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‘You can’t pause the internet’: social media creators hit by burnout
(www.theguardian.com)
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this post was submitted on 05 Jul 2025
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My lord the amount of “I have a REAL job” in here is too damn high. I work 8 hours a night, 40+ hours a week, in an automotive plant. My job can be very stressful, and physically demanding. So what?
I don’t sit here and whine about people that stare at their screens (IT, developers, etc) all day. Are they really doing any work? After all, they are not performing physical labor.
How is it that different for people who create content? I’d argue that they do more work, as they have to set up, film, edit and market their work.
See how silly this sounds? A job is a job. Unless you own your own business, you are making money for someone else.
It's easy to try on that pair of shoes. Those ignorants should go ahead and try building a community, try creating a video with some genuine effort regarding its content and - especially - edit it in an appealing way.
Heck, I was doing some Blender rendering for fun as a hobby and am occasionally recording some demo videos of a project I am working at for my supervisor. Sometimes it takes about two hours to edit a fucking 10 minute video. This is just a huge amount of work. No wonder any creator, who has reached a sufficient level of income, hires editors.
I also think a big part of content creator burnout is the 'everything is content' mindset. If you work in a factory or an office usually you can go home and not be at work any more. When hanging out with your friends or being with your family also becomes content and therefore part of your job, the mental toll clearly becomes unbearable.
Yeah man, that shit can be hard and time consuming.
I used to do a podcast. Each episode was around 12 minutes. I'd spend a good eight hours a week on those 12 minutes, around my actual job, and would get about ten people listening. And you know that within half an hour of hearing it, they've forgotten it and moved on to the next thing in their queue. It's hard to maintain enthusiasm for that.
At least in some cases, it might just be wholesome advice. The fact that you have "a job" and a whole different persona from that and they're two separate things that sometimes intertwine probably brings you closer to us in administrative tasks (in the end, IT is by definition always something administrative rather than actually productive) than me as in an IT guy with an influencer. Because ultimately, your actual identity is your job, and by conclusion, your whole life is performative, which sounds REALLY exhausting
Lol, what?
Might as well say mechanics are administrative too
With administrative, I meant that IT is a about information flow - defining rules how data is consumed, transformed and ultimately output. These by definition of a classic business I'd see as administrative.
I agree the wording isn't good, and I didn't mean it as in "anyone working in IT is just performing administrative tasks", but rather that the field of IT is traditionally more of an enabler of other businesses.
The mechanic is usually the actual worker - you run a repair shop - but his spare parts management is an administrative task, and nowadays usually implemented by an IT solution.
But what is being repaired? A machine of some kind? And the machine is operated in pursuit of another actual productive activity, right?
Machines are just about the application of mechanical force in some way, and that in itself isn't an end goal. Instead, we want that machine to move stuff from one place to another, to separate things that are apart or smush/mix separate things together, to apply heat or cooling to stuff, to transmit radiation or light in particular patterns.
Everything in the economy is just enabling other parts of the economy (including the informal parts of the economy). Physical movement of objects isn't special, compared to anything else: kicking a ball on TV, singing into a microphone, authorizing a wire transfer, entering a purchase order, answering a phone, etc.
I'm not seeing a real distinction between an IT consulting business and a heavy equipment maintenance/repair business. The business itself is there to provide services to other businesses.
My point was not only that aspect, but also about the fact that input and output of the task is information. And while information itself can be a "product" or be provided as a service, in most cases, it's not.
But anyhow, I feel like I'm overexplaining myself over a term I said wasn't good.
Sure, but my point is that the same is true of physical machines. People don't want working machines for the sake of working machines. They want working machines to actually do something else, to output a "product" of that machine's operation.
And viewed in that way, information services are as much a standalone "product" as maintenance/repair services. Information services account for trillions of dollars of economic activity for a reason.
I’m not sure I understand where you are going with that. Performative? Exhausting? The hell are you trying to say?