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[-] RizzRustbolt@lemmy.world 151 points 1 week ago

"If only we had direct access to the money, we wouldn't even need to make games."

[-] kautau@lemmy.world 39 points 1 week ago

^ Pretty much the goal of capitalism. “Once we achieve infinite growth we will generate unlimited wealth with no effort. The line will go straight up forever!”

[-] slaacaa@lemmy.world 5 points 1 week ago

Cut out the middle men (consumers)

[-] jordanlund@lemmy.world 110 points 1 week ago

Reminder:

https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off

"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]."

I'm totally OK not owning Ubisoft games... but not in the way they would prefer... Where I hand them money and still don't own anything.

[-] Covenant@sh.itjust.works 81 points 1 week ago* (last edited 1 week ago)

Ubisoft need to get comfortable gamers not buying their games.

[-] Booboofinget@lemmy.world 52 points 1 week ago

A wise someone once said that if you can't own anything, you can't pirate anything.

Hoist the Jolly Roger!

[-] FinalRemix@lemmy.world 19 points 1 week ago

I might do that anyway. I bought watchdogs on steam, and it was was really fun, but getting bitched at every time UPlay hiccupped or their servers went down in a singleplayer game was enough to make me never touch their shit again.

That and Watchdogs2 being infected with Denuvo. Ugh...

[-] TwinTitans@lemmy.world 12 points 1 week ago

Yeah. It’s almost like video games are a totally different market from movies or music. 🤦🏻‍♂️

[-] echodot@feddit.uk 8 points 1 week ago

I don't know what planets he's on but I still have all my DVDs if I choose to stream stuff as well that's my choice but is all the streaming services went down I've still got all my Star Trek shows.

Anyway what's he talking about steam exists and is wildly popular so that movement has already happened. What they're trying to push is live service games.

[-] tonytins@pawb.social 52 points 1 week ago

Fuck you too, Ubisoft.

[-] dinckelman@lemmy.world 47 points 1 week ago

Ubislop need to be reminded that if you make a shit product, with a legally abusive EULA, no one owes you anything. You will go out of business, and we’ll applaud as your headquarters are repossessed by the real estate company

[-] PushButton@lemmy.world 37 points 1 week ago

Again.

Continue to spit in my face, blame me for your shitty games and your questionable attitude, it's totally going to help you!

[-] yermaw@sh.itjust.works 30 points 1 week ago

do market research and create a product/service that will sell

keep doing what youre doing and cry about it like a bitch

Let's see what the executives of a multimillionaire international powerhouse studio will choose.

[-] don@lemmy.ca 29 points 1 week ago

Ubisoft can floss its intestines with rusty razor wire coated with fresh sewage.

[-] motor_spirit@lemmy.world 20 points 1 week ago

I'm finding you when I need to spruce up my writing

[-] don@lemmy.ca 11 points 1 week ago

By all means!

[-] cyrano@lemmy.dbzer0.com 29 points 1 week ago
[-] RIPandTERROR@sh.itjust.works 27 points 1 week ago

If the customer is the problem, then your product is bad.

[-] malloc@lemmy.world 26 points 1 week ago

Ubisoft is listed in euro stock market as UBI.PA

Their stonk has been nose diving since 2018 ATH of €107/share. The company leadership needs to point at itself for its abysmal performance, not the consumers.

[-] TwinTitans@lemmy.world 18 points 1 week ago

“Our customer base isn’t as stupid as we thought. That’s the real problem here guys.” - Ubisoft, probably.

[-] Passerby6497@lemmy.world 22 points 1 week ago

"We have investigated ourselves and found no wrongdoing"

[-] bassgirl09@lemmy.world 21 points 1 week ago

Sounds like someone is upset that they cannot appease their shareholders by selling uninteresting video games riddled with microtransactions and cash grabs. I think that its time their leadership revisit the Agile Manifesto.

[-] Darkcoffee@sh.itjust.works 19 points 1 week ago

Do these dummies realize that this makes us less likely to ever buy an UbiSlop game?

[-] forrgott@lemmy.sdf.org 5 points 1 week ago

This reminds me of a "scandal" when I was much younger where the Intel CEO at the time made a statement to the effect that their customers are the enemy, simply because they weren't willing to blindly open their wallets and give whatever they could spare to the corporation.

Sadly, people are stupid (groups of people, at least). And the disease of consumerism is devouring our society from the inside out.

[-] echodot@feddit.uk 18 points 1 week ago

Well have they considered making something I have any interest in buying? I appreciate this is a personality defect of mine where I don't just blindly purchase things, but because I'm apparently morally reprehensible, I have no intention of changing, so they're going to have to make the effort instead.

[-] roguetrick@lemmy.world 17 points 1 week ago* (last edited 1 week ago)

So the argument of this video is anti-woke crusaders don't exist? That they're not organized and virulent since gamergate? That they're responding to as he put it legitimate "shallow politics, performative casting, and and tone deaf writing" (this is the point I stopped watching the video) instead of knee jerk misogyny and racism? Because that's what the excerpt he highlighted is obviously discussing as a risk. So either he thinks that those groups don't exist or that all consumers are legitimately part of those groups. Or he's just misrepresenting some bullshit he read from their annual report for rage bait.

[-] FartMaster69@lemmy.dbzer0.com 13 points 1 week ago

Legendary Drops is an anti-woke grifter who pretends to be “non-political”.

[-] roguetrick@lemmy.world 10 points 1 week ago* (last edited 1 week ago)

That would explain him getting in a tizzy over that excerpt then

Legendary Drops: The Worst "Non-Political" Gamer says you're largely correct

[-] CosmoNova@lemmy.world 5 points 1 week ago* (last edited 1 week ago)

I noticed something was off when looking at the childish comments of the video and although it started out normally it quickly began hinting at the same anti-woke bullshit talking points they always try to apply to everything that doesn‘t match their twisted, self-enforced and ultimately self-contradictory world view. It‘s a terrible video by a terribly bitter loser who couldn‘t figure out why Ubisoft and other AAA companies are failing when it‘s spelled out for him to save his life. No idea why that even gets posted here and users are certainly only upvoting it here because they only read the title but I find it fascinating how we found the guy who could run Ubisoft even faster into the ground than it‘s current lead.

[-] kureta@lemmy.ml 15 points 1 week ago

How can consumers be a problem in a capitalist, free market economy?

[-] commander@lemmy.world 9 points 1 week ago

Ubisoft has been run by assholes for at least 20 years

[-] lime@feddit.nu 3 points 1 week ago

it's a family business. they've always been run by assholes.

[-] Katana314@lemmy.world 9 points 1 week ago

I mean, I just take it in the tone of voice people use to congratulate communities for positive community impact.

“Look at how clean this river is now! So many members of the community showed up to contribute, and I’m proud of you all! You did this!”

[-] hunnybubny@discuss.tchncs.de 6 points 1 week ago

Ubisoft. Dont worry, it is going to drip down any second now.

[-] Jumi@lemmy.world 6 points 1 week ago

Got invited to the Anno Closed Beta, that garbage wouldn't start even after multiple tries

this post was submitted on 25 Jul 2025
237 points (100.0% liked)

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