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But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

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[-] WrenFeathers@lemmy.world 5 points 2 hours ago

He said, in his best human voice.

[-] PunkRockSportsFan@fanaticus.social 4 points 4 hours ago* (last edited 4 hours ago)

not this human

sent from my pinephone

[-] Hadriscus@jlai.lu 5 points 5 hours ago

Ah ! so when do they roll it back ?

[-] pastermil@sh.itjust.works 12 points 9 hours ago

And we're supposed to take his word for it?

[-] SCmSTR 6 points 8 hours ago

So he wants it to be a huge testing grounds with ai for anybody that uses it, got it.

Use the platform? You are talking with and training AI.

[-] Ledericas@lemm.ee 3 points 2 hours ago

he wants to be facebook essentially, also like to point out that reddit bans the word facebook and FB.

[-] SCmSTR 1 points 1 hour ago

Ewwww why (besides the obvious lack of moral-compass greed) would you want to be Facebook?

[-] anothercatgirl 1 points 8 hours ago

Yeah a lot of subreddits already full of AI-generated slop

[-] Blackmist@feddit.uk 26 points 18 hours ago

I'm guessing he hasn't browsed his own site recently then.

Probably nothing there to interest him since they banned /r/jailbait

[-] barneypiccolo@lemm.ee 26 points 22 hours ago* (last edited 22 hours ago)

Maybe he shouldn't have permabanned all of us power users after the Inauguration. He might have some active humans posting if he hadn't let the DOGE Goblin intimidate him into firing all of his best posters, the ones who built Reddit into what it was over the past decade. WE were Reddit, not bots, and now we're gone, and only the bots remain.

Good job, Spez.

[-] Ledericas@lemm.ee 1 points 5 hours ago

they were already on the 4th purge by the time i was permaban in feb, from nov-5th. and then im guessing they switched to using more insidious shadowbans, so people wont notice huge drop in users at once if its done randomly by AI, and shadowbans to alert the accounts that they are banned too.

[-] pelespirit@sh.itjust.works 11 points 19 hours ago

I'm glad he did, I like Lemmy so much more.

[-] stoly@lemmy.world 4 points 18 hours ago

People here don’t commonly wish for your death while insulting your grandmother. It’s peaceful.

[-] Hadriscus@jlai.lu 1 points 4 hours ago* (last edited 4 hours ago)

I've had something close to this coming from the good folks of hexbear when I said I was french. Apparently I am barred from talking about imperialism because of my citizenship

[-] TriPolarBearz@lemmy.world 2 points 7 hours ago

I hope you are enjoying life, and your grandmother is a wonderful lady.

[-] melsaskca@lemmy.ca 13 points 23 hours ago

"Trust me!" says yet another capitalist.

[-] rozodru@lemmy.world 15 points 1 day ago

...with AI admin and moderation. Anyone who's been banned from reddit will tell you that, hell it says as much in the message they give you. I was banned once for saying "slava ukraini" which according to my ban was a direct attack at a minority (apparently russians are a minority according to reddit bots) and then another for asking how long before citizens begin shooting at ICE agents which, again according to reddit bots, was inciting violence on a minority (ICE agents are now also a minority according to reddit).

the vast majority of posts and comments are bots. the obvious reposts with misleading titles to generate karma to allow said bots to have enough karma to then post on various other subreddits to push whatever bullshit agenda or product they want to push.

[-] Ledericas@lemm.ee 1 points 5 hours ago

im on the forum where people are doing that, pushing thier products, and businesses. but reddit only went after these users, and not propaganda bots.

[-] Almacca@aussie.zone 43 points 1 day ago
[-] D_C@lemm.ee 15 points 1 day ago

Wow, that's a bit unfair. What has he ever done to show he's a lying, money grabbing, scummy piece of shit?

[-] boonhet@sopuli.xyz 4 points 1 day ago

Remember how corporations are people? Well, bots can be human if you pay enough.

[-] RememberTheApollo_@lemmy.world 33 points 1 day ago

If we don’t look for bots, there aren’t any. Sounds more republican every day. If we don’t record covid deaths, there aren’t any.

[-] forkDestroyer@infosec.pub 4 points 23 hours ago

Any text based sub hitting all regularly is full of AI slop and sensational stories. Wouldn't be like this is Aaron were still around.

[-] Tramort@programming.dev 175 points 1 day ago

Starting when?

That ship has sailed.

[-] UnderpantsWeevil@lemmy.world 77 points 1 day ago

The ship was never at that port.

Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

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[-] Kirk@startrek.website 28 points 1 day ago

I know he's just selling the platform to AI companies, but it's an odd take considering they've been moving away from being a message board and towards being just another content feed for years now.

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[-] picnic@lemmy.dbzer0.com 4 points 22 hours ago

no one cares

[-] wanderwisley@lemm.ee 46 points 1 day ago
[-] Sho@lemmy.world 16 points 1 day ago

Fuck, can this loser just fuck off into oblivion already?? You got your money pig boi now piss off!

[-] stoly@lemmy.world 6 points 18 hours ago

It’s like Zuck. Why do you keep at it? You won already. The answer is that they are deeply flawed people who needed to go into therapy decades back.

[-] Sho@lemmy.world 1 points 16 hours ago

Yeah there's something deeply wrong with them

[-] BetaBlake@lemmy.world 48 points 1 day ago

Half of the comments are from bots and everyone gets autobanned.

Reddit is quite literally on autopilot

[-] Ledericas@lemm.ee 4 points 1 day ago* (last edited 1 day ago)

It's being propped up by AI and bots currently, at some point he must've realized that he banned too many people, and he couldn't openly unban them to restore the numbersz so he went the Meta route

[-] ef9357@lemmy.world 13 points 1 day ago

And the other half are re-posts.

[-] SirMaple__@lemmy.ca 26 points 1 day ago
[-] angstylittlecatboy@reddthat.com 13 points 1 day ago

Ironically the fact that Star Trek is the one of the only specific media franchises that can maintain an active community on Lemmy explains it.

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[-] Mwa@thelemmy.club 3 points 22 hours ago* (last edited 22 hours ago)

shitddit ceo is lying

[-] RvTV95XBeo@sh.itjust.works 38 points 1 day ago

brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots

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[-] RampantParanoia2365@lemmy.world 2 points 22 hours ago

(And bots.)

[-] Tronn4@lemmy.world 33 points 1 day ago
[-] nucleative@lemmy.world 11 points 1 day ago

It's really wild that the guy who co-founded Reddit is so universally hated by the users.

Talk about having completely lost touch.

[-] Ledericas@lemm.ee 5 points 1 day ago

He started groveling to musk, when Xitter was bought

[-] samus12345@sh.itjust.works 18 points 1 day ago
[-] pelespirit@sh.itjust.works 48 points 1 day ago* (last edited 1 day ago)

He didn't say entirely or how many, lol. If there's 2 humans writing, it's technically still, "It's the place you go when you want to hear from people."

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[-] DrSoap@lemmy.world 12 points 1 day ago
[-] Stern@lemmy.world 7 points 1 day ago

meanwhile in the average comment section there...

[-] magnetosphere@fedia.io 18 points 1 day ago

Woah. A pledge from a CEO. There’s no way this is meaningless PR bullshit. We better take it seriously.

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[-] NatakuNox@lemmy.world 25 points 1 day ago
[-] phutatorius@lemmy.zip 2 points 1 day ago

What's Bezos got to do with this discussion?

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this post was submitted on 26 Jun 2025
332 points (100.0% liked)

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