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How do you say SUSE?
(m.youtube.com)
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Non-Anglophone countries are free to exist and are free to pronounce things however they want. I would be looked at as if I had two heads if I pronounced those things like those non-Anglophone countries. It's about not wanting to be treated like I'm a idiot just for pronouncing things the "proper" way.
You must live with very closed-minded people if people make fun of you just because you pronounce a German company's name like the German company does. That said, be happy and pronounce stuff as you like, it's not like it really matters.
I live in a place where people call things whatever they want to call things, and when enough people call that thing by that pronunciation for long enough than it becomes the default pronunciation. Which is exactly the same as where you live.
A name is not like any other word. It is pronounced the way the entity with the name pronounces it. You can't tell me how my name is pronounced, for example.
To mispronounce a name because you don't know how it's pronounced is fine. But to purposefully mispronounce a name after you know it's wrong... Well if you're concerned with "not looking like an idiot" then we'll just say it's counterproductive.
IKEA in North America pronounces it I-Key-Ah in their commercials. That's directly from the company itself. If they are OK with accepting the different pronunciation of their own name, then why am I expected to say it the European way? That goes for Suse and Asus as well, since they've been called Soos and Ace-sus for years before they decided to "correct" everyone.
"they've been called soos" is not the same as "their name is pronounced soos". If they state it as an acceptable pronunciation (similar to ikea) then that's different. They instead released a video telling people how to say it correctly.
They released a joke video, as evident by the singing and the fact the kids still said it "wrong" at the end. I think they are very aware and understand that people will still call them Soos.
And yet it is still an incorrect pronunciation. You can't dispute that. Just because you will "do what you want to" doesn't mean it's right. Own it - you say the word wrong.
I never disputed it. I said I don't care. They can pronounce it however they want. In regular conversation with people around me, I'll call it whatever I want.