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Pluralistic: “If buying isn’t owning, piracy isn’t stealing”
(pluralistic.net)
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I feel similarly but one of those choices is guaranteed not to help the people you'd like to see helped
I'm not so sure that's true. What if normalizing and removing friction from piracy gets to the point where the streaming services have to react by providing better services and better payouts?
That's easy to say, but what can they actually do that provides a better service than piracy at this point? They can't compete on price, number of shows, or quality of shows with piracy by a long shot. They can potentially provide a better ease of experience with quick downloads and casting, but they already have that and I don't know that it can get any better.
As a general rule, I'd assume more piracy means less money into an industry, and less money in means fewer and less risky products that appeal to the lowest common denominator.
There's lots they can do...
I already said, they can't compete on price. Cheaper prices will always be more than free. Same with interoperability, if you have the actual file you can run on anything. Group watching already exists.
More equal promotion of shows/movies and pay distribution don't actually help make the experience better for the consumer, that's more relying on the consumer behaving ethically and that they believe piracy is wrong. It only helps for the people who think it was only sometimes wrong, which I don't think is a huge group (although they are certainly the most vocal supporters of piracy)