Boo hoo, losers. Your device has a power switch. Influencers have a warped and inflated sense of the value they create. They can stop at any time and use their skills in other ways.

Making good content is hard, but ‘good’ content doesn’t have an expiration date. Shallow brain-rot content does and that’s what the algorithms reward.

The entitlement that influencers have is nauseating. There are many creators out there laboring in near obscurity and producing useful content all the time for little or no compensation.

They are tools for Zuck and fools for propping his platforms up. It sounds like a hard slog, but they can stop any time.

My lord the amount of “I have a REAL job” in here is too damn high. I work 8 hours a night, 40+ hours a week, in an automotive plant. My job can be very stressful, and physically demanding. So what?

I don’t sit here and whine about people that stare at their screens (IT, developers, etc) all day. Are they really doing any work? After all, they are not performing physical labor.

How is it that different for people who create content? I’d argue that they do more work, as they have to set up, film, edit and market their work.

See how silly this sounds? A job is a job. Unless you own your own business, you are making money for someone else.

I currently scrub toilets for a living while I'm back at school for a mid-life career change. I work ten hours tonight, my feet are still a bit sore from my shift two days ago.

Suck it up, buttercup, get a real job. I'm not sharing all of this to sound like I'm better, I'm sharing this to show what a significant chunk of people do for a living, Joe Jobs.

Being a social media influencer isn't a job for most people, it's a vanity hobby.

I heard someone talking about a content creator they watch, and how that creator basically can't take a vacation without losing tons of followers and potentially a major chunk of their income.

I’m so glad I was young before this stupid reality happened. I have a regular job and no desire for internet fame.

You can't turn off any job. We all are burning out in this bitch. At least you're sitting at home making videos.

I imagine that being a content creator as a full-time job is much more difficult than most people realize. Also, the modern work environment is a hellscape, and I can’t blame people who want to avoid it. Still, it’s risky as hell - if the platform you rely on changes its compensation policies, you are screwed, and have even less legal protection/recourse than a McDonalds employee.

I wouldn’t expect a responsible person to take on that level of risk without a safety net. If you’re young and childless, then taking that risk is your call, and it’s unfair for me to judge you. If you’re relying on social media to pay the mortgage for your child’s home, though, you’d better have a backup plan and keep it ready.

The responses in this thread are sick. So much vitriol for members of your own class who are just trying to make a living doing what they love and creating things.

Get a better job.

Firstly, let's call them what they are, hucksters.

Secondly, I cannot think of anything I give a shit less about than their burnout at making internet videos of themselves.

If you've talked yourself into a world where you must be on social media, you are absolutely fucked. Get out. now.

Funny. I follow some creators, but if they don't post I'll just check back later, and the content will still be relevant.

If your followers just leave you if you don't post, your content is probably shallow and doesn't really add much value to the world.

The algorithm is also fucked, but you use it to your advantage when you can, so can you really complain about the downside? This is what you choose to work with.

That being said, making good content is hard and really time consuming. So I get that there is stress.

But I believe if you make good solid content that suits you and your style, you don't need to get into a pissing contest with the algorithm. Upload when you want, make what you want and you will attract viewers. They are out there, and they will find you through searching.

I think they should stop.

Cool, I have workplace stress and complete fatigue from sitting in an office dealing with bullshit all day and I don't get paid millions fucking around on YouTube and tiktok. You can't pause any job. Stfu

So they can't keep selling their soul and dignity without consequences.

If your audience will disappear because you go away for 5 minutes you were probably not providing anything of value in the first place

Posting shit on youtube made you tired? Poor you. Go do so real work instead.

first of all these people are basicly making others buy crap they dont really want. second: this is just an article about young workers, who work too much and cant seperate their private life from worklife. could have been an insightful newspiece if it werent for guardian and the usual forced buzzwords.

Lol