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[-] WatDabney@lemmy.dbzer0.com 145 points 1 month ago

As intended.

First they're going to collapse the ad model by eliminating most clicks.

Then they're going to put all of the information they've been scraping from the now-bankrupt websites behind paywalls.

[-] cecilkorik@lemmy.ca 75 points 1 month ago

Joke's on them, I've already been working on that for decades. *pats ublock* This baby can bankrupt so many websites and I always hoped it could collapse the ad model completely.

In all seriousness, it's becoming increasingly clear that we're eventually going to have to build a new, free internet out of the wreckage of this one once the corporations are done with it. Technically it's already there, nascent but ever so slowly growing and taking root, hiding in plain sight. Like the so-called dark web of tor, it already exists in parallel to the existing structures of the internet. Call it the deep web, the indie web, nostalgia web, unsearchable web, I've heard countless terms and most of them aren't terribly accurate, but the web doesn't need ads and google search to exist, it never did. It just needs humans, which despite the best efforts of big tech many of us still are, communicating directly with one another and documenting our billions of lifetimes of diverse collective experiences and knowledge.

We are the wealth of information in the internet. Corporations don't own it. We are it.

[-] WatDabney@lemmy.dbzer0.com 13 points 1 month ago

Very much yes.

I have this great visual image of the corporate web, marked by neon signs and billboards and holographic ads, populated entirely by bots talking to each other while the humans sneak away, giggling and shushing each other.

[-] handsoffmydata@lemmy.zip 12 points 1 month ago

I see your ublock and raise you Pihole.

The internet has always had ads, some of the most obnoxious were those mid to late 90s banner ads with sound. I’ll never forget loading a random page and my speakers screaming: Helllllloooooooooo.

[-] Anti_Iridium@lemmy.world 8 points 1 month ago

I genuinely forgot about the ads with sound.

I don't miss them.

[-] chellomere@lemmy.world 3 points 1 month ago

Porque no los dos?

[-] bridgeenjoyer@sh.itjust.works 9 points 1 month ago

I've been wondering how we can build a new underground net that is just the internet of 2002, but with more bandwidth. Somewhere normies can't access easily and with a bad ui so they don't want to.

[-] ayyy@sh.itjust.works 7 points 1 month ago

Kagi has a “small web” filter that brings this back to an extent.

[-] neblem@lemmy.world 5 points 1 month ago* (last edited 1 month ago)

Marginalia.nu does too with similar additonal filters like Tildeverse and Forums.

[-] balder1991@lemmy.world 2 points 4 weeks ago

Marginalia should be one of the most important things to preserve, in a similar importance to Wikipedia.

[-] Natanael@infosec.pub 2 points 1 month ago
[-] logicbomb@lemmy.world 18 points 1 month ago

As intended.

Yes. The secret to telling what a search engine wants you to do is whatever is on top of the search results.

You and I might scour the results to find the exact best results, but most people simply look at the very first thing they're presented with and call it a day.

When I saw all of the search engines putting AI answers first, I knew they were intentionally trying to stop people from clicking through.

[-] lagoon8622@sh.itjust.works 9 points 1 month ago* (last edited 1 month ago)

I'm not sure I fully understand the play here. Like, what's the grand vision? Fewer click-throughs == less ad impressions, no? They just want you to see the AdWords ads only? I'm not sure it's a fully-baked idea. I'm not convinced they can really create a moat around all information on the web

Would welcome any additional insights

[-] MacStainless@piefed.social 15 points 1 month ago

It's to keep you on Google as long as possible. Google doesn't care about ad impressions off-site. Look at it this way:

You search for something and AI surfaces full answers to you at the top. Now, Google can "alter the deal" in the near-future where "sponsored AI results" come into play and are incorporated into The Answer. THAT is the gold mine. Right now (and forever) it's been about being on the first page of results and now it's about being the first result "above the fold" so people don't even need to scroll. This is going to change to be the "AI answer" so your website / product / service is mixed into the answer. Pay-for-play just like everything else.

This method will rapidly train users to just search, view AI results, then click through those paid results or move onto something else. Those AI incporated impressions will make Google money and the possible click-through from the AI answer will yield more money.

Companies are already working to optimize so AIs will recommend their products and services when people ask things like "I'm going on vacation to the mountains for a week. What gear would you recommend?"

[-] lagoon8622@sh.itjust.works 3 points 1 month ago

Makes sense, thanks. I guess I just wasn't cynical enough to see it right away

[-] jjjalljs@ttrpg.network 13 points 1 month ago

Google probably wants to keep you on google.com, where they have ads. By doing the AI stuff, you never click through to someone else's page. They get 100% of the interactions and can sell all the clicks.

It's monopoly stuff. They should be stopped, with whatever box of liberty is needed.

[-] ori@hj.9fs.net 12 points 1 month ago

Why would they do that, when they can charge advertisers to bias the LLM? How much do you think Adidas would pay to have their products advantages mixed into any response about sports gear, undetectable?

CC: @mesamunefire@piefed.social

[-] dastanktal@lemmy.ml 80 points 1 month ago

The internet was never designed to exist in a capitalist hellscape. It was designed for the free sharing of information by people putting random servers on the network.

[-] Zak@lemmy.world 34 points 1 month ago

Google pushed out competitors using partnerships only they could afford, then intentionally made search worse so people would see more ads.

[-] Zephorah@discuss.online 32 points 1 month ago

Enshittify search to the point of it being nearly useless. Then introduce a little bot to find it for you. Predictable.

[-] nondescripthandle@lemmy.dbzer0.com 30 points 1 month ago

Any hope this takes SEO out with it, or are we just going to get to a point of PR companies flooding AIs with data to benefit their clients?

[-] TeddE@lemmy.world 16 points 1 month ago

The original Google algorithm was powered by establishing 'reputation' by the number of links to that page. Would be cool to see an algorithm that started with that analysis, but also weighed pages by their Erdős distance to your Fediverse account(think 6° of Kevin Bacon) - basically much higher scores for links from you, higher score for links by your friends, moderate boost for friends of friends, etc.

[-] cmgvd3lw@discuss.tchncs.de 17 points 1 month ago

Some websites now are really shit. Won't load unless you allow JavaScript from 15 different domains, cookie consent, terrible privacy etc.

If I want to know things like what 10 kmpl in mpg, I often use DDG snippets.

[-] bridgeenjoyer@sh.itjust.works 3 points 1 month ago

12ft.io would like a word. Makes the internet usable again.

[-] imrighthere@lemmy.ca 20 points 1 month ago

Is that word 'gone' ? That place was shut down a week ago.

[-] Grizzlyboy@lemmy.zip 13 points 1 month ago

I’ve googled several things recently, the AI shit really sucks! It’s fine if you’re looking for something basic, like translations of words and what not. But if it’s something more specific it’ll easily bullshit you and claim it’s correct.

[-] daellat@lemmy.world 2 points 1 month ago

Yeah not using Google but duck.ai gave me some claim about a product I was looking up that had some categories. I asked how many of category x and it said 11 but the product only had 11 in total. Oh yeah oops I have actually no idea how many of category x there is out of 11. Cool, people who trust it would have just wasted money.

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[-] ordinarylove 12 points 1 month ago

right i stopped using "search" that muddles my answers with LLM so how would they get my clicks, they lost the customer

[-] bridgeenjoyer@sh.itjust.works 8 points 1 month ago

I've been liking kagi. Sucks you have to pay.

[-] osaerisxero@kbin.melroy.org 5 points 1 month ago

If you aren't paying, you're the product.

What sucks is that I can't unbundle their AI shit from my subscription

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[-] MacStainless@piefed.social 4 points 1 month ago

Kagi is worth it though. Been paying for 3-months and the ability to search, get info, click through quickly is a breath of fresh air. It's what Google USED to be. Plus it downranks pages with excessive trackers, you can prefer or omit websites from results based on personal preference, and it'll even alert you when websites have paywalled answers. The Kagi free trial is all I needed to be convinced.

[-] bridgeenjoyer@sh.itjust.works 2 points 1 month ago

Ended up subscribing. Holy shit this is a gamechanger!

[-] MacStainless@piefed.social 2 points 1 month ago

Crazy how good it is, right?

Google enshittified so gradually, we never even noticed.

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[-] queermunist@lemmy.ml 4 points 1 month ago

I forsee a future where kagi subscriptions are bought by libraries and that's basically the only place to do internet searching for free.

[-] bridgeenjoyer@sh.itjust.works 2 points 1 month ago

Right back to the old days of having to go to the library to use the internet, but it will be because corpos destroyed all usable info and require a 200 dollar per month th subscription to use their shitty Hitler ai.

[-] ordinarylove 2 points 1 month ago

same actually, Kagi is pretty solid

[-] Not_mikey@lemmy.dbzer0.com 4 points 1 month ago* (last edited 1 month ago)

This study isn't about total clicks, or a drop in traffic to Google caused by people not liking the ai overview. It's about for each Google search that was executed, how often did someone click on a link. Without ai it was 15% and with ai it is 8%. So if anything its proving the customers like the ai overviews and believe they are getting enough from them to answer their query.

Sure there are probably a couple people who see the overview at the top and hate ai so much they leave Google without clicking anything, but those people will probably only do that once or twice before they stop using Google entirely or disable the feature, and thus wouldn't count much in the data about ai overview searches.

[-] ordinarylove 5 points 1 month ago

so i have to flip them off harder somehow 🤔

[-] etherphon@lemmy.world 9 points 1 month ago

One final nail in the open web coffin, just hammer it in there real good. RIP.

[-] MyOpinion@lemmy.today 8 points 1 month ago

Looks like search will be dead soon.

[-] AnUnusualRelic@lemmy.world 8 points 1 month ago

I've switched to startpage and have no complaints. Not that Google has deployed much of its latest crap in Europe, but it's been shit for quite some time anyway.

[-] vermaterc@lemmy.ml 7 points 1 month ago

I'm reading comments on arstechnica and seeing people mad at... what exactly?

The reason I go to web search is to answer my questions. Now it's given to me at once, without need to go anywhere. Is it sometimes hallucinating? Of course it is, but have you really 100% trusted information on the Internet before anyways? I haven't.

You say that ads driven websites are going to stop receiving money. But have you really liked ads driven websites? The same ones whose main incentive is to keep you on the website as long as possible or, in fact, wasting as much your time as possible to sell it to ad companies? The ones that were really worth visiting already changed their business model.

[-] queermunist@lemmy.ml 15 points 1 month ago

Try and guess what happens when websites stop getting traffic.

[-] pineapple_pizza@lemmy.dexlit.xyz 3 points 1 month ago

Thank you, I really don't understand all the complaints on this thread. It's like everyone became really pro advertising lol. If I want an answer to a question(say what internal temp do I need to cook chicken too), then I can easily get it without scrolling through a bunch of ads and articles about cooking chicken.

[-] Maxxie 2 points 1 month ago

At google scraping the internet, putting it in a blender then force-feeding us that goop while selling our eyeballs and data.

[-] redwattlebird@lemmings.world 2 points 1 month ago

Will 'AI' give rise to Internet 2.0?

[-] DrCake@lemmy.world 2 points 1 month ago

But they are making up for the lack of real visits by increasing their scrapping

[-] db2@lemmy.world 2 points 1 month ago
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this post was submitted on 24 Jul 2025
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