Brilliant marketing tbh, it'll get people taking about a lot.

It's provocative! It gets the people going...

I've just spent 20 minutes playing this and ragequit on the third level. It's entirely possible that it's much easier to control on an actual Gameboy, but for keyboard it's...challenging.

Fun though.

Y'know what? It's actually not a bad game for what it is!

I really want the 90's to come back. I'm all for stuff like this.

On a related note, the stranger things tie in mobile game was about 300x better than it had any right to be

Anybody else remember Global Gladiators on the Sega Genesis? It was a McDonalds tie in but actually pretty fun!

I think releasing a marketing game like this in .gba format is great, it's fairly accessible on non-GameBoy hardware and its more interesting than just a basic app/game for a company.

I mean... why not? Sounds like a fun project if you have "fuck you" money