I think wider is better so you don't have to unhinge your jaw like a snake to eat it.
I get bigger burgers not for more food but for more satisfying bites. A tall stacked smash burger or a juicy pink tall burger are way more satisfying to bite into
As a sophisticated man of discriminating taste and impeccable manners, I eat these crazy tall burgers with a knife and fork. Just kidding, I use a knife and fork because they are too tall for my mouth and too messy for my beard.
You could also just have 2 regular sized ones or stop being such a fat ass.
This is a dumb response. Wider is easier to fit in your mouth and doesnt fall apart. Taller is just a mess and challenge to eat
TLDR: it's not a volume issue, its a distribution
That is the point of the meme.
It's a reference to the third-pound burger, and how consumers thought 1/3 was less than 1/4.
Exactly. Where I used to work there was a greasy cafe type place around the corner and the baps got wider the more stuff you ordered. If you ordered the Full Monty the burger bap was wider than my head. MY HEAD.
You're damn right I would order it every time I went in. It was glorious...and very unhealthy, but also glorious.
Thanks to pizza, even Americans are familiar with the concept of wide
But how many people know that a pizza x times wider is x² times more pizza?
Except in Chicago, cause you know.... Deep dish.
But wider = more taste surface. See smash burgers. Taller is just... more burger to toppings ratio. Diminishing returns, imo.
Smashburgers are about hijaking the Maillard reaction. Thinner meat means more browning.
So the ideal burger is basically the size and shape of a pancake.
A quesadilla.
Nah. If you put two plates in front of me and one had a regular burger on it and the other had a burger that was as wide as the plate itself, I'd pick the one that most accurately reflects how much I hate myself at that moment.
Schlotzky's proved this out decades ago.
In my boyfriend's hometown they used to have this restaurant that served this thing called a hubcap burger
And it was indeed, wide enough to be the hubcap of a car, while being basically flat.
There was a Hubcap Grill in Houston that had the best burger in a city that has a lot of great burgers.
They say they named it that because of a method of cooking a burger on a skillet, where you place a metal plate over the beef as it cooks to reduce splattering. The joke was that the burgers were so big that they needed to use a hubcap instead of a plate. And it was pretty close to true. Those burgers were massive and incredible.
They still have a few locations, including one in Hobby airport. But the original, which was a hole in the wall in downtown Houston, was the best.
I disagree with the glasses part as counterargument. Pizzas are sold by diameter in places that offer large and small - some even do medium. I also believe it would be nicer to have wider burgers instead of taller
Well that only works because pizza is a 2 dimensional food
Counterpoint - pizzas are sold by diameter, but pretty much everyone I know underestimates how diameter corresponds to actual pizza size and think a 16" pizza is twice as big as an 8" pizza instead of four times as big, which it actually is. Meanwhile, a burger patty that is twice as big as another one is actually twice as tall, while one that is wider is only about ~41% wider. Vertical dimension is more intuitive for the overall mass difference.
Just sell by patty weight.
Until you start selling a 1/3 lb burger to outcompete the 1/4 lb burger, but people are "4 is more than 3!" so your marketing fails...
Them later advertising it as 3/9ths is pretty funny though.
"The one on the right is better because the thingy is lifting it higher and the arrow is pointing to it!" -- idiots, probably
Could just switch to grams. Selling by fraction is the problem not by weight itself.
I say this as an American, but these are Americans confused by the concept of fractions. Using grams would likely terrify them more.
And a 1/4lb is 4 oz, which sounds too small (compared to 8-10oz steaks that some people consume). So a 5.33 or even 5.5 oz burger doesn’t sound much bigger.
But a third is less than a quarter!
At a certain point you have to cut the burger like a pizza though
But you dont have to dislocate your jaw ro eat it :)
Mmmh, pirger.
AKA people are idiots.
Never forget that the 1/3 pounder failed because people were too dumb to realize that 1/3 is bigger than 1/4…
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