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An advertising industry worker's take on adblockers
(sh.itjust.works)
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this post was submitted on 25 Jan 2024
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My wife works in advertising. Online ads are about building brand recognition. It's affecting it's primary goal by having you see the advertisement. Clicking on the ad is another metric, but it's not necessarily the goal, more of icing on the cake.
The companies/govt agencies have huge budgets to get people to see their message. The big reason the house brand of whatever at the store is 10% cheaper is that brand doesn't advertise. You the consumer are paying for advertising by buying products that are advertised.
That's what someone in advertising would say. Co-branded (store brands) are cheaper because they are not as good as the brand name. The co-brand manufacturing company intentionally makes them with less quality, even if they are literally made in the same factory as brand names. If they didn't, the brand name company would complain and pull their business.
Then there are brands like Nabisco that do everything in house. Oreos are way better than most copies because they have better ingredients and quality control.
No I don't want to hear anyone's spiel about how they think co-branded food is better than brand names. That's your opinion. The facts are that co-manufacturing factories literally adjust their quality based on what the brands pay them.