Even if it comes down to a browser addon placing a black rectangle over the video and muting browser audio when an ad plays, I'll be choosing that over watching ads.
I wouldn't even mind the ads if they just played maybe one per three or four videos. That would still bring in a massive amount of money without pissing everyone off.
Instead we get up to two ads every couple of minutes.
It's all about blatant greed.
Honestly, I am surprised it took them this long. This technology has existed for a while, there is even a standard for it (see: SCTE-35).
The harsh truth of the matter is that YouTube is a victim of its own success. The sheer scale of what is needed to keep the platform running at its current level of activity is something that I think most people don't give a second thought to. It requires a truly astonishing amount of technical expertise, infrastructure, monitoring, throughput capacity, not to mention sheer compute and storage, to keep it running. And that is considering the technical side alone, never mind the business that has evolved around it
All of the above costs money. A lot of money. So much money that only a shitty mega corporation with no moral scruples would ever be able to afford to run the platform, let alone turn a profit. And so here we are.
There are niche alternatives like PeerTube, but in practice it is currently in no state to be a drop in replacement. If the fediverse had to deal with the amount of traffic and content from YouTube in its current state, it would collapse immediately. This won't change until the user base begins to increase, but to do so requires an incentive for people to jump over. And sadly, far too many people just don't care enough about avoiding ads to do so.
I think in the long term there will be a reckoning; no matter the size of your platform you are not invulnerable to change. Nobody back in the early 2010s could foresee Twitter falling from grace, and look how that turned out. YouTube will eventually die, the only question is who will be footing the bill for what replaces it.
In the meantime, if you're unable or unwilling to deal with YouTube's ads, or pay to skip them, then just don't engage with the platform at all. Read a book. Touch some grass. They haven't found a way to monetize that (yet).
If the fediverse had to deal with the amount of traffic and content from YouTube in its current state, it would collapse immediately.
The Fediverse would be a very different place if it was hosting anything remotely close to YouTube tier traffic. FFS, how much of the Fediverse is even outside English speaking countries? None of our systems are getting bombarded with hundreds of gigabytes of Good Morning messages like Whatsapp is dealing with in India, for instance.
So much of the content on these big services is both trivial in terms of audience and enormous in terms of relative file size. My sister-in-law sent me a thirty minute compilation video from their latest summer vacation, which she hosted to YouTube. That video is going to get maybe five views, unless one of us goes back to watch it a second time. How much is it costing YouTube to host and stream? Obviously far more than what they make from any of us.
Now scale that up to millions.
The Fediverse isn't trying to do anything remotely like that.
All of the above costs money. A lot of money. So much money that only a shitty mega corporation with no moral scruples would ever be able to afford to run the platform, let alone turn a profit. And so here we are.
Or that’s what we’re led to believe. Someone could say the same for an OS, but we have many open source alternatives. We need an open source alternative to YouTube, and perhaps with some innovation that may be possible. You don’t need storage, for example, if content is just streamed in a p2p manner, even with a time delay so people can watch something whenever
Edit: some context https://en.m.wikipedia.org/wiki/P2PTV
For the idiots downvoting explain why, or I’ll just believe you’re YouTube shills
Your equating the software development with the running costs.
People have made OS and people have made YouTube alternatives. But that's nothing compared to the quantity of servers, networking infrastructure, storage, power usage, and labor to maintain and update it.
P2p isn't a valid alternative because that's just shifting costs onto your users. Just because a central entity isn't taking on the burden of cost doesn't mean the cost isn't there.
Pictures and text are rather low usage, both in storage and networking but video isn't. Especially when millions are watching videos at the same time.
For the idiots downvoting explain why, or I’ll just believe you’re YouTube shills
Fuck you.
All this enshittification might be good for me. I think i might start reading more books instead of watching youtube. Fuck you google, I'll never buy yt premium nor watch you ads.
Yeah that's what I did when reddit shit the bed. I'm spending the free time with books and getting back into gaming. It's an improvement really.
If they do that and Adblock doesn’t work anymore, the solution is quite simple - stop watching YouTube. Sure, there will be some content creators that I will miss. Maybe it will be time to move to Nebula.
Nebula is paid, you can also pay YouTube and remove ads.
Nebula is cheaper but it also has a very small fraction of the content that YouTube has. So I really don’t see why moving to another paid service with less content is a solution for anyone.
Nebula has most of the content creators I would pay money to support, and more of that money would be going back to them.
it hurts so much that it is VERY hard to replicate youtube given the insane upkeep costs. I would leave in a fucking heartbeat but so many good creators only post there
This is where we need to start harnessing AI for our advantage rather than corporations. Have it scan the videos as it buffers and automatically remove the ads.
I've decided I'm going to do freelance ads for free for exposure on a comment by comment basis while I drink this refreshing iced cold Coca Cola.
That sounds like the perfect beverage to keep my reactions razor sharp while I enjoy the split-second thrills of playing League of Legends with my attractive, ethnically diverse friends.
It was about time, was always strange that Twitch did it first, and just like over there I'm hopeful some clever people will still make scripts capable of blocking ads.
Creation of a derivative work without author's consent solely for the purpose of monetisation - sounds legally dubious to me as you couldn't claim fair use.
You think Google didn't already think of that? From Youtube's ToS:
Right to Monetize
You grant to YouTube the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access). This Agreement does not entitle you to any payments. Starting November 18, 2020, any payments you may be entitled to receive from YouTube under any other agreement between you and YouTube (including for example payments under the YouTube Partner Program, Channel memberships or Super Chat) will be treated as royalties. If required by law, Google will withhold taxes from such payments.
A funny thing. I used the "Ad Nauseam" adblocker for a time. This adblocker's gimmick is that it clicks the ad while hiding it from the user to cause monetary damage to the advertiser. It also collects the ads and displays them in an "add vault". I did browse the add vault from time to time.
Damn! I wonder if yt-dlp will get a workaround for this.
It might be doable automatically. If they inject the ads at the time of viewing and not before storing the video, then it's possible that two downloads just a few sconds apart will have different ads. So if yt-dlp downloads twice and compares the two files, theoretically it can get a pretty good idea with high confidence of what content is ad and what content is... well... content.
That technique of course would require multiple downloads of the same file, but yeah. I suppose yt-dlp could also keep a backlog of "fingerprints"/"signatures" of ads its seen in the past that can be used to remove ads from later downloads with the same ads without having to download twice.
Also, even absent such a technique as what I just described, programs like NewPipe and such will still probably allow for manually skipping ads where I'm sure the official YouTube app or the web interface would deny/prevent skipping.
Edit: Actually, it also occurs to me that in order to make ads not skippable, the server will have to send messages to the *official clients saying "and here's the portion of the video you can't skip." In which case yt-dlp or NewPipe or whatever could just be like "oh, cool, that's the bits I need to skip atuomatically." And if the server doesn't send that metadata, then all ads will be skipable on the official clients. (Though I guess I'm assuming that they'll move exclusively to these injected-into-the-video-stream ads and away from the ads as they work now.)
So if the ad is injected directly into the stream does that mean users don't need an ad blocker and can just fast forward through the ads? I'm fine with that.
If it’s part of the video, and one can always skip in videos, couldn’t people skip this as well?
If they use some blocking, then ad blockers will just become skip enablers.
Having to fast forward a bit when you click on the video seems doable. But what if they put it at random spots in the vid?
I'm curious how this will affect creators. Now it is very obvious when YouTube is displaying an ad vs the content creator doing an ad read. If it becomes less obvious where the ad is coming from by injecting it into the stream, I wonder if they're hoping to shift some of the perception of excessive ads off of them.
This isn't really representative of how server side ad injection works, it doesn't imply anything being different about the UI when it comes to ads. Many of your favorite streaming apps use SSAI, you still get the ad indicators.
It's just that the content and the ads are both coming from the same source, so that makes it challenging to block ads by deny-listing ad serving domains, the same infrastructure is serving both.
Stop this tantrum throwing and just buy premium.
Hosting/streaming videos is not free.
If you watch yt at least 10 hours a month then it's good deal.
Stop this tantrum throwing and just buy premium.
No. I don’t think I will.
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YouTube used to host and stream videos for free, without ads, for years.
They operated at a loss just for this reason. Years of loss revenue to trick people into using the service and building a user base only to pull the rug out from under us and go ad crazy. They did this to themselves, we got used to being ad free so now they think we will just roll over and accept the ads. Too bad there wasn't a way to sue companies for operating at a loss on purpose to artificially create a market then fundamentally change the product after the fact but as it was a "free" service there is only one stakeholder.
I wouldn't piss on Google if it was on fire. They will never get another cent from me. They are a charter member of the Tech Axis of Evil.
Took me less than a minute of googling to find "hey, I'm paying for premium, why am I seeing adverts?" and it turns out there are a whole pile of exceptions that means YT can show you ads even when you're paying them not to.
They're not getting a penny from me while they host hate on their platform, for one.
Second, fuck em. Am I supposed to care about Google? The company that routinely ruins everything good in every product they've ever had? Am I to assume their bullshit ends once they get my credit card?
I paid good money for Google Play Music for years only for them to destroy it. I paid for Google Drive for years only for them to break the desktop syncing functions. I've been paying for Android since it started, and they have routinely broken my ability to use my own phone the way I please, and now they actively punish me for it.
And you want me to keep paying them?
Nah. I'm not helping them. If they can't afford to host it for free, fine. Let it burn.
Youtube is already being paid in my data and I support the creators I watch already. So no thanks.
Thing is, ads are fine, ads that are mandatory and break the experience are antithetical to the very notion of user centric media. This is not a linear broadcast medium.
Enshittification
What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.