But it's a privacy feature? 🤷

I mean sure, it's easy to read this and go immediate full-on "someone suggested another distroy than arch"-nuclear. But as someone else said, and what is essentially the linked post, this is a feature for those that do not run adblockers.

If you run an adblocker, this feature does nothing for you. Whether on or off. It could not matter any less. You don't interact with ads, so there is no ad interaction to track.

But if you don't run an adblocker - and let's be real here, that's going to be the vast majority of even Firefox users probably - then this is how advertising ought to work, so it's a privacy-enhancing feature. Yes, right now it doesn't do much. But were it opt-in, it could not do much. Not now, not ever.