Spoiler: if you don’t advertise at all, people won’t play your game

Also:

Its an enormously overproduced Overwatch clone with zany characters that seem to be going for Guardians of the Galaxy, an art style that is basically just bizarre, and gameplay from a decade ago.

Sony wanted their own Overwatch, after seeing its success, then spent a huge amount of time and money developing it, and this is what they came up with.

Oh, right, it isn't free to play, costs 40 bucks, and then also has an astounding amount of microtransactions.

EDIT: Based off of current active player count, Concord has cost approximately $200,000 dollars per active player to produce.

Better hope they are all omega class hyper whale spenders, I guess.

It’s a new game in which you play two folk musicians from New Zealand. You start off in a small NY apartment trying to get gigs and establish a relationship with an official at the local New Zealand consulate who later becomes your band manager.

It cost $4-billion dollars to develop, utilizes the F-14 Tomcat game engine from GameBoy Advance, and is expected to generate tens of dollars of revenue for Sony Corp.

Yeah, hadn't heard about it until today either. But Steam also kind of torpedoed their launch by lifting their NDA for Deadlock on the same day. Not sure how similar they are, but that'll grab most of the attention from gamers right now.

I think Valve would disagree.

~60k players on Deadlock yesterday, ~100k today. Probably more tomorrow. It's still in playtest.

Yep, first I’ve heard of it

they showed it off at the May 30th state of play, and thats about it for advertising. if you were a pc player and didnt watch sonys presentation, you likely would have never known

I only ever saw one ad for the game, on my PlayStation, the day before it came out and even then I couldn't tell what it was. Is this a game? A movie? A TV show? The trailer fucking sucked at actually advertising what it was. No gameplay, no mention that it even was a game. It just seemed like a scene from an animated show for tweens.

I have, but only from this.

https://www.eurogamer.net/spare-a-thought-for-poor-concord-a-kind-and-earnest-shooter-sent-out-to-die

here's Jesse Cox going through the exact process except he predicts it too: https://youtube.com/shorts/l8kq4rIc10g

From what i saw from the game it just looked super bland and boring. No one looked interesting at all, it didn't pop, if someone told me it was a passion project from a 3 man dev team i would've totally believed it.

Did you try using the search term "concord"? It's the first game to pop up when you do.

The price tag is likely to try to slow the bleeding when the writing was on the wall.

Yeah, the "diversity" (aliens and shit, really? You want to tell me they're targeting the "diversity" crowd with non-humans?) is not the reason for this failing. It's a generic $40 live-service game. That market is far too over saturated. Plenty of people like and buy games with diversity, although they have to be good games first and foremost. It's just a way to help your game appeal to a larger audience, but it has to appeal to anyone first. This doesn't.

What planet do you live on?

I just don't understand the insistence on targeting the woke demographic instead of core gamers. They've repeatedly shown that they are masters in the complaining department, but when it comes to buying diversity-infused games, they are a no-show.

It looks like its simply a bad game.

Concord is ranked in the 25th percentile of games scored on OpenCritic.

https://opencritic.com/game/17198/concord/charts