 1 month ago

Either way, he recommended that everyone "freak the fuck out for the next few days and speculate as much as possible until they announce something,"

Advice after my own heart. Freaking out and speculating are always the best move.

[-] TankovayaDiviziya@lemmy.world 28 points 1 month ago

The Ubisoft trading community are coping to justify holding on to their tanking investments. It's a gambler doubling down on losing.

Christ, how the mighty Ubisoft has fallen. They will go the way of EA and become a spyware company for the decadent Arab royals. I'm just crying that Ubisoft made some of my favourite games growing up and look what they have done to my boy-- a rotting zombie 🥲

[-] MyNameIsAtticus@lemmy.world 13 points 1 month ago

It's disappointing. I've been going through some of their older catalog recently and it just has a lot more passion behind it i feel.

AC Shadows felt like when i write an essay, where i get really motivated at the start, completely drop off and try to stuff the middle with as much as possible to reach the page count, then get motivated again at the end just to finish the conclusion. They always had their bugs, but lately it's felt soulless.

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[-] AwesomeLowlander@sh.itjust.works 27 points 1 month ago

What did they screw up recently?

[-] the_strange@feddit.org 28 points 1 month ago

The most recent release is probably Anno 117 which came out yesterday. While decently looking it's lacking features of the previous title (like coop mode and mod browser) with the promise they will be added later and is priced at around 60€ or 90€ if you want to gamble on the quality of the promised to be released DLC. They also relied on AI generated images in some of the assets used in the game instead of paying their artists. Optimisation for the game seems to be ok, but not great but it might be too early to judge that fully yet.

[-] AwesomeLowlander@sh.itjust.works 24 points 1 month ago

That seems like way too recent to have any impact, though. It wouldn't even have made it into their report data

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[-] caut_R@lemmy.world 12 points 1 month ago

I don‘t get why they’d cheap out on artists, a couple people drawing illustrations is surely not gonna balloon development cost - and arguably one of the easiest places to spot when it‘s AI slop. It‘s as if they think there must be gen AI stuff in the game somewhere or the game‘s worse or something.

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[-] ivanafterall@lemmy.world 26 points 1 month ago

Uh-oh! Wait, you already said that.

Ruh-roh!

[-] regdog@lemmy.world 24 points 1 month ago

This is good news for everyone who is not an ubisoft shareholder

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[-] tomkatt@lemmy.world 23 points 1 month ago

This is what happens when you abandon Splinter Cell.

[-] BarneyPiccolo@lemmy.today 13 points 1 month ago

It's what happens when you operate your company with an accountant mentality. The focus is 100% on money, and 0% on creativity.

They always realize too late that customers won't just give you money, you have to offer them something decent in exchange, but accountants don't know how to do that, which is why you NEVER let accountant craft the business strategy for a company.

If they try to offer suggestions, you scream at them to get back to their hole and count the money like they're supposed to, and when their opinion is needed, it will be solicited, which will be NEVER.

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[-] lechekaflan@lemmy.world 20 points 1 month ago

For being too fat for their own good, tear the damn thing down.

[-] Cricket@lemmy.zip 17 points 1 month ago

Maybe the dog ate their homework?

[-] NotMyOldRedditName@lemmy.world 16 points 1 month ago

I've never heard of this happening before? I'm sure it has, but first time for me.

[-] LuigiMaoFrance@lemmy.ml 13 points 1 month ago

Same. Companies can just halt trading of their stock?

[-] Hawk@lemmy.dbzer0.com 18 points 1 month ago

Yeah, it happens to prevent a mass sell-off because of speculation.

Even if the news is positive, postponing is enough to make people speculate, so it's a valid reason to halt trading.

Although I doubt it's gonna be positive news for shareholders.

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[-] M0oP0o@mander.xyz 11 points 1 month ago

Oh it has, but the implications become clear when you look at the ones that did. Like evergrand...

[-] arc99@lemmy.world 15 points 1 month ago

Most likely they fucked up their report and they're using the rules of the exchange to suspend trading until they fix the mistake. But Ubisoft has been running on fumes for some time now, shitting out the same 3 or 4 games over and over again so I doubt their financials are that great.

[-] kosure@sh.itjust.works 11 points 1 month ago

Yikes bikes. Obviously the writing has been on the wall for a minute. But I didn't realize it would happen in one minute.

[-] ieatpwns@lemmy.world 10 points 1 month ago

But how do the shareholders feel?

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this post was submitted on 14 Nov 2025
533 points (100.0% liked)

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