300
No Man's Sky studio Hello Games unveil Light No Fire, a fantasy survival game set on a single, huge planet
(www.rockpapershotgun.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 08 Dec 2023
300 points (100.0% liked)
Games
16745 readers
617 users here now
Video game news oriented community. No NanoUFO is not a bot :)
Posts.
- News oriented content (general reviews, previews or retrospectives allowed).
- Broad discussion posts (preferably not only about a specific game).
- No humor/memes etc..
- No affiliate links
- No advertising.
- No clickbait, editorialized, sensational titles. State the game in question in the title. No all caps.
- No self promotion.
- No duplicate posts, newer post will be deleted unless there is more discussion in one of the posts.
- No politics.
Comments.
- No personal attacks.
- Obey instance rules.
- No low effort comments(one or two words, emoji etc..)
- Please use spoiler tags for spoilers.
My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.
Other communities:
founded 1 year ago
MODERATORS
I was curious if they'd be working with a publisher or going indie this time. The article didn't say. So I went straight to their website and their newsfeed hasn't been updated in like a year.
So I think it's safe to say they haven't gotten much better at PR 😂
https://lightnofire.com/press
"Whatever you do, don't let Sean go on Colbert again!"
Spending money on advertisements without an actual PR team is a red flag to me.
Most studios do not have a dedicated PR team. That’s a larger developer/publisher luxury. Often they just hack away at it together as a group or maybe if they’re lucky have one dedicated “social media manager“ who functions for basically anything remotely related to PR and marketing.
They could contract PR out to a firm or team on a part-time basis. They absolutely need someone in PR and marketing. They released a trailer on the fucking Game Awards and the single thing they are most known for is lying to players about their product.
I’m talking about developers writ large, but sure I would expect more from hello games at this point.
Most studios do not spend large amounts of money to appear on advertising shows either and with Hello Games' history they should defo have a qualified PR manager or at least some serious consultation about it.