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No Man's Sky studio Hello Games unveil Light No Fire, a fantasy survival game set on a single, huge planet
(www.rockpapershotgun.com)
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this post was submitted on 08 Dec 2023
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Spending money on advertisements without an actual PR team is a red flag to me.
Most studios do not have a dedicated PR team. That’s a larger developer/publisher luxury. Often they just hack away at it together as a group or maybe if they’re lucky have one dedicated “social media manager“ who functions for basically anything remotely related to PR and marketing.
Most studios do not spend large amounts of money to appear on advertising shows either and with Hello Games' history they should defo have a qualified PR manager or at least some serious consultation about it.
They could contract PR out to a firm or team on a part-time basis. They absolutely need someone in PR and marketing. They released a trailer on the fucking Game Awards and the single thing they are most known for is lying to players about their product.
I’m talking about developers writ large, but sure I would expect more from hello games at this point.