Do it! Then, do every single major conglomerate they've allowed to form over the last 30 years

invest in Sherman Antitrust Act memes now

Maybe if all their shadiness hadn't been allowed in the first place they wouldn't have been able to become a monopoly.

But please, I beg of you, do Adobe next.

Don't 'break it up', nationalize it, and do the same with all these other giant corporations.

Profits could support UBI instead of encouraging billionaires.

Do it do it do it do it do it do it...

Smash them with a hammer. Google should not exist as it is. Not for decades.

Break up AdSense, chrome, search, android, shatter them all into separate companies that can stop selling out literally every waking aspect of life as their sole business model.

Best news I've heard all day! Break up Meta, too, while you're at it!

Don't stop with them

Separate the search engine from anything that stinks of advertising so it can return to what it’s supposed to do: return the most relevant results.

Because even appending udm=14 only gets rid of promoted links and in-page advertising, it does f**k-all to correct manipulated search results.

Not sure how that would work...

I'm old enough to remember the breakup of Ma Bell and the way that worked was the creation of a bunch of regional telecom services, that's not going to work on the Internet.

I guess they could mandate spinning off Android, but that's not really the problem addressed in the antitrust case, is it?

Maybe split the AdWords side from the Search Engine side?

What about Microsoft and Facebook?

I so want this to happen, but at the same time I'm scared that Samsung or whoever will buy AOSP and enshittify it completely

Will the old method of breaking up a company work enough on modern tech companies? Will the 2nd best map software ever catch up in market share?

Will this work out for consumers if other tech giants like Apple, Microsoft, or Amazon, etc. aren't also broken up simultaneously? Won't Google's assets just get sucked up into another existing monopoly and we'll be right back where we were but with one less choice than before?

I'm genuinely curious.

Fully support the action, don't know how the timing works...

Best case, you only start to basically outline what this looks like before the election. Worst case, you enliven the complacent, left-centrist billionaires to vigorously join in with the perpetually batshit right wing billionaires to get trump in to "live to fight another day" with the reasoning of, "we need to save ourselves first, then we'll deal with trump when he goes full fascist" and then they either won't be able to or won't care to because they won't want to upset their share price.

So they're breaking up Google but giving Intel more free money after it cut 15k jobs?

PBMs/healthcare conglomerating needs to be looked at as a top priority

And this Kroger Albertsons thing needs to be stopped for good

It would probably do Google a world of good, depending on what gets split or spun off. A lot of Google products have unrealized potential that’s hamstrung by poor leadership and privacy issues. Maybe at least some of their products will be able to thrive on their own.

A tiny bandaid on the capitalism that's literally destroying the planet.

The people here who 1) think a breakup of Google will actually happen, and 2) think that a paid subscription model for a search engine have all been spending too much time in their Linux bubble.

If Google did this, everyone would just switch to Bing, or open AI's new thing they are making. The general public will not be on board with that.

I don't hold my breath until they really do it.

NY Post

Going to need a much better source than this.

Cool. Take their search stuff, open source all the software, spin out an account service and 6 baby search engine companies.

Do the same with each of their massive properties.