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Shoppers prefer 'vegan' food labels to 'confusing' plant-based terms, according to new survey
(www.veganfoodandliving.com)
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this post was submitted on 14 Apr 2024
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Vegan
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I've got no idea how much the Vegan Society (or other orgs) charges for certification. As you said, plenty of other labels/logos they can use.
I do occasionally see reports of companies labeling a product as vegan when it isn't. Usually from someone not understanding what vegan means (like honey). But those are pretty rare in the grand scheme of things.
Unfortunately I'm not sure how good a case someone would have for misleading claims without any legal definition on what "Vegan" means.
IANAL, but usually if there's no existing legal definition, courts first look to the word's usual and ordinary meaning, which is to say, basically the dictionary definition. So even if they went with that definition over the Vegan Society's, it would at the very least contain no parts of animals, or secretions thereof.